The 2016 LinkedIn Job Search Guide

2 The 2016 Job Search Guide
The 2016 Job Search Guide
A Tactical Toolkit for Getting a Job You Love
Looking for a job is hard work. Before you roll up your sleeves
and start firing off resumes, consider stepping back to take
a more strategic approach.
The following pages are meant to be used as a reference guide.
They can be read one page at a time, one chapter at a time, or in
entirety. The recommended tactics and tools were developed with
U.S. job seekers in mind, however many of the strategies may be
applied internationally. Good luck with your job search and we hope
that the following guide will put you in the driver’s seat as you develop
your career.
INTRODUCTION
01 GETTING STARTED
02 DISCOVERING JOBS
03 GETTING THE JOB
On average, there are 11 million job
openings a month in the United States
Source:Bureau of Labor Statistics

GETTING STARTED
01
Finding the Right Job Takes Time
Looking for a new job can evoke a range of emotions. Leaving
your current role, looking for something new, and surveying
all of the possible paths can be overwhelming. While finding
a good fit takes time, the right mindset will boost your
confidence and ensure a joyful journey. In this chapter we
will deliver expert advice and tactics for getting your job hunt
started. Here is what you will learn:
• How to make it more than just a job
• How to get started with networking
• How to leverage personality assessments
• How to optimize your LinkedIn Profile
• How to get unstuck
The average job search takes 6 months
6

DAY ONE CHECKLIST
Expert Tip:
Uploading your connections to LinkedIn or the LinkedIn Job Search app will allow
you to easily see who you know at companies that you are interested in.
Update your LinkedIn Profile and resume
Make sure your profile has a professional-looking photo, compelling summary,
and job descriptions that highlight your achievements
Setup saved job alerts
Create one or more searches in the Jobs tab on your home page, then save
them. You can select daily or weekly email alerts when new jobs that meet your
criteria are posted
Setup time to talk about your search
Discuss your job search with a trusted close friend or family member—someone
who will give you an honest assessment and good advice
Make a list of the skills you want to develop
What can you add to your skillset to make your next role more than “just a job?”

JOB VS. CAREER
Making it More than a Job
Follow the five steps below to turn your future role into more than, “Just a job.”
STEP 1
Specialize Evolve
STEP 2
Plot your Progress
STEP 3
Define “Balance”
STEP 4
Combine Passion Problem-Solving
STEP 5
Create Lasting Relationships
“Many professionals think of their home and work lives as completely separate. Instead, try developing a list of
professional and personal priorities and explore how they feed into one another. Wrapping your head around
how the two relate will often unlock an unexpected happiness in both arenas.”
– J.T. O’Donnell
Make a list of all of your skills and know where they can take you. Uncover what you’re best at
and continue to hone those skills throughout your career.
Use your specialized skills as a compass for the future. Write a six month, twelve month, and two
year plan that describe how you want your career to progress and hold yourself accountable.
There’s no magic formula for work-life balance. Everyone’s different. Make a highly specific list with
your top priorities in life and rank them honestly. How much time should you spend on personal
versus professional pursuits? Only you can decide.
Having passion for your work is wonderful. But it’s your ability to apply that passion to your
organization’s most pressing problems that will ultimately allow you to grow with the business.
Your network is your net worth. Surround yourself with people you admire to ensure learning,
growth, and potential references down the line.

Strategies for Building Relationships
Networking is paramount to professional
success. No matter the industry, your
career progression hinges upon developing
relationships with like-minded professionals,
leveraging mentors, and serving as a resource
to others. Before embarking on your career
search, use the following tactics to make
networking magic.
Break Out of Your Comfort Zone
Many professionals make the mistake of waiting
until they need a new job to network. Building
relationships and harvesting opportunities
takes time. Breaking out of your silo to lay this
groundwork will ensure that you’ll make the
right move, when the time comes.
The first step is generosity. You can’t expect
to reap the rewards of networking if you’re not
helping others. Share your career vision with
your friends, family, and co-workers so they can
champion your cause. Just be sure to lead the
way with a favor or two from your end.
Build Your Own Board of Advisors
Reap the benefits of your network by selecting
a handful of people you trust, and can lean on
for straightforward advice. After selecting your
board from co-workers, peers and mentors,
find a way to help each person out. Send a
holiday card, offer up referrals, or simply ask
what they need help with. The important thing
is demonstrating you understand it’s a two-way
street. After establishing a connection, ask for
advice and apply it to your career.
Nurture Your Current Network
Deepening ties with colleagues past and
present will increase the value of your network.
Send friendly emails every few months to old
contacts, or offer up small favors to co-workers.
Better yet, send everyone birthday cards. It
might sound simple, but these small gestures
are what make you likeable and memorable.
Jodi Glickman
President and Founder, Great On The Job
INTRO TO NETWORKING: GETTING STARTED
Advice from an Expert: Jodi Glickman
“Remember to make it about others, not about you. Be generous.
Share your contacts. Offer to make introductions. It’s a two-way street!”
of professionals reach
out to their connections
at some point in their
job search
89%
Jodi Glickman is an expert in training
young people how to be Great on the
Job. Jodi is an entrepreneur, author,
public speaker, consultant and regular
blogger for Harvard Business Review.
She is a faculty member of the Johnson
School’s Leadership Program at Cornell.

THREE TYPES OF PEOPLE TO INCLUDE IN YOUR CIRCLE
Tapping the Right Professionals for Advice
Connection #1: The Advocate
• Knows you on a personal level
• Acts as a trusted sounding board
• Likely a close friend or family member
Connection #2: The Strategic “In”
• Well-connected individual
• Demonstrates willingness to make
connections on your behalf
• Likely a past co-worker, alumni, or boss
Connection #3: The Subject Matter Expert
• Offers superior insight on a specific industry
• Can give an unbiased opinion
• Likely a casual friend, alumni, or family contact
of job seekers consider
the advocate the most
helpful person in their
job search
50%
the strategic “in” the
most helpful person in
their job search
30%
the subject matter
expert the most
helpful person in
their job search
20%
Three Types of People to Include In Your Circle
Networking isn’t all about growing your list of contacts. In fact, it’s important to be somewhat selective as you build your professional network. Getting
advice and feedback from a hand-picked group of strategic advisors can truly tip the scale in your favor, ensuring you stay on track with your long-term
career goals. Consider seeking feedback from the following three types of people within your network.
Example question for The Advocate:
“Are my career choices lining up with
my personal values?”
Example question for The Strategic “In”:
“What companies or roles match well with
my personality and skill set?”
Example question for The Subject Matter
Expert: “Where have professionals with my
skills been most successful in your industry?
Which skills should I focus on developing?”

