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Reboot Camp - Create Your Presence on LinkedIn
The document presents a workshop by Robin Frank on creating a personal brand, highlighting the significance of an engaging LinkedIn profile. It covers strategies for optimizing one’s online presence, including the importance of photos, headlines, skills, and personal summaries. The workshop also includes a structured program for moms to re-enter the workforce with coaching and specific sessions on networking and personal branding.
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Reboot Camp - Create Your Presence on LinkedIn
- 1. Session 3: Create YourPresence presented by Robin Frank
- 2. Personal Branding I helpindividuals in many fields create powerful personal brands. My personal branding strategy is featured in the recent book “Digital Marketing” written by Larry Weber and endorsed by Reid Hoffman (Chairman, Founder/LinkedIn) and John Donahoe (CEO/eBay). Reboot Camp Innovative program to help Moms confidently re-enter the workforce after a break. Six inspiring and pragmatic sessions cover topics from networking and interview skills to social media and personal branding, plus two hours of one-on-one coaching. Mom Twin 8 Yr old boys Live in Mill Valley Social Media I work with companies large and small to help them build and tune-up an engaging online presence. I’m known as a dynamic speaker and speak regularly at national conferences, companies, and events. Yours Truly
- 3. Reboot Camp Sessions 1.Set Your Strategy 2. Tell Your Story 3.Create Your Presence 4. Network Effectively 5. Interview Confidently 6. Succeed On the Job TODAY
- 4. Today’s Workshop • Thispresentation will be available to you online - which means you are free to listen without taking notes • We have 15 minutes for questions at the end • You also have 2 hours of one-on-one to use however you like
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- 6. LinkedIn is NetworkingNirvana 6
- 7. LinkedIn is aMajor Traffic Driver 7
- 8. Just How Importantis Your LinkedIn Profile? 8
- 9. It’s a No-Brainer •Update your profile ▫ Keeps you top of mind with your friends and connections ▫ Particularly if you post updates as well ▫ Most people have no idea on what they are missing out on 9
- 10. Customize Your ProfileURL • While on your LinkedIn profile page, your URL has some strange characters and looks funny - this is not the URL you want to share • Click the Edit icon next to the URL link under your profile photo • First come/first serve • Use it below your email signature, blog, business card, etc. 10
- 11. Use a GoodImage • Your photo sends a strong message of who you are • Use a head shot with a clean background, a smile and a clear view of your eyes • Best photo is a smiling face and a little bit of your shoulders • Make sure it isn’t blurry, or grainy 11
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- 14. Optimize Your Headline •Most people only look at your picture and headline • Craft a compelling headline, even if you are not employed 14
- 15. Your Headline =Search Keywords • You have 120 characters to play with – maximize it ▫ Keywords used by ideal clients to search for what you offer Look at others in your industry Use Google Adwords Keyword Planner 3 keywords that represent your job history and ideal job ▫ Use "Show examples” 15
- 16. "See what othersin your industry are using" 16
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- 18. Who’s Viewed MyProfile? ▫ Watch “Who’s viewed my profile” to see if changes have an impact on views 18
- 19. Skills/expertise • Others endorseyou for skills - and it shows up below your work experience on your profile • You can add, remove,and reorganize skills 19
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- 21. Your LinkedIn Summary •Similar to an Objective on a resume • NEVER be dry and dull ▫ It’s a first impression ▫ Project some personality • Reflect your professional brand ▫ Why you got into your industry ▫ What you love about it/why you do what you do! ▫ What kind of professional you are • Beware of buzzwords ▫ Banish the beige word speak 21
- 22. Beef Up YourSummary Section • Contact info first (or easy to find) • Use first tense - I was…. • 3-5 paragraphs - bullets in the middle • Walk through your work passions, key skills, unique qualifications, and industries 22
- 23. Have a ClearCall to Action • Tell your reader what to do once they’ve finished reading your summary • Tell them how to reach you! 23 To learn more about my dog grooming services, • Visit http//www.robeensdoggrooming.com • Email me at robeen@robeensdoggrooming.com • Call me at 1-800-345-DOGS
- 24. Be Found toBe Hired 24 • Keywords for job search ▫ Used on LinkedIn (by recruiters/employers ▫ Used to describe job or job skills • Develop your keywords – look at specific words in descriptions of jobs you want! • Top categories • Job titles, skills, tools/software, certifications, education, employer categories, professional/technical acronyms or industry insider terms, etc.
