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How to use LinkedIn Successfully for Business
The document provides guidance on enhancing LinkedIn profiles to attract clients and build a strong network. It emphasizes the importance of a complete profile, professional headline, and obtaining recommendations, while also outlining effective ways to engage with groups and status updates. Key elements include using professional photos, highlighting recent positions, and sharing relevant insights to establish oneself as an expert in the field.
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How to use LinkedIn Successfully for Business
- 1. How to standout, Build a strong network & Attract great clients with LinkedIn
- 2. What makes a greatprofile?
- 3. Why's it important tohave a great profile?
- 4. Why's it important? •What do people find when they Google your name? • First impressions count • First step in controlling your identity online • Authoratative resource on your career • Helps you collaborate with others • Higher position in LinkedIn search if 100% complete
- 5. How to reach100%? • Photo - Add a professional photo • Positions - Add your 3 most recent positions • Summary - Make the most of your profile summary • Education - Include all previous qualifications • Recommendations - At least 3 recommendations
- 6. Your professional headline Makesure you stand out from the crowd
- 7. Your professional headline Howyou help people and their businesses
- 8. Exercise: Your professional headline Explain whoyou are and what you offer in 120 characters. (16 words or less) How you help people & remember to include keywords
- 9. Web pages Links toyour landing pages
- 10. LinkedIn Summary Work stuff Passions Aimsand ambitions Great projects completed recently Personal stuff Links with organisations or teams Hobbies Family / Children
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- 14. How do weget recommendations?
- 15. How to get recommendations? Askfor them! Give to receive Be specific Strike when the iron's hot!
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- 17. Status Update Tips •To offer help and advice • Share interesting information • Make a statement • Update people with relevant news • Promote your blog or event
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- 21. What are Groups? Startconversations in your industry Meet people with shared interests Build relationships Share your opinions Share your expertise Hear what others think
- 22. Groups menu Groups youmay like...
- 23. Search Groups Type inyour keywords
- 24. Start by commenting Behelpful and polite
- 25. Tips for Groups •Search for relevant keywords • Pick questions you can help with • Be open and helpful • Link to related blogs or news sites • Be an Expert • Post questions to collect research
- 27. Call 0770 4105954 Follow @helencoldicott www.coldicottfreelancetraining.com
Editor's Notes
- #3 Ask the audience
- #4 Ask the audience
- #5 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #6 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #7 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #8 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #10 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #11 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #12 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #13 Ask the audience
- #14 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #15 Ask the audience
- #16 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #17 Ask the audience
- #18 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #19 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #20 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #21 Ask the audience
- #22 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling
- #23 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #24 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #25 New business Running conventional setup for 8 years Overhead No rent and rates for central office Distractions Hope to be quieter Flexible Important for team Employ Not reliant on talent in Herefordshire
- #26 Easier for your prospects to find you online More content to be found As a result... Increase sales enquiries Another marketing method Another way to communicate Enhance 2 way customer communication Ask for Comments or start discussions Get’s people talking about your business Improve your website search position More inbound links Relevant, high quality leadsSelf qualifying, less time cold calling