Getting Back to the Job Hunt
Survival strategies for people who are
back in the job hunt after a long time.


By Kathleen Smith
CMO, ClearedJobs.Net
4 Myths of Job Search
Myth #1




          I can do it the way I
          have always done it
A long time ago in
 a galaxy far away…
A job search included….
Printed newspaper ads
Mailing or faxing a
resume
Calling on a landline
and speaking with
someone
Networking

And you more than
likely stayed in that job
for at least 5-10 years….
Today’s job search
You are found by keywords

Technology will control your access
to employers and their access to
you

Social media is not used by just
your kids, it is used by employers
to check up on you

You will change jobs every 3-5
years

However, networking is still very
important an d the key way to find
a job… you just have to leverage
the tools to support your
networking.
The many tools to the job
search….
Before it was just answering
advertisements and
networking…

Now it includes a variety of
tools and avenues…

Job boards
Job Fairs
Social and business networking
Online and offline networking
Blogging and self promotion
Employee referral programs
Myth #2




          It’s hard, I can’t do it
Learning new skills…
Many of the same skills
you use now … project
management, multi
tasking and adapting to
new skills….

You will use of these skills
now in your job search

Introspection is always
difficult
Myth #3




They are just going to
have to like me the way
I am
You may not think
you need to do these
things…
The lack of information or
the wrong information is
going to hinder your job
search

Your reputation is already
established by our
colleagues, supervisors and
clients

How are you going to
market reputation?

Do you know what your
reputation “truly” is?
You might have to do a
SWOT analysis on “You”….
Strengths……
Skills, abilities, clearance, SME
Work style
Network

Weaknesses…..
Do you need more .edu or certs?
Holes in your network?

Opportunities…
Learning new skills
Ability to move

Threats……
Does your image need an overhaul?
Limited skill set?
Myth #4




          Once I get a job, I won’t have
          to do this “stuff” again….
Job Search is the New Career….
Every 3-5 years you will be looking for a new job.
Professionals will on average change careers 11
times.
Changing Your
Thinking
This is a life search not
just a job search –
who you are,
what you have to offer,
what you want,
how you are going to
package yourself

This will be an evolving
project

Making technology your
friend
Implementing New Tactics

Developing content for your
resumes, profiles and
networking

Thinking of your skills in terms
of keywords for your resumes,
your profiles and your searches

Developing ( or reviving your
network) and “working” it
online and offline

Doing research through your
networks to find out about
companies, contacts and job
postings
Promoting Yourself

Self promotion once thought of
an ego maniac pursuit, is now
at the crux of a job search

Packaging yourself – email, cell
phone, resume, profiles

Clearing up or cleaning up bad
credit or bad juju in your career
past.

Yes, you will have to upload a
picture
Finding New Sources of
Job Postings

 Job Boards
 Corporate Career Sites
 Trade Associations
 LinkedIn Groups
 Job Fairs
 Networking events
Ways to Use LinkedIn to
support your career
search and development

Crafting your Profile properly
which means:

    Picture & Summary
    List accomplishments
    Blog, twitter, website
    Update at least monthly,
    more so if in an active search

Status Updates – 2-3 times a
week

Your Network – 500+
LinkedIn – How You
    Connect with Others

Your network is part of your brand

Personalizing and customizing your
invitations

Providing recommendations for
current and previous co-workers

Groups for networking and job
postings

“Like” ing posts, commenting, being
an active part of the community

Following companies, organizations
Use Facebook to support your
career search
Active user of Facebook?

Be sure to set up the lists of people you
share information with between your close
BFFs and the general public;

Fill out your profile similar to your resume if
you are in an active search

Not on Facebook?

Set up a minimum profile to be able to
communicate and be found

“Like” companies, organizations ,
government agencies

Be part of key trade association groups in
the industry
Use Twitter to support your
career search
Customize your “bio” to include your
skills & info recruiters to search

Follow companies that you are
interested in and/or their job posting
feed

Follow/ connect with recruiters &
SME’s in your industry

Gather information on key topics,
comment on it and share with your
network

Quality not quantity
"You can make more friends
            in two months by
            becoming interested in
            other people than you can
            in two years by trying to
            get other people interested
            in you.“


 Dale Carnegie, How to Win
Friends and Influence People
Thank you!