- 25. Storytelling For YourAudience • Write for the desired audience ▫ Craft the tone/content accordingly ▫ Communicate job-seeking interest, if seeking a job • Tell an ENGAGING story ▫ Lure the reader in/sell yourself! ▫ Conversational, fun, lively • Achievements, not tasks 25
- 26. 26 Content Strategy, OnlineCommunity Manager
- 27. Business Operations IStrategic Planning I Digital Marketing I HR Program Management 27
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- 31. Summary Section Template •What you do - what problem do you solve and how? • How you are different? • Why you do what you do? • Personal brand, your passion • How did you get where you are today? • Explain concisely in a way that makes you look interesting and motivated. • What do others say - credibility • End with a call to action 31
- 32. Your Experience Section •Stand out from the crowd 32
- 33. Complete Experiences, Keyword-Rich •A POWERFUL profile includes past experiences • Highly sensitive to SEO • Include keywords people are using to find someone like you • Ensure YOU WILL BE FOUND 33
- 34. Keywords for 2015 OUT •Results-driven • Hardworking • Innovative • Exceptional • Good communication skills • Effective • Outstanding • Highly motivated • Effectual leader • Has talent for • Go-to person • Team player • Strategic thinker • Think outside of the box 34 IN • Improved • Achieved • Managed • Trained/mentored • Resolved • Created • Increased/decreased • Volunteered • Influenced • Under budget • Won • Ideas • Launched • Negotiated • Revenue/profits
- 35. Effective Phrases -Suggestions/Ideas • Acquired five new clients • Started a new procedure to cut costs • Created a new orientation program for employees • Ranked number-one in sales in my department • Negotiated new contract for department successfully • Increased sales productivity by 15 percent • Was named employee of the year • Created a new incentive program for employees 35
- 36. Don’t Just SayIt, Display It • Portfolio feature - you can add photos, videos, documents, linked articles with images, screenshots, audio recordings, and SlideShare presentations • Highlight work samples, client work, launches, special projects, press, and tweets from speaking engagements. • Not many are using this yet 36
- 37. 90% of informationtransmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text
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- 39. Volunteering Can BeJust as Powerful as Work Experience • Include organizations support and projects you have worked on as well 39
- 40. Organizing & MovingSections • DEMO • Can move larger sections like Experience, Volunteer, Skills, etc. • When in edit mode, simply hover your mouse over the double-sided arrow next to the Edit link for each section. • Your mouse will turn into a four-arrowed icon, at which point you can click, then drag and drop to another position on your profile. • Within a section - can rearrange current positions - that is all 40
- 41. Projects • Move yourcursor over Profile at the top of your homepage and select Edit Profile • If you've never added a project before, click the Add Projects beneath your profile summary • Note: You can click View More to expand your selection of sections • If you've previously added a project, scroll down to the Projects section on your profile and click Add project 41
- 42. Character Limits • ProfessionalHeadline • 120 characters • Company Name • 100 characters • Summary • 2000 characters • Public Profile URL • 30 maximum characters • Position Title • 100 characters • Position Description • 2000 maximum characters • Skills • Up to 25 skills using 60 characters per skill • LinkedIn Status Update • You can use up to 700 characters 42
- 43. recommendations • 10x increaseof your ranking • Add a personal message when you ask for a recommendation • Be strategic - your recos should emphasize different talents and aspects of your skills • You can choose to hide/display any recommendation 43 Recommendations
- 44. Be Strategic AboutRecommendations • Look at jobs you want - map your skills to those required by the job and strategize • Which of your managers can speak to each skill? • Ask each person to discuss three skills - and provide those • Ask them to include: How long they’ve worked with you, background on how they know you, description of the three skills you asked them to discuss, and at least one specific success example • Offer to write it for their review • Find people similar to you and look for recommendations you find compelling 44
- 45. Get Noticed ByYour Network • Update your status • Like, comment and share your connections’ status updates • Make a change in your profile (add a new skill) • Write a recommendation • Get recommended (ask) • Endorse someone’s skills • Join a group • Follow new company • Follow new thought leader • Make a new connection 45
- 46. SEO Checklist forLinkedIn • 100% profile completeness • Target Keywords in Profile Heading • Professional and natural in Summary (with keywords) • Job descriptions with bullet points for easy scanning/SEO • Optimize Skills for keywords • Vanity URL – also helps outside LinkedIn • Connections and Groups also drive search rankings 46
- 47. Homework! • Create yourLinkedIn profile • Use this presentation + your personal brand + your resume • Look at the examples provided • Search for others who have jobs you want and are in your industry - find 5 profiles you would like to emulate • Turn off notifications to your network while editing
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