Presentation media task 2.pptx proposal magazine

Presentation media task 2.pptx proposal magazine

• 1.
  MY MAGAZINE PROPOSAL: BYHANNA MOLLER
• 2.
  GENRE: •THE GENRE OFTHIS MAGAZINE IS HORROR, BUT MORE SPECIFICALLY PSYCHOLOGICAL HORROR. THIS IS BECAUSE PSYCHOLOGICAL HORRORS TEND TO HAVE DEEPER MEANINGS AND MESSAGES WITHIN THEM, COMMENTING ABOUT SOCIETAL ISSUES WHICH ARE OPEN TO INTERPRETATION. THIS ASPECT IN PSYCHOLOGICAL HORRORS ADDS MORE INTEREST AND RELATES TO REAL NEWS RATHER THAN PURELY FICTIONAL FILMS, WHICH ADDS SOCIAL COMMENTARY. •BECAUSE OF THE GENRE CHOSEN, THIS MAGAZINE WILL BE DISTRIBUTED AT HORROR CONVENTIONS, MOVIE FESTIVALS, AND AT INDEPENDENT CINEMAS WHO SHOW FILMS OF THIS GENRE. •BECAUSE OF THE LACK OF VIOLENCE/ GORE WHICH IS FOUND IN TYPICAL HORROR MOVIES, THIS MAGAZINE IS SAFE TO PUT IN REACH OF THE GENERAL PUBLIC WITHOUT FEAR OF UPSETTING CHILDREN OR SCARING ANYONE WHICH SETS MY MAGAZINE APART FROM MANY OTHER HORROR PUBLISHERS.
• 3.
  Movies I havetaken inspiration from:
• 4.
  FORM: •THE NAME OFTHIS MAGAZINE (ALSO KNOWN AS A MASTHEAD) IS ‘MINDRENDER’ WHICH IS A PLAY ON THE WORD MIND-READER. THE ’RENDER’ PART OF IT DESCRIBES HOW THIS MAGAZINE WILL CHANGE YOUR THOUGHTS ON CERTAIN PRODUCTIONS OR PROVIDE DETAILS WHICH WHERE BEFORE UNKNOWN. •THIS MAGAZINE IS AVAILABLE IN ONLINE FORM FOR £3 PER ISSUE, OR AS A COPY FOR £5. THIS WIDE RANGE OF AVAILABILITY MAKES IT EASY TO ACCESS BY ANYONE WHO WOULD LIKE TO BUY A COPY OR SUBSCRIBE FOR A MONTHLY COST. (MONTHLY RELEASES). IT WILL HAVE 44 PAGES, THE DOUBLE PAGE SPREAD WILL BE ON 20-21. •THE AESTHETIC AND DESIGN OF THE MAGAZINE WILL LOOK CLEAN AND UNSETTLING WITH A STRATEGIC USE OF NEGATIVE SPACE TO CREATE A FEELING OF ANTICIPATION LEADING THROUGH ON EACH PAGE, MAKING USE OF STEREOTYPICAL HORROR COLORS (BLACK, RED, WHITE) SO THAT THE GENRE OF MY MAGAZINE IS INSTANTLY RECOGNIZABLE AND REACHES THE TARGET AUDIENCE EFFECTIVELY.
• 5.
  FONTS: MASTHEAD: The slightlydifferently shaped M creates a unique and bold look which also looks similar to a gothic font which ties in with the horror genre. I didn't want a horror themed title that is particularly stereotypical of horrors, such as blood dripping or claw marks, because of the reason that I will be focusing on psychological horrors, and not jump- scare/gore horrors. COVERLINES: This font will be used for the cover-lines on the front of the magazines, also for the titles on the double page spread. I have chosen this font as it is a serif font and contrasts nicely to the masthead which is a sans serif font. It also has a slight gothic horror look while also being stylistic as some letters are cursive and some aren’t. The thinner font also creates an appealing difference to the masthead which is a thicker and bolder font. BODY COPY: This font will be used for the articles and paragraphs written on the double page spread, also for small pieces of information on the cover. I have chosen this font because of its clearness to read which means it is effective to use in a smaller size and in readable paragraphs.
• 6.