USING PERSONALITY ASSESSMENTS TO INFORM A MEANINGFUL CAREER
Advice from an Expert: Chester Elton
How can personality assessments help
candidates find the right job?
Chester: “Your skills, motivations and personality
play an equal role in your overall job satisfaction.
As the workplace continues to evolve, taking the
right personality assessment can help you match
up with an employer in all three areas, instead of
just one.
Once you discover your passion and
values, how do you apply it at work?
Chester: “Knowing your passions and applying
them are two very different things. After taking
an assessment, share the results with friends,
family and co-workers. They’ll help you reflect
and act on the findings. The second step is
aligning your passions with specific skills,
and nurturing those skills over time.”
How much does culture matter to
success in a career?
Chester: “A lot. On paper you might be a match
for a job, but in reality you might not vibe with
the staff. Culture is a reflection of values, and
people with the same values tend to gravitate
toward one another. If your values line up with
your employer, you’re far more likely to be
successful in that environment.”
Chester Elton
Employee Engagement Expert
Bestselling author, motivational speaker,
and employee engagement expert
Chester Elton has studied people in
the workplace for decades. In this
interview, he shares how taking the
right personality assessment can
unmask your core strengths and values.
Professionals who report being
happy at work are 150% more
likely to be happy at home.
Source: Chester Elton

Pymetrics
This approach is wholly unique to this century.
Pymetrics uses games backed by neuroscience
to help you discover which unique strengths you
have. You can then discover how your strengths
relate to career pathways based on your
personality type.
THE TOP PERSONALITY ASSESSMENTS FOR FINDING A CAREER FIT
Explore One or All of the Following Assessments to Start Applying Your Passions at Work
Example Question:
“You will be presented with a series of
balloons. You can click on the “Pump”
button to increase the size of the balloon,
receiving 5 cents in a temporary bank
for each pump. At any point, you can
stop pumping the balloon and click
on the “Collect” button to transfer the
accumulated money from your temporary
bank to your permanent bank labeled
“Total Earned”. You will then start
on the next balloon.”
Motivators Assessment
Developed by Chester Elton, this assessment
uncovers passions and prioritizes your top
motivators and identities, helping you put
them to work.
Keirsey Temperament Sorter
The Keirsey approach is widely adopted in
corporate settings. Based loosely on the ancient
Greek study of temperaments, the Keirsey
Assessment describes professionals as Artisans,
Guardians, Idealists, or Rationals.
Example Question:
Being expected to take responsibility
for tasks:
a) Greatly reduces my motivation to work
b) Tends to reduce my motivation to work
c) Has no effect on my motivation to work
d) Tends to increase my motivation
to work
e) Greatly increases my motivation
to work
Example Question:
“Do you prize in yourself:
a) a strong hold on reality
b) a vivid imagination”
Play the Pymetrics Game Take the Motivators Assessment Take the Keirsey Temperament Sorter

THE TOP PERSONALITY ASSESSMENTS FOR FINDING A CAREER FIT
Explore One or All of the Following Assessments to Start Applying Your Passions at Work
Clifton StrengthsFinder
Developed based on the theory of positive
psychology, the StrengthsFinder approach is
all about uncovering inherent strengths and
fostering them further. This approach utilizes,
“talent themes” to describe test takers, which
include Achiever, Developer, and Learner.
Myers-Briggs
This is one of the most popular and
longest-running personality assessments
out there. First released in 1944, the test
uses a psychological approach to help
professionals discover their interests,
needs, values, and motivations.
Parachute Test
Made famous by the book, What Color Is
Your Parachute?, this test is based on the theory
that the employer-employee relationship should
be more balanced. This test contains a series of
self-learning activities, and can only be found in
the book.
Example Question:
“I have a commitment to growth; I have a
commitment to my values”
Please choose the statement that best
describes you and indicate to what extent
they are descriptive of you. “
Example Question:
When you go somewhere for the day,
would you rather:
- Plan what you will do and when, or
- Just go?”
Example Question:
“List out the kinds of people I’d most like
to work with, in order of preference”
Take the StrengthsFinder Take the Myers-Briggs Take the Parachute Test

PROFILE INTRODUCTION, PROFILE VS. RESUME
What are the Differences between a LinkedIn Profile Resume?
Recommendations
Your resume rarely contains recommendations,
whereas your profile should be littered with
third-party references. Recommendations allow
employers to quickly assess the reliability and
accuracy of your profile.
Profile as a Platform
Your LinkedIn profile is a living and breathing
platform where other professionals and
employers can interact, learn, and contact
you. It’s a living resume more than a statement
of skills. Put this organism to work by
optimizing your profile.
If you start with a rock solid resume, your
LinkedIn profile won’t take too much work.
Nevertheless, there are big differences between
the two. Address the following differences to
ensure your LinkedIn profile shines:
Level of Specificity
Your traditional resume is tailored for a single
opportunity, whereas your LinkedIn profile
should speak to all potential employers.
Get specific with each position on your profile,
and include additional details, including
accomplishments, awards, skills or
special presentations.
The Length
It’s fair game to elaborate on LinkedIn. Include
past positions, initiatives, skills, college projects,
publications, and interests. But remember, it still
needs to be concise and compelling. Most
importantly, use the profile to tell your
unique story.
75%
of hiring managers
report looking at LinkedIn
profiles to learn about a
candidate’s background
PROFILE VS. RESUME
Your profile should include additional details
that add onto what your resume already has,
including recommendations—but remember
to keep it concise, compelling, and unique.