             Kathleen Smith
             ClearedJobs.Net

Getting Back into the Job Search - 4 Myths of Job Search

  • 1.
    Getting Back tothe Job Hunt Survival strategies for people who are back in the job hunt after a long time. By Kathleen Smith CMO, ClearedJobs.Net
  • 2.
    4 Myths ofJob Search
  • 3.
    Myth #1 I can do it the way I have always done it
  • 4.
    A long timeago in a galaxy far away… A job search included…. Printed newspaper ads Mailing or faxing a resume Calling on a landline and speaking with someone Networking And you more than likely stayed in that job for at least 5-10 years….
  • 5.
    Today’s job search Youare found by keywords Technology will control your access to employers and their access to you Social media is not used by just your kids, it is used by employers to check up on you You will change jobs every 3-5 years However, networking is still very important an d the key way to find a job… you just have to leverage the tools to support your networking.
  • 6.
    The many toolsto the job search…. Before it was just answering advertisements and networking… Now it includes a variety of tools and avenues… Job boards Job Fairs Social and business networking Online and offline networking Blogging and self promotion Employee referral programs
  • 7.
    Myth #2 It’s hard, I can’t do it
  • 8.
    Learning new skills… Manyof the same skills you use now … project management, multi tasking and adapting to new skills…. You will use of these skills now in your job search Introspection is always difficult
  • 9.
    Myth #3 They arejust going to have to like me the way I am
  • 10.
    You may notthink you need to do these things… The lack of information or the wrong information is going to hinder your job search Your reputation is already established by our colleagues, supervisors and clients How are you going to market reputation? Do you know what your reputation “truly” is?
  • 11.
    You might haveto do a SWOT analysis on “You”…. Strengths…… Skills, abilities, clearance, SME Work style Network Weaknesses….. Do you need more .edu or certs? Holes in your network? Opportunities… Learning new skills Ability to move Threats…… Does your image need an overhaul? Limited skill set?
  • 12.
    Myth #4 Once I get a job, I won’t have to do this “stuff” again….
  • 13.
    Job Search isthe New Career…. Every 3-5 years you will be looking for a new job. Professionals will on average change careers 11 times.
  • 15.
    Changing Your Thinking This isa life search not just a job search – who you are, what you have to offer, what you want, how you are going to package yourself This will be an evolving project Making technology your friend
  • 16.
    Implementing New Tactics Developingcontent for your resumes, profiles and networking Thinking of your skills in terms of keywords for your resumes, your profiles and your searches Developing ( or reviving your network) and “working” it online and offline Doing research through your networks to find out about companies, contacts and job postings
  • 17.
    Promoting Yourself Self promotiononce thought of an ego maniac pursuit, is now at the crux of a job search Packaging yourself – email, cell phone, resume, profiles Clearing up or cleaning up bad credit or bad juju in your career past. Yes, you will have to upload a picture
  • 18.
    Finding New Sourcesof Job Postings Job Boards Corporate Career Sites Trade Associations LinkedIn Groups Job Fairs Networking events
  • 19.
    Ways to UseLinkedIn to support your career search and development Crafting your Profile properly which means: Picture & Summary List accomplishments Blog, twitter, website Update at least monthly, more so if in an active search Status Updates – 2-3 times a week Your Network – 500+
  • 20.
    LinkedIn – HowYou Connect with Others Your network is part of your brand Personalizing and customizing your invitations Providing recommendations for current and previous co-workers Groups for networking and job postings “Like” ing posts, commenting, being an active part of the community Following companies, organizations
  • 21.
    Use Facebook tosupport your career search Active user of Facebook? Be sure to set up the lists of people you share information with between your close BFFs and the general public; Fill out your profile similar to your resume if you are in an active search Not on Facebook? Set up a minimum profile to be able to communicate and be found “Like” companies, organizations , government agencies Be part of key trade association groups in the industry
  • 22.
    Use Twitter tosupport your career search Customize your “bio” to include your skills & info recruiters to search Follow companies that you are interested in and/or their job posting feed Follow/ connect with recruiters & SME’s in your industry Gather information on key topics, comment on it and share with your network Quality not quantity
  • 23.
    "You can makemore friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.“ Dale Carnegie, How to Win Friends and Influence People
  • 24.
    Thank you! Kathleen Smith ClearedJobs.Net

Editor's Notes

  • #20 Personalize each invitation don’t just use the templateWhen someone accepts your invitation – thank them Building your network so you can get recommendations on people to connect with Skills beta
  • #21 Pre reference checking Be sure that when you are connecting with people that you are thanking them and not just pouncing on them for the connections they can provide you. If you connect with someone, be sure to leave some time to have them get to know you before you ask for something, and when you ask for something be specificPeople want to help, but they can’t read your mind as to what you want/need
  • #22 How many trade associations,governmtn organizations, charities are on facebool