  PURPOSE: • THE PURPOSEOF THIS MAGAZINE IS TO ENTERTAIN AND DRAW IN AN AUDIENCE WHO ENJOY THE HORROR GENRE. • IT WILL PROVIDE IN-DEPTH INFORMATION ON POPULAR AND UPCOMING HORROR MOVIES, AS WELL AS CREATING AN INTERACTIVE ELEMENT AS READERS ARE ABLE TO SUBMIT THEIR OWN WORK TO THE EDITORS TO HAVE A CHANCE OF BEING PUBLISHED IN THE MAGAZINE. • THERE IS NO SPECIFIC RACE, GENDER, OR ETHNICITY THIS MAGAZINE IS TARGETED AT, BUT IS AIMED AT 16-25 YEAR -OLDS WHO ENJOY THE GENRE WHICH CREATES A LARGE POTENTIAL FANBASE AND INCREASES CHANCE OF SALES. • THIS MAGAZINE WILL FEATURE A NEW FILM RELEASE AS WELL AS PROMOTING A STREAMING SERVICE WHICH IS BEING SPONSORED BY THE PRODUCERS OF THE NEW FILM RELEASE.
• 7.
  CONTENT: •THIS MAGAZINE WILLINCLUDE A NEW FILM RELEASE FROM THE GENRE OF HORROR WHICH IS PRODUCED BY AN INDEPENDENT COMPANY, AS WELL AS A STREAMING SERVICE ON WHICH THIS NEW RELEASE CAN BE STREAMED. •THE ARTICLES INCLUDE FILM REVIEWS FROM VERIFIED SOURCES + THE GENERAL PUBLIC, ORIGINAL SHORT STORIES (CAN BE ENTERED BY READERS FOR A CHANCE TO BE PUBLISHED), PSYCHOLOGICAL DEEP-DIVES ABOUT REAL LIFE PHENOMENON SUCH AS UNCANNY VALLEY AS WELL AS THE NEUROSCIENCE BEHIND FEAR, HOW THE BRAIN RESPONDS TO IT AND WHY PEOPLE ARE DRAWN TO HORROR. •BEHIND THE SCENES HAIR AND MAKEUP PROCESSES WILL ALSO BE ADDED TO SHOW THE ARTISTRY AND TALENT BEHIND HORROR PRODUCTIONS WHICH IS NOT OFTEN SPOKEN ABOUT.
• 8.
  BUDGET: • THE OVERALLBUDGET FOR THIS MAGAZINE IS 12,000 GBP. THIS BUDGET IS SPLIT TO ALL OF THE RESOURCES AND PERSONNEL NEEDED, AS WELL AS CONTINGENCY AND LAST-MINUTE CHANGES. • THE BUDGET IS SPLIT BY PERCENTAGES IN ORDER TO SIMPLIFY AND MAKE IT EASIER TO DISTINGUISH THE AMOUNT OF MONEY GIVEN TO EACH PART OF THE PROJECT. THIS BUDGET PROVIDES TO PUBLISH 500 COPIES OF THIS MAGAZINE ON A GLOSSY PAPER (AS IT IS A NEW MAGAZINE) AS WELL AS AN ONLINE COPY OF THIS MAGAZINE AVAILABLE TO PURCHASE ON MY MAGAZINE’S WEBSITE.
• 9.
  BUDGET IN DEPTH: •CONTENT CREATION AND EDITING: (32%) THIS IS THE LARGEST PORTION OF THE BUDGET, REFLECTING A SIGNIFICANT INVESTMENT IN HIGH-QUALITY EDITORIAL CONTENT, INCLUDING WRITING, PHOTOGRAPHY, AND THE NECESSARY EDITING PROCESSES TO PREPARE THE MAGAZINE FOR PUBLICATION. • DESIGN AND LAYOUT: (15%) THIS IS THE BUDGET FOR THE VISUAL PRESENTATION AND LAYOUT OF THE MAGAZINE. THIS INCLUDES GRAPHIC DESIGN, TYPOGRAPHY, AND ENSURING A PROFESSIONAL AND ENGAGING AESTHETIC THAT ALIGNS WITH THE MAGAZINE'S BRAND. • PRINTING AND PRODUCTION: (23%) AS A PRINT PUBLICATION, A SUBSTANTIAL AMOUNT IS ALLOCATED TO THE PHYSICAL PRODUCTION OF THE MAGAZINE. THIS COVERS PRINTING COSTS, PAPER, AND OTHER MATERIALS REQUIRED TO PRODUCE THE FINAL PRODUCT. • MARKETING AND DISTRIBUTION: (18%) THIS CATEGORY FUNDS THE STRATEGIES FOR REACHING THE TARGET AUDIENCE. IT INCLUDES ALL MARKETING CAMPAIGNS AND THE LOGISTICAL COSTS OF DISTRIBUTING THE MAGAZINE TO READERS, RETAIL LOCATIONS, OR SUBSCRIBERS. • CONTINGENCY: (12%) THIS FINAL CATEGORY COVERS THE OPERATIONAL OVERHEAD OF THE MAGAZINE AND INCLUDES A CONTINGENCY FUND. THIS FUND ACTS AS A FINANCIAL BUFFER FOR ANY UNEXPECTED COSTS, WHICH IS CRUCIAL FOR MANAGING RISK AND ENSURING THE PROJECT'S FINANCIAL STABILITY.