PROFILE OPTIMIZING CHECKLIST
The Ultimate Guide to LinkedIn Profile Optimization
Your Photo: Appear Professional but Personable
• Smile in your profile picture. Employers like
to hire happy people.
• You do not need to have a suit on, but you do
need to appear professional and approachable.
• Shoot in a bright location against a solid
background, and upload a high-quality
photo. You’ll be surprised how much it
makes you stand out.
Your LinkedIn profile is where potential employers will get their first glance at your experience and
background. Leave a great first impression by getting your profile in order with the following checklist.
Members with photos get 14x
more profile views on average
Your Summary: Get Descriptive Aspirational
• Think of your summary as your “Elevator Pitch”.
• It should describe what you do to someone
who is unfamiliar with your position and role.
Your Experience: Demonstrate Future Potential
• While describing specific jobs, connect the
dots between your overall vision and your
achievements in that role.
• Describe your major projects and wins as well
as the value that you brought to the team.
Your Education: Bring it Full Circle
• Include your past school, degrees, and majors
in your profile. It’s common for companies to
recruit alumni from specific schools.
Members with a school in their
profile get 10x more views
on average
Your Recommendations: How To Standout
• Before asking for a recommendation,
develop an outline. Make it as easy as possible
for your boss, co-worker or client to write
your recommendation.
• Ask a supervisor at each of your jobs to write
a brief recommendation. Be prepared to write
one in return.
• While recommendations from co-workers
help, recommendations from managers are
most impactful.
Click Here to See Our
Checklist with More Tips
Members who customize their
experience on their profile get
21x more views on average

On Paper versus In Reality: How to Cross
the Skills Divide
Most job descriptions contain a long list of
required skills. You have some, but not all of
them. You might size up your resume, wondering
whether it’s even worth applying. Don’t walk
away yet. Even when your qualifications don’t
quite align with a job description, your chances
of landing the job may still be high. When you’re
staring down a skills gap, cross the divide with
the following tips:
Common Mistakes, Simple Solutions
Mistake: Highlighting Weaknesses
Solution: If your experience doesn’t quite line
up with the description, don’t call attention to
gaps or weaknesses. Instead, accentuate the
positive and emphasize the unique skills you
can bring to the company.
Jeff Selingo
Author of College (Un)Bound
QUALIFICATIONS
Advice from an Expert: Jeff Selingo
Mistake: Over-applying
Solution: Many professionals apply to a wide
variety of jobs, hoping something sticks.
Instead, focus on a few positions that best
match your strengths, values, and career
goals. Quality trumps quantity every time.
Mistake: Lack of Customization
Solution: It sounds simple, but many
applicants do not draft personalized
materials. Stand out by ensuring your cover
letter and resume map your skills directly
to the position description. Customize your
qualifications, listing them in the same
fashion and order as the employer.
Shaking up the Qualifications Criteria
Don’t focus solely on the skills and
qualifications explicitly listed by the
employer. Job descriptions are more like
goals than strict guidelines. Do some digging
to discover some of the core challenges the
organization is up against. Demonstrate how
your skills and experience can solve these
problems, and you’re likely to get a foot in
the door.
“Your resume will make its way through an applicant tracking system at some point. And even if it doesn’t,
some hiring managers are pickier than others. Make sure at least half the skills listed on the job posting
are mirrored on your resume. Happy job hunting!”
Jeff Selingo is a best-selling author
and award-winning columnist who helps
parents and higher-education leaders
imagine the college and university of
the future and how to succeed in a fast
changing economy.

GETTING UNSTUCK
Common Job Search Challenges: How to Blow Past Barriers
Presenting yourself as the best possible candidate is essential to landing a new job, but being seen as the best isn’t easy. Don’t fret, because getting
past barriers like a skills gap, or recent unemployment is well within your reach. Below are some common obstacles job seekers face, as well as tactics
for overcoming them:
YOU’RE UNEMPLOYED
YOU’RE UNDERQUALIFIED
YOU’RE SHY
• If you’re getting passed over for jobs that are in your wheelhouse,
you may be shooting too low. Start applying for more senior
positions. Of course, do the opposite if you’ve been aiming high.
• Highlight recent accomplishments rather than years of experience.
• Customize your qualifications, listing them in the same fashion
and order as the employer.
• When reaching out to LinkedIn connections for feedback or help,
imagine how you would feel if the tables were turned. You would
help out, and they will too.
• Make sure your resume is rock solid. More often than not,
correcting simple mistakes on a resume will do wonders for
your search.
• Be willing to freelance or work part-time. Getting your foot
in the door might result in a full-time job.
• Use LinkedIn Company Pages and LinkedIn Pulse to read
up on topics you may discuss. Acing your preparation can
really help with your confidence.
• Practice, practice, practice. If a phone call to a connection
or employer is going to be difficult, iron out potential rough
spots in advance by rehearsing with a job search buddy.
• Demonstrate how your skills and experience can solve key
business problems.

MEMBER SUCCESS STORIES
LinkedIn Member Success Story:
Krishna Vempati
“The job recommendations improved as I applied to more and more roles. Keeping after it really paid off!”
Leveraging LinkedIn Features to Find a Niche Job
Fresh out of grad school, Krishna was seeking a job at a Toronto startup where he could combine his
background in technology with his keen business acumen. He had a solid goal, but no idea how to get
there. “I didn’t have any startup contacts,” he said. “But, I kept hearing that Toronto was becoming this
tech-hub in Canada. I really didn’t have much luck right away.” When he started leveraging some simple
LinkedIn features, he had better luck. Here’s how:
STEP 1
Optimize Your Profile
“I imported my portfolio and past jobs, then cleaned up and customized my resume.” Krishna said. “This
allowed me to control how people viewed my previous experience, and offer a downloadable version
of my experience.”
STEP 2
Set Up Job Alerts
After discovering the Jobs You May Be Interested In feature, Krishna leveraged advanced preferences
and reacted quickly to email alerts about his most desired positions. “LinkedIn got a sense of what types
of roles I was applying to,” he said.
STEP 3
Use Company Pages
As Krishna discovered employers through Company Pages, he also uncovered current and past
employees. He reached out cold to many of these professionals. “I sent messages on LinkedIn to
professionals asking if they would have a brief conversation,” he said. “Many times we would sit down
and chat over coffee, and I would end up with a couple interviews later that week.”
STEP 4
Tap Current Connections
As Krishna discovered openings and employers, he also realized many of his current connections could
be bridges to new organizations. In one instance, a position opened up at a desirable company where
his former manager and fellow alumni was working. He reached out, had a successful sit-down, and the
rest was history. “He invited me for an interview, and we took things from there.” he said. “I’ve been at
the company for over a year now.”

DISCOVERING JOBS
02
Between online job boards, social media, and good
old-fashioned face-to-face networking, job seekers have
more resources for discovering jobs than ever before.
But, having more options can also be overwhelming at times.
In the following pages, we will explore tools and tactics for
discovering the right job for you. Here is what you will learn:
• How to use LinkedIn to find a job you’ll love
• How to leverage the LinkedIn Job Search App
• How to discover jobs through your connections
148
The average job seeker views 148 different jobs
in their job search.

