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Growing your business using LinkedIn
The document provides tips for optimizing a LinkedIn profile and using LinkedIn effectively. It recommends building an "All Star" personal profile, learning new LinkedIn features, garnering recommendations, connecting with decision makers, and using LinkedIn groups. It then asks questions to determine the user's goals and provides guidance on customizing a profile, adding complete experience details, engaging with others, and sharing content to grow their business.
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Growing your business using LinkedIn
- 1. Zen Benefiel, MA,MBA http://planckmedia.com/linkedin-help
- 2. Our goals foryou: • Build an “All Star” Personal Profile • Be able to Install Video message • Build a Company Profile • Learn to Use ‘New’ Features • Garner Recommendations and Referrals • Connect with Decision Makers • Develop Relationships • Use LinkedIn™ Groups • Grow Your Business
- 3. Who are you? Whatis your company name? Your reason for being here today? Are you transferring enthusiasm to clients?
- 6. If within 3degrees Click on More… Then Connect If not – Click Connect Search:
- 8. • What doI plan to achieve with LI? • How complete is my profile? • Who do I need to know on LI? • What do I need to say? • How do I need to say it? • How much time will it take?
- 9. #1 Professional HeaderWith Targeted Keywords #2 Concise Summary With Media Links #3 Don't Be Shy With Experience #4 Practical Examples & Recommendations #5 Engage, Engage, Engage
- 10. »Best Practice &Viewing ˃ Show Personality with Pizazz ˃ Rock It – Headline and Summary ˃ Details & Demonstration ˃ Group Impressions & Interactions ˃ Connections & Recommendations ˃ Shared and Sharing Updates ˃ Slideshare ˃ Video Presentation
- 12. »Keywords ˃Industry View – Producerof… ˃Company View – Leader in… ˃Personal View – Expert in…
- 13. •Include three orfour keywords that represent what you do. •Include three or four keywords others use when needing your services. •Identify what decision-makers care about when they hire someone like you. •Be specific. •Use a human voice.
- 14. Different than you mightthink. Notice the information made available for those who are in your 1st level. Keep in mind you WANT to be available. Better is More Vs. More is Better. Authentic & True Personable
- 15. Google Search: Top LinkedInProfiles in Phoenix Top 25 Career Coach profiles in Phoenix, Arizona Area | LinkedIn https://www.linkedin.com/titlecareer- coach/phoenix,-arizona-area Here are the top 25 Career Coach profiles in Phoenix, Arizona Area on LinkedIn. Get all the articles, experts, jobs, and insights you need. Preparing for this presentation a search for top Linkedin profiles in Phoenix revealed… Results from know how and what to do…
- 16. Hire a ProfileSpecialist if necessary Headline – mini value proposition (120 ch) Current professional photo – best image Background/Cover photo or image Contact info: email, phone, twitter, website(s) Creative summary with keywords (2,000 ch) Customize your public profile URL – linkedin.com/in/yourname
- 17. Emphasize your professionalskills Promote your projects Add your publication(s) Share your honors and awards Publicize your interests Showcase volunteer experience Join Groups – Choice & Recommended
- 18. • Open yourLinkedIn Profile • Determine the best keyword phrase for your business • Click on the pencil icon • Find the Headline section • Type in your keyword phrase or tagline for your business Scroll down to your • Current Position – add it • Education – college/school • Country – Zip • Location • Industry • Summary
- 19. Profile is in1st Person Client Profile Gets top results in search for ‘peer advisory board’
- 20. Simple Instructions • Goto YouTube • Find your video • Select to share • Copy the link • Click ‘Link’ Button • Paste link and click ‘Add’
- 21.
- 22. Click on boxnext to ‘Write here’ for options.
- 23. Travis Bradbury • BadMistakes That Make Good Employees Leave (263,000 shares) • Signs You’re Successful—Even If It Doesn’t Feel Like It (59,000 shares) • Habits of Highly Emotionally Intelligent People (54,700 shares) • Critical Things Smart People Never Say (49,600 shares) • Critical Things Ridiculously Successful People Do Every Day (48,500 shares) Bernard Marr • 10 Important Career Lessons Most People Learn Too Late In Life (205,000 shares) • 9 Things That Destroy Successful Teams (36,000 shares) • 25 Qualities the World’s Worst Managers Have in Common (30,500 shares) • 8 Things Employees Desperately Wish Managers Would Do More (19,000 shares) • One Important Thing Missing From Most KPI Dashboards (18,700 shares) Betty Liu • This CEO’s Trick to Managing Hundreds of Emails a Day Is Absolutely Brilliant (26,200 shares) • Warren Buffett Just Summed Up the Essence of Leadership In 2 Sentences (24,200 shares) • 7 Extremely Common Mistakes That Can Damage Your Reputation (12,700 shares) • The Hard Truth About Success From a Fired CEO (11,200 shares) • Develop This One Habit in 2016 and You’ll Be the Most Popular Person in the Room (10,900 shares) Subject Lines on Top Shared Posts
- 24. Tips • Write aboutsuccess • Share advice and make it personal • Focus on work • Talk trends and the future • Stick with what works LinkedIn ‘Home’ Page Articles post in Newsfeed and are available by search to anyone
- 25. Daily Activities • Makesome kind of post – image, meme, reference article • Make sure to reply to comments. • If you aren’t connected and would like to be, click on their name, go to their profile page and send a connection request that references the post. • Investigate Influencers and follow those in your industry. • Consider Companies – follow potential resources.