• 10.
  NEW FILM RELEASE: •THENEW FILM RELEASE WILL BE A PSYCHOLOGICAL HORROR FILM CALLED ‘WHISPERS IN THE WALLS’, DEPICTING A STORY WITH AN UNEXPECTED PLOT TWIST. IT WILL BE ABOUT A HOUSE WHICH HOLDS BAD MEMORIES, AND A CHARACTER WHO MUST RELIVE THEM.
• 11.
  SOCIAL MEDIA •WILL FEATURECOMPETITIONS FOR READERS TO SUBMIT •THEIR OWN INDEPENDENT WRITING AND WORK OF THE •GENRE TO GET PUBLISHED WITH CREDIT GIVEN. •THESE PLATFORMS WILL BE USED BY USING RELEVANT HASHTAGS •ON POSTS TO FIND THE TARGET AUDIENCE. WILL ALSO BE USED TO POST TRAILERS •AND TEASERS FOR NEW OR UP AND COMING FILMS TO PROMOTE THEM. •WILL ALSO HOST GIVEAWAYS TO SUPPORTERS FOR A FREE SUBSCRIPTION + SEND TO INFLUENCERS
• 12.
  STREAMING PLATFORMS: Apple tvplus can be used on all devices including android. High quality visuals and filming. Free 7 day trial so viewers can get to know the service. Features a lot of independent films of my magazine’s genre. Sinister streams: (new streaming service) This new streaming service will feature mainly films of the horror genre, as well as other famous and iconic films from other genres. This streaming platform will feature options for the public to submit reviews and ratings of the films within the site, which other streaming platforms such as Netflix do not offer.
• 13.
  INDEPENDENT COMPANY Award-winning independentfilm and production company, specializes in pre-production, production, and postproduction. Creates innovative content and storytelling with passion.
• 14.
  FRONT COVER •I HAVECHOSEN THIS LAYOUT AS IT FEATURES ALL THE MAIN MAGAZINE CONVENTIONS, WHILST STILL HAVING AN ORIGINAL AND RELEVANT LOOK. MY MASTHEAD WILL BE IN A BIG SIZE ACROSS THE TOP OF THE FRONT COVER TO DRAW ATTENTION FROM POTENTIAL READERS AND TO MAKE MY BRAND RECOGNIZEABLE AND EASY TO SEE. THE COLUMN DOWN THE SIDE OF MY MAGAZINE IS IN THE STYLE OF AN OLD FILM TAPE WHICH LINKS TO THE FACT THAT IT IS A FILM MAGAZINE AND ALSO ALLOWS A SMALL SPACE UNDERNEATH EACH IMAGE TO PROVIDE A SMALL DESCRIPTION. THE BARCODE, LOGO AND PRICE ARE ALL FEATURED IN THE BOTTOM RIGHT CORNER AND WILL BE THERE FOR EVERY ISSUE TO MAKE IT EASIER FOR BUYERS TO ACCESS AT A CHECKOUT. THERE WILL BE ONE MAIN EYE-CATCHING IMAGE AS THE BACKGROUND BEHIND THE TEXT PUFFS AND COVER-LINES OF A TYPE OF SILHOUETTE WHICH IS MINIMALISTIC ENOUGH NOT TO MAKE THE TEXT UNREADABLE.
• 15.
  DOUBLE PAGE SPREAD •I HAVECHOSEN THIS LAYOUT AS IT INCLUDES A RANGE OF DIFFERENT ELEMENTS, INCLUDING IMAGES AND TEXT COLUMNS. IT ALSO INCLUDES SPACES FOR SOCIAL MEDIA TO BE ADDED TO THE CORNERS OF THE PAGES. PUFFS ARE ALSO UTILISED TO ADD DIMENSION AND OVERLAP FEATURES TO BRING THEM TOGETHER. THERE ARE SMALL GAPS BETWEEN EACH IMAGE AND TEXT COLUMN TO ALLOW FOR AN EASIER READING AND VISUAL EXPERIENCE. THE DOUBLE PAGE SPREAD WILL BE FEATURED ON PAGES 20-21.