FINDING A FIT
How LinkedIn can help you Land a Job You’ll Love
1. Surfaces Potential Connections
Our platform evaluates your network and
automatically shows you who you know at
interesting job opportunties. These insights
can help reveal old connections that you
never would have thought of to reach out to.
2. Targeted Insights:
LinkedIn’s new jobs pages provide unique
insights such as who from your current
company as well as which alumni from your
school now work at the company of interest.
These connections are a great way to reach
out to find out more about the position.
3. Meet the team
With this feature you can learn more about
the type of people you may work with if you
pursue the opportunity. It highlights people
with similar roles, as well as their skills and
career highlights.
Click here to start your
job search.
As technology has evolved, the job application process has lost some of the personal touches it used to have. As a result, many professionals either
don’t find the right opportunities, or run into road blocks trying to access those opportunities. The LinkedIn platform is designed with the specific
purpose of getting good candidates un-stuck. It arms professionals with timely job recommendations, relevant connections, and useful job insights.
Let’s explore LinkedIn’s new jobs pages to see how you can unlock your next opportunity.

GOING MOBILE
How to Leverage the LinkedIn Job Search App
Even a few short years ago, making a shift in your career meant plunking down in front of a computer for long hours of drafting resumes, checking job
boards, and dealing with complex application processes. Fast forward to today and we find a world ruled by social media and smartphones. Read on
to learn how LinkedIn’s iOS and Android Job Search apps can simplify your career journey.
1. Advanced Filtering
Advanced filtering allows you to sort jobs by
location, companies, job functions, industries,
and seniority level. Use these filters to find the
jobs that meet your criteria.
2. Apply with Profile
Many employers now allow users to apply
by submitting their profile directly from
their smartphones.
3. Job Alerts Notifications
As you search for jobs, click the star in the
upper right-hand corner to save your search.
This triggers a daily email with fresh results
that match the saved search. Inaddition, you
can set up push notifications which will alert
you when new jobs are posted that match
these criteria.
Quick Tips: Taking the LinkedIn Job Search App a Layer Deeper
“The most powerful aspect of this app is having the people, companies,
and advice to re-shape your career right in your pocket.”
– Daniel Ayele, Senior Product Manager, LinkedIn
50%
More than 50% of LinkedIn
members look for jobs via their
mobile devices. Applying to
jobs in a few clicks with your
smartphone will soon be
the norm.

SEARCH—HOW LINKEDIN CAN HELP YOU DISCOVER
Save, Search Automate
1. Saved Jobs
When browsing through listings, it’s easy
to lose track of all your opportunities. The
Saved Jobs feature allows you to save jobs in
a single click—with automatic syncing across
all your devices. If you see an opportunity
during a busy workday, simply flag it on your
smartphone and apply later from your desktop
or tablet.
2. Job Alerts
With a single click you can set up daily, weekly,
or monthly alerts for relevant listings. When
the right role opens up, you’ll be first in line
to apply, thereby increasing your chances of
getting the job.
3. Jobs You Might Be Interested In
The information on your profile and search
activity will all influence the listings LinkedIn
displays as “Jobs you might be interested in.”
Navigate to your “Jobs” tab to customize
the location, company size and industry of
these listings.
LinkedIn Features to Streamline your Career Discovery Process
When used correctly, the following seemingly simple LinkedIn features can significantly
streamline your job search across all your devices.
GETTING SPECIFIC
WITH SEARCH
LinkedIn offers search filters to help users
hone in on the perfect job. These include:
• Location • Company
• Date posted • Job function
• Industry • Level of experience

Networking can seem a bit scary at first, but most networking actually just means talking to the people you already know. Talking with like-minded
professionals, mentors, and potential employers can be flat out fascinating. In the following pages you’ll find networking strategies that will help you make
your next move. Here’s what you’ll learn:
HOW TO WARM UP COLD AND CASUAL CONTACTS
HOW TO APPROACH INFORMATIONAL INTERVIEWS
HOW TO UTILIZE LINKEDIN GROUPS COMPANY PAGES
• Believe it or not, you probably already have connections who can help you make your next move. Sometimes, however, you may discover
a great opportunity where you are not connected. We’ll help you make these connections easier.
• There’s an art and science to the informational interview. In this section you’ll find highly applicable but simple tips to master this process
and grow your list of career advocates.
• As you learn to warm up cold contacts and begin nailing informational interviews, LinkedIn’s Groups and Company Pages can help you broaden
your network, and build bridges to more in-person interviews.
SEARCH—NETWORKING STRATEGIES
The Value of Relationships: Who You Know Determines Where You Work
89% of job seekers
report networking
as a part of their job
search. 65% found it,
“Very Effective”

Jim Citrin leads Spencer Stuart’s North American
CEO Practice. During his 21 years with the
firm, he has worked with clients on more than
600 CEO, board director, CFO and other top
management searches and CEO succession
assignments.
Jim Citrin
CEO Recruiter Author, The Career Playbook
How to Connect with a Cold Contact
So, you found a stellar company, but you’re not
connected with any of its employees. You are in
luck, because connecting cold is quite common.
If you plan to reach out, here are some tips for
personalizing your LinkedIn request:
• Find common ground
Do research on the professional or
organization and make mention of your
common ground in the first sentence.
• Get to the point
Tell them what you want and why you’re
relevant in a respectful, but honest tone.
• Keep it short
You’re the newest person on their radar.
• Open up a two-way street
Be sure to offer something up in return
for connecting, and say thank you.
“Networking shouldn’t feel like work. Whether business or personal, a relationship is a relationship.
Be real about it, and be yourself. If you invest time in building new relationships, you’ll stumble upon
unexpected opportunities.”
SEARCH—NETWORKING STRATEGIES—WEAK TIES
Advice from an Expert: Jim Citrin
Using LinkedIn to Network with Weak Ties
Contrary to popular belief, you should network
with both professional and personal contacts.
Distant friends, relatives and some of their
connections can open many unexpected doors.
Consider the following tactics for building a
LinkedIn network:
• Connect with fringe friends
Whether you met in college or that random
Pilates class, all those friends and colleagues
you have lost touch with are perfect
candidates for growing your network.
• Prioritize super-connectors
Comb through your list and connect
with the ones that have the largest networks.
These are the relationship builders, and they
can unlock an exponential amount of data
about future jobs.
• Contribute to conversation
Get set up in groups that interest you and
weigh in where you feel comfortable.

