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Building linkedin profile_recruit wheels
The document outlines how LinkedIn is utilized by employers and job seekers, emphasizing its role as the world's largest professional network with over 259 million members. It provides a comprehensive guide for creating an effective LinkedIn profile, including tips on networking, accessing industry experts, and common profile errors to avoid. Additionally, it stresses the importance of keeping profiles updated and engaging with the platform to enhance career opportunities.
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Building linkedin profile_recruit wheels
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- 2. How Employers use LinkedIn: -96% Searching - 94% Contacting - 92% Vetting - 93% Keeping tabs on candidates Social Media Drives Hiring 2
- 3. What is LinkedIn? Founded in 2003 LinkedIn is the world's largest professional network It has over 259 million members and growing 3
- 4. LinkedIn – HowJob Seekers Use it ! LinkedIn is where they do most of their job- seeking activity: •40% contacts refers for a job •34% contacts shares a job opportunity •32% makes a new professional connection •32% contacts provides an employee’s perspective on a company 4
- 5. Why use LinkedIn? It’sa great career management tool Network with other professionals Helps you find jobs and employers find you Target audience is college students and professionals 5
- 6. Gain access toexperts in your industry: Use the Q&A to ask a network of professionals questions or advice Join LinkedIn groups specific to your industry for group discussions and news Why use LinkedIn? 6
- 7. How is LinkedInDifferent From Other Social Media Sites? It allows you keep your private life separate from your professional life LinkedIn is information rich and not a photo and personal sharing system 7
- 8. 5-Step Quick GuideFor Getting Started On LinkedIn 8
- 9. How to GetStarted • Go to the LinkedIn website: www.linkedin.com and create a profile 9
- 10. Creating a Profile •Be detailed about your education, internships, volunteering, jobs, study abroad • Be authentic and include a strengths summary • Use key words in your profile that are relevant in your industry or desired field • Check spelling and grammar 10
- 11. Creating a Profile •Your headshot is the first impression • Use a professionally taken photograph headshot that shows you in the best light 11
- 12. Creating a profile Createa Headline to grab the reader’s attention • The headline appears under your name and next to your picture • Do not limit yourself to the default job title and employer • Use the 120 characters to market yourself • Don’t use a title, be creative & describe yourself 12
- 13. Creating a Profile •Complete experiences and use keywords • Use key words in your profile and experiences that are relevant in your industry or desired field • Top 10 overused buzzwords on LinkedIn profiles : 1. Responsible 2. Strategic 3. Creative 4. Effective 5. Patient 6. Expert 7. Organization Driven 8. Innovative 9. Analytical 10. Result Oriented • Be detailed about your education, internships, volunteering, jobs, study abroad 13
- 14. Creating a Profile Completean interesting summary (shows up higher in the profile) • Take advantage of the 2000 characters • Tell people who you are • How to contact you • Why they should hire you • Core competencies • Add your email • Be sure to use proper capitalization and grammar 14
- 15. Creating a Profile •Customize your public profile URL • Make your URL easier to remember • Can be edited under profile settings 15
- 16. Creating a Profile JoinGroups • Create business circles and connections • Gives you a platform to seek advice • Gives you the opportunity to showcase your expertise 16
- 17. Creating a Profile AddOther Profile Information • Volunteer Experiences & Causes • Certifications • Education • Honors & Award • Skills Section – tell things you are proficient in • Languages, test scores, patents & others…don’t put in basic courses like Accounting 101 17
- 18. Creating a Profile Callto Action • Would be different for everyone • Profile shows what you have done and a call to action gives the reader further instruction on how or why to contact you • Can show sample work or direct reader to your own personal website Examples • An author or aspiring writing can show their publications • An artist can showcase their portfolio • Tell the reader why to contact you .. Interview, job, advice… • Failure to include contact information could result in missed opportunities 18
