OKRObjective, Key Results
A management methodology that helps to ensure that the company focuses
efforts on the same important issues throughout the organization
By John Doerr
1999
1Objectives & Key Results
2
OBJECTIVE:
To develop a workable model for planning as
measured by:
KEY RESULTS:
1. Finishing the presentation on time
2. Completing a sample set of 3 months
objectives and key results
3. Have management agree to institute a trial
system for a 3 month period
Objectives & Key Results
3
General Manager
Makes $ for Owners
- Win Superbowl
- Fill Stands to 88%
Head Coach
Win Superbowl
• 200 Yd Passing Attack
• N. 3 in Defensive Stats
• 25 Yd Punt Return Avg
Public Relations 

Fill Stands to 88%
• Hire 2 Colorful Players
• Get Media Coverage
• Highlight Key Players
DEFENSE
# 3 Defense
OFFENSE
200 YD
PASSING
ATTACK
SPECIAL
TEAMS
25 YD PUNT
RETURN
NEWS STAFF
HIGHLIGHT KEY
PLAYERS
SCOUTS
HIRE
COLORFUL
PLAYERS
PUBLICITY
AGENT
GET MEDIA
COVERAGE
• Less than 100
Yds Passing
• 75%
Completion
• Train
Blockers
• 3 Sunday
Features
Articles
• Visit to
Colleges
Objectives & Key Results
4
BENIFITS
WHY USE OBJECTIVES & KEY RESULTS
• Disciplines Thinking
(The major goals will surface)
• Communicates accurately
(Lets everyone know what is important)
• Establishes indicators for measuring progress
(Shows how far along we are)
• Focuses effort
(Keeps organizations in step with each other)
Objectives & Key Results
5
TYPICAL PROCESS
Corporate Objectives
Staff Meetings One-On-One
Department Objectives
Group Objectives
Individual Objectives
Objectives & Key Results
6
COMMUNICATION
1 : 1
• Private
• Develop / Negotiate
Key Results
• Monitor Progress
Staff Meeting
• Group
• Develop / Negotiate
Objectives
• Evaluate Group
Performance
Objectives & Key Results
7
TYPICAL CYCLE
Q1 Q2 Q3
Develop Draft Q2 at Staff
Final Q2 KR’s
Finalize Q2
KR’s
Monitor Q2
KR’s
At Staff
Establish
Q3 Kr’s
Grade Q1 KR’s at Staff
Present Graded Q1 & New Q2
KR’s At Company Meeting
Grade Q2 KR’s
Finalize Q3
KR’s
Final
Q3 KR’s
Objectives & Key Results
8
SOME BASIC HYGIENE
• Maximum 5 Objectives with 4 Key Results
• 60% + Objectives From Bottom Up
• All Must Mutually Agree – No Dictating
• One Page BEST – 2 Maximum
• NOT a Performance Evaluation Weapon
• 60 – 70% “Grade” = GOOD
40% = BAD
• Continue Incomplete Key Results ONLY If They are
Still Important
Objectives & Key Results
9
END PRODUCT
• Everyone is working towards the same result
- Focuses Effort
- Fosters Coordination
• Keep Organization Tuned In
• All Operations have LINKED Objectives And Key
Results that SUPPORT the Company
• ARE FUN TO DO!
Objectives & Key Results
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We hope this was useful!
10

OKR - John Doerr original slide deck from 1999

  • 1.
    OKRObjective, Key Results Amanagement methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization By John Doerr 1999 1Objectives & Key Results
  • 2.
    2 OBJECTIVE: To develop aworkable model for planning as measured by: KEY RESULTS: 1. Finishing the presentation on time 2. Completing a sample set of 3 months objectives and key results 3. Have management agree to institute a trial system for a 3 month period Objectives & Key Results
  • 3.
    3 General Manager Makes $for Owners - Win Superbowl - Fill Stands to 88% Head Coach Win Superbowl • 200 Yd Passing Attack • N. 3 in Defensive Stats • 25 Yd Punt Return Avg Public Relations 
 Fill Stands to 88% • Hire 2 Colorful Players • Get Media Coverage • Highlight Key Players DEFENSE # 3 Defense OFFENSE 200 YD PASSING ATTACK SPECIAL TEAMS 25 YD PUNT RETURN NEWS STAFF HIGHLIGHT KEY PLAYERS SCOUTS HIRE COLORFUL PLAYERS PUBLICITY AGENT GET MEDIA COVERAGE • Less than 100 Yds Passing • 75% Completion • Train Blockers • 3 Sunday Features Articles • Visit to Colleges Objectives & Key Results
  • 4.
    4 BENIFITS WHY USE OBJECTIVES& KEY RESULTS • Disciplines Thinking (The major goals will surface) • Communicates accurately (Lets everyone know what is important) • Establishes indicators for measuring progress (Shows how far along we are) • Focuses effort (Keeps organizations in step with each other) Objectives & Key Results
  • 5.
    5 TYPICAL PROCESS Corporate Objectives StaffMeetings One-On-One Department Objectives Group Objectives Individual Objectives Objectives & Key Results
  • 6.
    6 COMMUNICATION 1 : 1 •Private • Develop / Negotiate Key Results • Monitor Progress Staff Meeting • Group • Develop / Negotiate Objectives • Evaluate Group Performance Objectives & Key Results
  • 7.
    7 TYPICAL CYCLE Q1 Q2Q3 Develop Draft Q2 at Staff Final Q2 KR’s Finalize Q2 KR’s Monitor Q2 KR’s At Staff Establish Q3 Kr’s Grade Q1 KR’s at Staff Present Graded Q1 & New Q2 KR’s At Company Meeting Grade Q2 KR’s Finalize Q3 KR’s Final Q3 KR’s Objectives & Key Results
  • 8.
    8 SOME BASIC HYGIENE •Maximum 5 Objectives with 4 Key Results • 60% + Objectives From Bottom Up • All Must Mutually Agree – No Dictating • One Page BEST – 2 Maximum • NOT a Performance Evaluation Weapon • 60 – 70% “Grade” = GOOD 40% = BAD • Continue Incomplete Key Results ONLY If They are Still Important Objectives & Key Results
  • 9.
    9 END PRODUCT • Everyoneis working towards the same result - Focuses Effort - Fosters Coordination • Keep Organization Tuned In • All Operations have LINKED Objectives And Key Results that SUPPORT the Company • ARE FUN TO DO! Objectives & Key Results
  • 10.