SEARCH—NETWORKING STRATEGIES—INFORMATIONAL INTERVIEW
Networking Strategies
The Art Science of the Informational Interview
Informational interviews offer an unprecedented platform to ask candid questions, learn about an organization, and make personal connections.
And despite all of the information available online, face-to-face meetings are the most effective tactic for uncovering the culture and nuances of an
organization. Sitting down for coffee with the right professional can set you on a whole new path. But, there’s an art and science to the informational
interview. Follow these five tips to ensure both of your time is well spent.
Do Your Research
Lead the Conversation
Ask the Tough Questions
Tell Your Story
Ask for Another Contact
Science
It’s crucial that you arrive prepared. Get familiar
with your interviewer’s LinkedIn profile. Research
the organization’s key services. And, read up on
news stories that feature the company.
Be prepared!
Art
This skill is more art than science. Ask well
informed questions to set the tone of the
conversation. Remember to be yourself
whether the conversation is going the
direction you want or not. Being authentic
is key to forming a lasting relationship with
your interviewer.
Science
Ask more questions than you answer,
and prepare your questions with care. Listen
more than you speak. Keep the focus on the
organization or professional across the table
and remember you’re there to learn.
Art
You need to demonstrate your value without
explicitly asking for a job. Be prepared to tell
your story in a succinct manner. Leave the
interview having shared your key strengths.
Art
If the conversation goes well, ask if they
can introduce you to another relevant
contact. But, networking is a give and take.
Be prepared to make introductions from
your end, too.

COMPANY PAGES
How LinkedIn Company Pages Can Help
Connect, Learn, and Find the Right Fit
LinkedIn Company Pages can help you connect with, learn about, and decide whether an organization will make a solid match for your skills, personality,
and values. Here’s what you can expect to learn:
Make an Impression
If you are interested in an organization, take
advantage of opportunities to interact with
them directly on social media. Commenting
on posts, sharing their content, and even
posting similar articles can help make an
impression over time.
• Relevant Company Info
A common mistake job seekers make is to
skimp on the research. Company Pages can
give you an edge, offering information on an
organization’s past operations, current news,
products, services, culture, and employees.
• Current Openings
Most Company Pages contain, “Careers”
sections where you can browse current
openings or apply. These are often more
up-to-date than traditional job boards.
• Current and Past Employees
Company Pages allow you to view 1st
or 2nd degree connections who currently,
or previously, have worked for the company
you’re interested in. Reaching out to these
professionals and learning more about their
experience could be the fast-track to a
new job.

• Find New Connections
LinkedIn Groups brings like-minded
professionals together who often connect
over shared skills, industry learning, and
job-specific questions. Tap into this wellspring
of knowledge to advance your career with
new connections.
• Gain Access to Group Member Profiles
When granted access to a group, you’re
also granted rights to view full profiles of
its members. In addition, you can message
members, even if you’re not connected.
• Discover Industry News
Group members are constantly engaging in
meaningful discussions about their industries.
Leverage what you learn in groups to shine
during meetings, interviews, and more.
• Join the Conversation
Just as you can learn for others, others can
learn from you, too. Sharing your expertise
allows you to build mutually beneficial
relationships, and demonstrate that you’re
passionate and educated on relevant topics.
A Final Note on Being Authentic
You’re you, and that’s awesome. Whether you
utilize LinkedIn Groups, or LinkedIn messaging
features, give yourself permission to be
authentic. Learning to be honest with the world
about your skills, passions, and personality will
expedite your job search.
GROUPS
How LinkedIn Groups Can Help
of executives who
changed jobs in 2014
participated in groups
within three months
prior to a job change.
50%
People who join conversations
within groups get 5X more
profile views
Reap the Rewards of the Conversation Economy
We’re living in an era dominated by social media. With all the noise, it can be difficult to discern where to add your voice. LinkedIn Groups offer a platform
for discussion on highly specific topics, making it easier for professionals just like you to join in on relevant dialogue. The following are a few ways LinkedIn
Groups can help in your job hunt:

Sharon attended a seminar where she learned
how her LinkedIn profile and resume should
differ, and how to start networking online. “I
realized that my profile was a little bare,” she said.
“Things really clicked during this seminar for me.
I knew I needed to make my personality shine
through and beef up my profile with experience,
skills and endorsements.”
After adding some personality to her profile,
Sharon began making new connections on
LinkedIn. “I started getting comfortable and
reaching out to more contacts for advice,
interviews, or just to answer simple questions
about specific jobs and career paths,” she said.
Her network confirmed her sneaking suspicion
that human resources was ultimately the
direction her career should go.
Sharon worked two different jobs in
staffing before ultimately finding a fit in
Human Resources. She practiced patience
and was grateful to everyone in her network,
“As I reached my full potential, I got busy.
I had to remind myself to follow up, thank
everyone and stay in touch with important
contacts,” she said. “Ultimately, I was contacted
for a new position because of my persistence,
and I took it!”
“Your LinkedIn network is like a small community, or team. If you start
surrounding yourself with the right people and just be yourself, your
community will give you the perfect job eventually!”
Overcoming a Rough Economy Switching Careers
After studying journalism in college, Sharon struggled through a part-time job while applying for bigger
opportunities. Then, the economy crashed. “There weren’t enough jobs in journalism to go around,”
she said. Sharon’s tale demonstrates how uncovering a new path can be challenging, but fulfilling too.
“I certainly had to take a leap of faith in my job search,” Sharon reported. This is how she made the leap:
STEP 1
Bring Your Offline Persona Online
STEP 2
Get Social on LinkedIn
STEP 3
Practice Persistence, Patience,
and Thankfulness
Sharon Achilles

GETTING THE JOB
03
You’ve heard it a hundred times; Looking for a job is a job in and
of itself. Despite all that hard work, approaching the application
process strategically can open unexpected doors, create jobs
where none previously existed, and help you secure the right
role in spite of tough competition. The following pages contain
tips and tactics that will ensure you are prepared to apply.
Here’s what we’ll cover:
• How your network can help you find your “in”
• How to tackle the interview process
• How to put yourself in the shoes of a recruiter
• How to negotiate your job offer
In 2015, 70% of LinkedIn members who changed jobs
were hired at a company where they had a personal
connection, an alumni connection, or their new
company had a history of hiring from their previous
company.