- 27. Key Points: DynamicKeywords in Company Description Description - NOT Sales Copy Define Customer and/or Target Market Demonstrate Excellence in Products/Services Develop Desire to Connect https://www.linkedin.com/company/setup/new/
- 28. What is rightin front of you?
- 33. »What is yourvision? »What are your goals? »What can you do realistically? »How do you plan your work?
- 34.
- 38. To run asearch on LinkedIn: Enter your keyword in the search bar at the top of your page. Once you've entered your keyword in the search bar, select from the dropdown whether you'd like to search for jobs, people, groups or other categories that appear based on your keyword. Note: If you've searched for a company, the Company Page will appear in the dropdown if there is a page created. Click Search. On the search results page you will see the following tabs at the top of your page: ˃ Top ˃ People ˃ Jobs ˃ Groups ˃ Schools Select any of the tabs to view search results in that category.
- 39. Don’t leave invitations waiting Look throughLinkedIn’s recommendations Don’t randomly ‘Connect’ Use Profile Link
- 40. Be personable andpolite. Be yourself – words are branding, too. Recognize your connection’s expertise. Invite them to share your network.
- 41. Reach out tointroduce yourself, especially if there is a potential for profit. Profit doesn’t mean dollars – further connections that develop business. Growth Example 7,834 in Nov. 17 9,046 in May 18
- 42. Start with KeywordSearch Use Location, Connection level and/or Current company Or, if you choose… Select from drop down features by clicking on ‘All Filters’
- 43. » Reach outto Connect with Decision Makers or Gatekeepers » DO NOT EVER USE THE DEFAULT LINKEDIN™ MESSAGE » Ask the decision-maker questions about their pain points. » Respond with empathy and understanding. » Ask if open to a short survey - respect attention and time. » Prepare a survey of general pain points (general problems) » Prepare responses based on answers and… » Ask for a phone conversation or face-to-face to discuss results.
- 44. Perform periodic checkson the keywords you think you would be found for and adjust if necessary.
- 46.
- 47. Know, Like, Follow& Share
- 48.
- 49. »Endorse »Mention (begin with@ symbol) »InMail (Paid) »Recommendations Scroll down profile page To Endorsements Click on blue +
- 51. » Study yourcontact list for the markets you wish to explore. » Craft a re-introduction to your personal 1st line contacts » Compile a list of potential decision-makers and/or gatekeepers. » Determine the best candidates and closeness (3 degrees). » Ask for introductions if necessary. (use existing contacts) » Do NOT ask any closing questions. » Ask if open to further communication… » FOLLOW UP! » Research the companies and their leadership. » Ask for introductions to decision-makers. » Craft an appropriate introduction via a personal note.
- 52. LinkedIn presents groupsbased on your profile Scroll through them to see which are most applicable Join those you feel might have something of value
- 53. » Social MediaMarketing » Association for Talent Development (ATD) » Learning, Education and Training Professionals » Transformational Leadership » Business Growth For Coaches » Arizona Small Business Owners » The Global Business Development Network » SCORE Mentors Group » Global Leaders of the 21st Century » Elearning edge - For Global Learning Strategies » Personal Branding Network » Networking Phoenix - LI group » International Association of Facilitators » Better Business Bureau of Central, Northern and Western Arizona » Arizona State University School of Politics and Global Studies » Personal development Training » LI Arizona; Phoenix, Tucson & Beyond » ATD Valley of the Sun - Phoenix » PHXEast Valley Professionals » Arizona Professional Networkers » Conscious Capitalism Arizona » asba- AZ Small Business Association » Alliance of Visionary Entrepreneurs (AVE) » University of Phoenix Alumni Association Arizona Business Networking Group » Friends of Certified B Corporations Group
- 54. Got Presentations? Put themUP on Slide Share Promote Your Expertise Share Your Work - Freely
- 55. LinkedIn Sales Navigator LinkedInElevate, a tool that enables your employees to share approved content with their network. LinkedIn Ads LinkedIn Lead Accelerator, identifies prospect across the web and delivers your message to them.
- 56. Advice for YourFuture » Prepare a video version of your 30-Second Commercial and include in your LinkedIn™ Company Profile. » Add connections to your network daily. » Play fair and share – It only takes a few seconds » Build out your lead list – Start with downloaded contacts » Follow your current clients and prospects » Post an update (regular updates with good content) » Join groups (be a good groupie) » Use LinkedIn™ to celebrate the accomplishments of others » Write a recommendation
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- 58. Partnering Facilitation Services 733,000results 1st page ranking Social Media Agency 1,520,000 results 1st page ranking Small Business Talk Radio 12,700,000 results 1st page ranking High Temperature Testing Solutions 54,400,000 results 1st page ranking Some SEO Results Peer Advisory Board - 6,540,000 results – 1st page Peer Advisory Group - 2,990,000 results – 1st page Shop.UnitedWeStandProductions.com Planck Media offers copywriting, graphics, keywords, SEO, web design and even video production with green screen.
- 59. One last thing… Recommendations canbe the life blood of finding work on LinkedIn and beyond. Thank you and….