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Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a Day
The document outlines strategies for leveraging LinkedIn for business success, emphasizing the importance of an optimized profile to engage potential clients and rank effectively in search results. It details the '4 Step Linked Accelerator' process, which includes attention, interest, desire, and action, to build a strong professional presence. Additionally, it offers practical tips for enhancing profiles through headlines, multimedia content, and networking techniques.
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Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a Day
- 1. Unlock the Mysteries of ...Withoutgoing crazy
- 2. Who is TedProdromou?
- 3. Best-selling author ofUltimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press)
- 7. What You’ll LearnToday Why You Can’t Ignore LinkedIn The 4 Step Linked Accelerator AIDA Process How to engage your target audience so they get to know, like and trust you quickly How to rank at the top of LinkedIn search results What a great LinkedIn profile looks like
- 8. Why You Can’t IgnoreLinkedIn
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- 10. Two New MembersEvery Second
- 11. Executives From EveryFortune 500 Company
- 12. The Opportunity 77% ofLinkedIn members use the site to research people and companies 69% to reconnect with past business associates 50% to build new networks (Power Formula)
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- 14. • Attention • Interest •Desire • Action The 4 Step Linked Accelerator Process
- 15. ATTENTION Optimize your profileso you stand out from your competitors and get people to view your profile
- 16. INTEREST Get prospects interestedin you when they view your profile summary and the content you add to your profile + your group activities
- 17. DESIRE Convince customers thatthey want and desire the product or service and that it will satisfy their needs
- 18. ACTION Lead customers towardstaking action and/or purchasing
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- 20. You never geta second chance to make a good first impression - Will Rogers
- 23. The most importantsection of your profile
- 24. Professional Headline • Mostpeople use their job title or a non-descript phrase • List of keywords or skills • Unique selling proposition (USP) • Tagline or elevator pitch
- 25. Your Goal =Make them want to click on your profile to learn more
- 26. The “So What”Test John Carlton, top copywriter uses this test Read a professional headline Ask yourself “so what?” Does that professional headline compel me in any way to click on the profile to learn more about them? Can this person help solve my problem?
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- 43. Where else doesyour Professional Headline appear?
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- 46. Don’t add toomany symbols or abbreviations to your name
- 47. Claim your URLand view your public profile
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- 49. Choose “Other” WhenAdding Websites
- 50. Choose “Other” WhenAdding Websites
- 51. Set Your CustomBackground
- 52. Share your storyin the Summary
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- 55. Link to YourContent
- 56. Approved Providers andContent Types for Work Samples on Your Profile
- 57. Approved Providers andContent Types for Work Samples on Your Profile
- 59. Use keywords frequentlybut not excessively
- 60. SEO Tips –Keyword Hotspots
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- 74. How to StandOut • You need a professional headshot not a cropped photo • Add a catchy background image • Use keywords in your professional headline • Use keywords in your summary • Use keywords in your job titles • Post lots of content in Pulse • Add multimedia content to your profile • Get and give lots of recommendations • Add your publications and published articles
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Editor's Notes
- #5 I’m a frequent contributor to Entrepreneur.com