GETTING THE JOB—NETWORKING STRATEGIES INTRO
Networking Strategies for Getting the Job
As you prepare to apply for your next role,
remember that relationships can be the most
positively powerful resource at your disposal.
People like to help and you shouldn’t be afraid
to ask for a favor. Apply the following relationship
building skills as much as possible in preparation
for getting a job:
How to Combine Online and
Offline Conversation
As you build relationships, it helps to know
which mode of communication is appropriate in
different scenarios. Many online dialogues result
in an informational interview. Use the following
tips for getting the most out of each channel:
• Face-to-Face
Master the Art Science of Informational
Interview: Do your research, lead the
conversation and ask thoughtful questions.
• Digital
Utilize apps like LinkedIn Job Search for
networking success. The messaging feature on
our app is a popular way to strike up dialogue
with your connections you haven’t spoken with
in a while.
The Expected and Unexpected Bridges that
Unlock New Opportunities
1. Former Bosses Coworkers
The fastest way in is through professionals
who can vouch for you directly. Reach out
to former bosses and coworkers to speed
up your search.
2. The Friend
Talk shop with your neighbor, club sports
teammate or ex-classmate. These relationships
are career gold mines. Don’t be shy, because
you’ll both benefit from professional dialogue.
3. The Cold Contact
Whether you meet someone new at an
event, or find the profile of a potential ally on
LinkedIn, making an impression on someone
you’ve never met can have a magical impact
on your career prospects. Don’t be afraid to
strike up a dialogue.
of job seekers reported
former bosses and
coworkers were most
effective in getting a
new job
20%
of respondents
reported cold contacts
being their most
effective channel for
getting jobs
of respondents
reported friends being
their most effective
channel for getting
a new job
12%
9%

MAXIMIZE YOUR ODDS OF GETTING AN INTERVIEW
Advice from an Expert: J.T. O’Donnell
How important is networking?
J.T. : “It’s crucial. Your network is your net worth,
when it comes to getting a foot in the door.
Having third-party credibility is absolutely critical
to improving your odds. And keep in mind this is
about quality more than quantity. It’s not about
the number of connections you have.
It’s more about what you pour into your network.
People that serve their networks get the best
interviews and opportunities. If you’re going to
apply to a job, make sure you network first.
This will give you an edge.”
Let’s talk about long-term goals. How can they
help you secure an interview or ultimately a job?
J.T. : “You have to think of yourself as a business
of one. If you’re able to set long-term goals
the same way a business would, then you’ll be
speaking their language when it comes time to
interview. Employers want candidates who think
big picture, but also apply this to their everyday
skills. Align your long-term development with the
everyday needs of a business, and you’ll have a
good shot at getting the job.”
Is there some secret to developing a
career that’s meaningful while also
getting paid enough?
J.T. : “There’s no secret door to success
or money. Just make sure you never stop
learning. Align this continued learning with
the job you’re applying for, so the recruiter
or HR professional can connect the dots.
With every year that passes in your career,
more will be expected of you. So keep honing
your skills, and totally own it! This will get you
all the interviews you need.”
80%
of positions are filled
through a referral
J.T. O’Donnell
Author of CAREEREALISM
As a career strategist, syndicated
columnist and author of CAREEREALISM:
The Smart Approach to a Satisfying
Career, J.T. O’Donnell has studied
workplace satisfaction for nearly 20
years. In this exclusive interview, she
shares strategies to maximize your odds
of securing your interview, and ultimately
the job too.
Source: J.T. O’Donnell

THE INTERVIEW PROCESS
What to Expect How to Make an Impression
When your networking skills and resume land
you that coveted interview, it’s time to start
preparing. There’s no substitute for confidence,
and preparation breeds confidence. In the next
three pages, we will explore common interview
questions and how to best answer them.
How to Answer Background Questions
Example: “What’s your biggest weakness?”
Background questions are designed to uncover
candidate’s strengths and weaknesses. In this
section you will learn how to use storytelling to
make all of your responses more memorable.
How to Answer Behavioral Questions
Example: “Tell me about a time when you…”
Behavioral questions are meant to evaluate how
those strengths and weaknesses play out in the
real world. We’ll show you how to use the S.T.A.R.
(Situation, Task, Actions, Results) method to
ace them.
What to Say When It’s Your Turn to
Ask Questions
Perhaps the most intimidating part of a job
interview is when the interviewer says, “So, what
questions do you have for me?” In this section,
you will learn how to ask intelligent questions
that continue to demonstrate why you’re perfect
for the job.
BACKGROUND QUESTIONS
ASKING QUESTIONS
BEHAVIORAL QUESTIONS
• Make answers relevant
• Confront weaknesses with what you’re doing to improve
• Give examples of your experiences
• Align visions and culture
• End with the next interview in mind
• Use S.T.A.R to tactically answer questions
(Situation, Task, Actions, Results)

Tell Your Story and Make Yourself Memorable
It can be difficult to come up with original answers to the standard strengths and weaknesses questions. No matter the job, there are a handful of
strengths every employer is looking for, and even fewer weaknesses that won’t make you look bad. It can seem like you’re limited to a few rote answers.
Since most interviewers are used to hearing the same cliché responses, you can truly stand out with some thoughtful preparation. Here’s how:
HOW TO ANSWER BACKGROUND QUESTIONS
How to Respond to the Standard Questions with Memorable Responses
Instead of saying, “my greatest strength is my
integrity,” tie your response to why you are a
good fit for the company. For example, you could
say, “one of my strengths is my integrity, which is
why XCorp is such an appealing company to me.
I feel like the corporate culture here matches
my values.”
This question is less about identifying
weaknesses and more about seeing if you are
honest, able to assess yourself, and coachable.
So admit to a genuine weakness, how it affects
your performance, and (most importantly) what
you are doing to improve. For example, “I know I
have trouble organizing, which can keep me from
being as efficient as I could be. So I use a daily
planner and task lists to stay on track.”
Add a brief example of how you use your
strengths or overcome a weakness to make
your responses more compelling. For example,
“Clients say one of my strengths is my ability
to communicate. We had a project that
involved twenty people speaking four different
languages, and I was able to keep everyone
on the same page. I really enjoyed helping
everyone understand each other.”
STEP 1
Make Your Answers Relevant to the Job
STEP 2
Confront the Weakness Question Head-On
STEP 3
Use Anecdotes for Memorable Responses
“Most people think the best way to excel at an interview is to answer questions better than any other candidate.
But, the more important skill is to weave those questions into a story, a narrative that gives the interviewer a
sense of who you are and what you’re about.”
– Jim Citrin, CEO Recruiter