- 19. Quick Fixes ToImprove Your LinkedIn Profile The Minimal-Effort Profile Add specifics (such as your full work history for the last 10 years, certifications, or skills) The Default Headline LinkedIn will ever-so-subtly include a checkbox that is already set to “Update My Headline to (your job title)”. The site users will see “Bob Jones, Vice President Finance at ABC Company” throughout all your activity. Edit the Headline available when changing your name field, you must advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.” Use terms that will trigger your hit rate for both your job target and current position (and potentially your industry). Inject a brand message related to your success, as in the example: Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in Managed Services Markets 19
- 20. Quick Fixes ToImprove Your LinkedIn Profile The No-Networking-Wanted Approach Take steps to be findable and reachable Join groups (a lot of them!) that represent your career goals Select the types of messages you’re willing to receive option under Settings to fully open, ensuring you’ll receive both introductions and InMail (LinkedIn’s internal e-mail) Look at the contact information -it’s buried all the way down at the bottom of your profile-it’s important Did you add a phone number, e-mail address, or both? 20
- 21. Top 3 LinkedInProfile Errors 1. Failing To Use All The Space Provided Work history only includes titles, or you skipped sections like Interests or Specialties 1. Mistaking A Resume Summary For A LinkedIn Summary Write a more personalized, bullet-point account of your background and qualifications Break up the text visually so employers can quickly scan through for key words, and consider adding decorative bullet symbols for easier readability 21
- 22. Top 3 LinkedInProfile Errors 3. Presenting Data Inconsistent With Your Traditional Resume The problem arises when your job history, education, or achievements appear differently online than on paper To spot discrepancies: print out both your resume and your LinkedIn profile, reviewing the facts you’ve listed Must deliver the same value proposition message as your resume Getting hired today requires a strong online identity! 22
- 23. Keep Profiles Updated MakeAny Updates to Your Profile • As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information Be Active • Participate and interact often, the more you interact the more contacts you make, growing your network 23
- 24. Networking Begin Establishing aNetwork • Your best network is with those you know and trust already Explore Career Fields (Alumni Paths) • Search Alumni by major, employer name, career keywords, interests, etc. Explore and Follow Employer Pages • Use as a research tool, look for job postings, announcements for opportunities 24
- 25. Connecting to Others Connect with people in industries that interest you Limit of 100 profiles to search by With companies that you want to learn more about Geographies that you would like to move to When connecting, NEVER use the built-in message: “I’d like to add you to my professional network on LinkedIn” 25
- 26. Connecting to Others Accept everyone, but invite strategically Don’t just invite everyone who pops up on “people you may know.” Invite to build your network the way you want to build it Diversify your contacts Use your network – announcements or questions are ok Update regularly 26
- 27. Connecting to Others StateYour Intentions Upfront Hi Joshua, I obtained your name through the Boston University MBA LinkedIn Group. I graduated from the School of Management last year and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as an Sales Account Manager for Cisco. I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis. I thank you in advance. Regards, 27
- 28. Searches Find oneperson and search their contacts to have a richer search Job search feature Search by zip 28
- 29. Things To ImmediatelyDo On LinkedIn Put Up a Photo Join About 45 groups. You’re allowed up to 50 groups on LinkedIn Post Discussions on Your Groups on a Regular Basis Participate in threads with useful remarks not self-promoting Let It Be Known You Are An Open Networker, don’t’ just connect with the people you know Accept all or almost all connection requests, at least from individuals. (not corporations or those with no photo) Get Recommendations (Endorsements) Proactive recommendation seeking involves reaching out and asking someone to recommend you. Passive recommendation seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more effective. If you have endorsements you will appear higher in the search! 29
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- 36. 4 Clues YourLinkedIn Strategy Is Working Your Search Appearances And Profile Views Have Increased The People Viewing Your Profile Are In Your Target Industry People Are Reaching Out To You—Both On And Off LinkedIn Opportunities Start To Come In 36
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