5 Tips to Sourcing on LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved.
5 Tips to Sourcing like a Pro
Jean O’Brien
Customer Success Consultant
LinkedIn

Importance of Your LinkedIn Profile – Personal Branding
Under-utilised Searching Techniques
Ensure your Job is Reaching the Right People
Business Development
LinkedIn Reporting
Agenda

Who Would You Trust? Why?
Sara L sara_l@acme.com
--
Canada | Human Resources
Current: Acme
62
connections
Background
Experience
Recruiter
Acme
April 2012-Current (1 year 7 months)
Skills & Expertise
2
Talent Acquisition
1
Human Resources
1
Interviewing Skills
1
Recruiting
Send a message

Let’s Take a Closer Look
Name/ Headline
Photo
Summary: Professional Highlights
Rich Media

Your background
Your company
Your passion
A call to action
Summary
As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client’s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world’s professionals, making them more productive and successful. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail!

Ask for recommendations
Especially from satisfied clients… which adds to your credibility.

Remember your Brand

Under-utilised Searching Techniques

AND
OR
NOT
“ ”
( )
financial AND analysis
“financial analysis” OR accounting
NOT Director
“financial analyst”
“financial analyst” AND (oracle OR SAP)
LinkedIn Search Modifiers (Boolean)

Refine like you have never Refined before
Years of
Experience
Company
Location

Alternative Searching
Indirect
Implicit
Conceptual
Natural Language

Saved Searches and Search Alerts

Strengthen Your Job by Leveraging the Algorithm
Focus on these key fields to help your job be placed in front of the right people.
Every Job Description Should Include:
•Highlighted opportunities for growth
•Explain Company Culture
•How the role impacts the organization
•Minimal focus on a list of requirements

Tip No. 1
On LinkedIn Recruiter – What companies are hiring?
On the recruiter homepage click “Advanced Search”
Scroll all the way down to “Years at Current Company” and tick the “Less than 1 year” box
Click on the “Company Size” and choose the ones relevant to you and press search
Use the refinement filters to cut down by Location and Industry.
On the left hand side you will see the companies who have hired in the last year
Save your Search and set up a Search Alerts
Get notified when a company starts hiring again

Tip No. 2
On LinkedIn.com – who are the contacts in my targeted company?
On the LinkedIn homepage, click “Companies” from the search box drop down menu
Most companies will have a LinkedIn company page.
On the right hand corner you will see how many connections you have within the company. Click on your second degree connections
At the top of the page you will see “View results in Recruiter”

You now want to refine this result down to the people you are targeting eg. Hiring manager, team leader, director
On the right hand side click “Advanced Keyword”. A separate box will appear,
click on “Job Title”
Under “Job Title” enter your Boolean search string and ensure you choose
“current only”
Refine your results down to your region using the location refinement filter
Save your search and set up a search alerts – you will be notified the moment someone new joins LinkedIn or someone updates their LinkedIn profile and they are inside this search criteria

Measuring Your Success
Recruiter Usage
•Searches Performed
•Saved Searches and Search Alerts
•Profiles Viewed
Job Analytics
•Number of Views
•Number of Applies
•Number of Shares
•Deeper Dive into each Job Posted
Pipeline Analytics
•Most used status
•Sources – where are you getting the best talent from
•Most used tags among the team
InMail Analytics
•Number Sent
•Number Accepted
•Number Declined
•Response Rate
•Percentage of Templates Used

5 Tips to Sourcing on LinkedIn

5 Tips to Sourcing on LinkedIn

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