HOW TO ANSWER BEHAVIORAL QUESTIONS
Be a S.T.A.R. with Tactical Responses
Recent trends saw companies asking oddball
interview questions such as, “Describe the color
yellow to a blind person,” or, “Tell me how you
would unload a 747 full of sheep.” Thankfully,
most companies realized responses to those
questions didn’t indicate future job performance,
and settled on behavioral questions instead.
Behavioral questions take the form of, “Tell me
about a time when you…” or, “Describe how you
would handle…” The purpose of these questions
is to see how the strengths and weaknesses you
identified play out in a real-world setting.
To answer these questions in a coherent and
compelling way, use the S.T.A.R. structure:
Let’s say the question is, “Tell me about a time
you had to solve a problem as a manager.”
Your response could be: “I had to manage
a new hire who would not answer emails
from the rest of the team (Situation). His lack
of communication was affecting the entire
department’s productivity. Emailing him didn’t
Situation:
Task:
Action:
Results:
Explain the scenario that required you to use your skills and experience
Briefly identify the challenge you had to overcome to succeed
Detail the specific steps you took to resolve the task
Demonstrate what you accomplished, with specifics and stats if available
S.T.A.R STRUCTURE
help, because he didn’t answer my email either
(Task). So I had a face-to-face meeting with him
to discuss the importance of being available to
his team members, followed by an email to
the whole team to reinforce the message for
everyone (Action). The meeting got him to
answer emails, and the message for the whole
team made everyone more communicative.
Now the team’s productivity is up 50% from
last quarter (Results).”

YOUR TURN TO ASK QUESTIONS
Turning the Tables: Your Turn to Ask the Tough Questions
Nailing the interview requires more than
answering questions. The best candidates find
a way to turn the tables, and learn from their
potential employer. Respectfully asking the right
questions can uncover crucial information about
a company’s culture, practices, and your potential
position. If you want to find a fit, you’ll need to
learn to ask the right questions.
Aligning on Vision, Values, Culture
Finding a career fit is about more than skills and
capabilities. Your job satisfaction will be directly
linked to whether or not your vision, values, and
culture align with your employer. Which is why
asking the right questions is so important. When
you get beyond the bullet points, you begin to
uncover the true nature of an organization.
Questions to Ask During an Interview:
• “How do you see this position changing,
or evolving in the coming years?”
• “If you could improve something about this
company, what would it be?”
• “What will I learn, if I work here?”
• “What’s frustrating about working here?”
• “Is there anything holding the company back?”
• “If it were six months in the future, what would
success look like?”
• “How did you get your start?”
End With the Next Interview in Mind
Leave the interview with your strongest foot
forward by asking specific questions. You want
to leave an impression, and get them thinking
you can meet their needs immediately.
Consider asking the following:
• “What are the challenges that keep you
up at night? How can I help you solve
those problems?”
Answers to this question will demonstrate what
the hiring team is truly looking for, and which
problems are top of mind. If you make it to the
next round, you can prepare your plan for how
you can solve their specific problems.

AFTER THE INTERVIEW
Crossing the Finish Line: What to do After the Interview
Writing a Memorable Thank You Note
Preparing for an interview is hard work. Once it’s
over, you may be tempted to sit back, relax, and
wait for a phone call. Don’t let up just yet. If you
wish to remain top of mind, it’s time to write a
proper thank you note.
Standard etiquette is to email, or send
a LinkedIn message, within 24 hours of
the interview. Your note should convey
sincere appreciation for the opportunity
and the interviewer’s time. After that,
include the following:
1. A brief recap of your qualifications.
Be specific about how your skills map to
the job. Now is a good time to highlight any
previous experience or skills that didn’t get
discussed in the interview.
2. A more specific statement of interest.
Use what you learned in the interview to
call out one or two aspects of the company
or culture that make you want to work for
them. Compliment the company in a way
that demonstrates you paid attention during
your interview.
3. A strong close that establishes rapport.
If you connected with your interviewer on
a personal level, now is the time to mention
it. Mention a witty exchange, a challenging
question, or other aspects of your interview
that lock in your personal connection. Finally,
close with a firm reiteration of your interest:
“I look forward to taking the next step in the
hiring process. I am available to meet again
at your convenience. Thank you again for
your time, and hope to talk to you soon.”
4. An authentic tone of voice
Following the structure outlined above does
not mean you should take your personality
out of the equation. On the contrary, your
personality should shine through in the
tone of your writing. Hiring managers are
looking for candidates with personality.
Read your letter aloud. Make sure it sounds
conversational and authentic.

3. Personal Brand
After the initial resume evaluation,
LinkedIn’s team does a phone screening
with each candidate that is qualified to
continue through the interview process.
While companies recognize the importance
of skills and experience, there is an
increasing importance being placed on
personal brand. Whether it is how you
correspond with your recruiter or the
questions you have and the preparedness
you exemplify to the hiring team during
interviews, personal brand is ultimately how
you choose to “show up” and the way you
conduct yourself can play a large part in
how far you advance.
Your resume is just one among dozens that
a recruiter might see in a single day. In order
to get picked from the pile, take a look at the
hiring process from the recruiter’s side. Here are
a few tips from a member of LinkedIn’s Talent
Acquisition Team:
1. Highlight Key Differentiators
A recruiter will only spend a few minutes
reviewing your resume. They’ll do a quick
scan for skills and experience that both qualify
you for the role and set you apart, and then
they are on to the next candidate. Make it easy
on their eyes by putting your most impressive
skills, experience, and background front
and center.
2. Work Your Network
A referral from a trusted source can be a
powerful tool in moving you ahead of the
pack. Recruiters greatly appreciate quality
referrals as they are usually appropriately
qualified for the position, already interested
in the job opportunity, and coming from a
trusted source—be it a co-worker, a former
colleague, or a member of their proverbial
Rolodex. Therefore, network before you start
your search; if your referrals are in line, your
next job is that much closer.
Lauren Babek
Talent Acquisition Manager, LinkedIn
A RECRUITER’S PERSPECTIVE
Advice from a Recruiter: Lauren Babek
In our recent recruiting trends survey, 43%
of respondents reported social professional
networks as their top source of quality hires.**
Source: LinkedIn Global Recruiting Trends 2016**
43%
“A solid job search is a marathon,
not a sprint. It takes time to build
a healthy network, get reliable
referrals, and find the right job.”

NEGOTIATION TIPS
A Guide to Negotiating a Job You Love
More than Money
Money matters. But not as much as finding a
role that fits. As you move through your career,
you will discover that room for growth, role
responsibility, and access to the right resources
can add immense value, just like money in
your pocket.
After identifying what your ideal role looks like,
learning how to negotiate effectively and what
is up for negotiation will make it a reality. Pave
the path to rock-solid negotiation skills with the
following exercises:
1. Think Big Picture
Many professionals focus too much on the
present. Instead, try to imagine your resume
in ten years. Jot down where you believe
your ideal role will lead you and list the skills
required to get there. Be prepared to discuss
this progression with potential employers. You
may find them quite keen on your future, too.
2. Negotiate With Yourself
Develop two or three scenarios, each with
a unique combination of benefits, role
responsibility, compensation, and promotion.
If your pay is not ideal, would additional
vacation days bring the role back into balance?
A few months into the new job, you will
feel better having wrestled with the tough
questions and having been honest about
your priorities.
3. Interview Others
In today’s connected world, it’s not hard to find
like-minded professionals. Reach out and ask
them what their day-to-day looks like, or what
types of questions they wish they had asked
during their interview. This will give you a solid
baseline when negotiating for your dream job.
“Contrary to popular belief, more money does not always translate
to increased happiness and career satisfaction. Know your personal
priorities. If paid time off or upward mobility are what matter most,
wrap those items into the negotiation.”
– J.T. O’Donnell
NEGOTIATING LEVERS
• Salary
• Benefits
• Stock
• Promotion
• Role Responsibility
• Vacation
• Resources
• Title
• Hours
of job seekers
reported leaving
their old job due to
lack of opportunities
for advancement
45%
of respondents
reported leaving
their old job due to
dissatisfaction with
the compensation
34%
Sources: LinkedIn Talent Solutions “Why How People Change
Jobs” 2015 report

CHANGING INDUSTRIES OR JOB FUNCTIONS
Changing Careers
Do Your Homework: 7 Steps for Positioning
Yourself for a New Career
Changing careers can be a daunting process,
but the prospect of a new role with new
responsibilities is also exhilarating. Whatever
your reason for deciding on a career change,
do your homework before taking the leap. The
following seven steps will allow you to learn more
about yourself and your new field, and help you
successfully land a new job:
1. Spend Time Assessing Yourself
Make a list of all your talents and passions.
This list will allow you to identify all your
transferrable skills, as well as what you’re
looking for in your next position. Once
your list is compiled, compare it to the job
requirements of your desired position. In
addition, update your LinkedIn profile to
include all your skills, and a new profile
headline that shows recruiters and
hiring managers you’re looking for
new opportunities.
2. Conduct Informational Interviews
Reach out to connections in your desired
field for an honest review of your cover letter
and resume. If they’re open to reviewing
your resume, ask them to participate in
an informational interview.
3. Start Talking
Join LinkedIn Groups that are relevant to your
new field. You can ask questions, connect with
new people, and discover where to find new
career opportunities.
4. Find Mentors
Ask your colleagues that you can see on
LinkedIn’s new jobs pages to be mentors
during your career change. They should work
in the desired field, and have knowledge
about career opportunities.
5. Get Credentials
Does your new field require licensure,
certifications, memberships, or other
trainings? Explore Lynda.com’s courses
before actively applying or talking to
recruiters. This will show you’re serious
about entering the field.
6. Test the Waters
Take on temporary assignments in your
spare time. This will allow you to refine your
idea of the perfect position, help you build
contacts, and could lead to a permanent
position.
7. Take Your Time
Don’t rush the process. Taking time to
learn about the field, refine your profile,
and engage with relevant connections will
lead to more success and less frustration.
1 in 3 who changed jobs, also changed
industries in their job search.
“It’s not just about getting ahead. It’s about loving your job and loving
who you get to work with.”
– Dan Shapero, Career Product Lead, LinkedIn

Overcoming Lack of Professional Experience using LinkedIn
After studying biochemistry in University and managing a restaurant for a few years, Ali was struggling
to make his way into the professional workforce. After applying online to dozens of jobs with no luck,
Ali set a lunch with a family friend who worked at a Fortune 500 company. “He asked me if I was on
LinkedIn, and at the time I wasn’t,” he said. “Well, there’s your problem!” his new mentor exclaimed.
Read on to hear how Ali leveraged LinkedIn to uncover a new career path and secure a job.
“If you don’t have experience, you still have immense potential. Give people something to believe in!”
STEP 2
Tap Into Your Network
Ali Alizedah
STEP 1
Leverage Skills Endorsements
Despite not having any professional experience, Ali had developed plenty of soft skills managing a
restaurant. “My contact told me to list some skills that he could endorse,” Ali said. “He endorsed me,
and this at least put me on the map.”
After tagging his skills, Ali began leveraging his new network. “My mentor was kind enough to let me
connect with his contacts,” Ali reported. “I just kept connecting with people and asking for feedback.
Pretty soon, I got a few phone calls, too.” Ali quickly applied what he learned from professionals, “I
realized I had to reach out to a LOT of people to get the answers I was looking for. I also realized I had
to be unique if I wanted a response.”
STEP 3
Use Pulse, Influencers, and Articles
After having a few candid conversations with the right professionals, Ali realized he was a good
fit for recruiting. The next step was learning everything he could about the industry. “Using Pulse,
influencers and by reading articles, I honed my craft and learned how I could upgrade my skills.”
STEP 4
Craft Your Own Opportunities
After all this effort, Ali was ready to dive into the professional world of recruiting. He used everything
he learned to craft a custom strategy, “I challenged employers to take a chance on me and give me a
month. If it didn’t work, no hard feelings in letting me go.” Pretty soon, Ali was well on his way. He now
works full-time as a corporate recruiter for Marty Bassett Associates Inc.

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The 2016 LinkedIn Job Search Guide

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The 2016 LinkedIn Job Search Guide