LinkedIn an Introduction

Linkedin Benefits to you
• Establishing an online presence/resume
• Networking opportunity
• With peers
• With thought-leaders
• With employers
• Career-related advice/articles
• Career Trends
• Finding/Applying to Jobs

Who/What are Thought Leaders?
• Not just any professionals, but 150 of the most
influential thought leaders on LinkedIn who will be
sharing unique knowledge and professional insights.
• Starting today, you can follow the likes of Richard
Branson, Tony Robbins, Caterina Fake, Craig
Newmark, President Barack Obama, Governor Mitt
Romney, and many more.
• Read what they are saying, like and comment directly
on their posts, and share with your network.

Add more people
More contacts = more connections
More connections = better opportunities
Use your older e-mail addresses

Upload Your Picture
• A blank profile will not get a lot
of attention that you need.
• Make sure it is a professional-
looking picture

Commonly Used Skills
Business Administration
• Knowledge of Payroll, A/P, A/R, G/L, and Taxation
• Knowledge of the principles of Finance
• Knowledge of GAAP
• Knowledge of QuickBooks and Peach Tree Accounting software
• Knowledge of the principles of Economics
• MS Office: Word, Excel, PowerPoint
For a quick list, go to http://onetonline.org and check out the common skills for
your position

Commonly Used Skills
Use These Skills
 Customer Service Skills
 MS Office: Word, Excel,
PowerPoint
 Data Entry Skills
 Keyboarding Skills (WPM)
 Communication Skills
 Organizational Skills
 Management Skills
 Language Skills
DO NOT Use These
 Internet Search
 Email
 Google
 Detail-oriented
 Hardworking
 Problem-solving Skills

5 Essential Tips for a KILLER LinkedIn Summary
By Brenda Bernstein
First impressions count and your LinkedIn Summary is the first
opportunity a potential employer has to find out who you are
beyond a photo and a job title. So, make the most those precious
moments. Follow these 5 essential tips to impress employers
instead of making them yawn. Implement all 5 of these tips and
your LinkedIn Summary will help that phone start to ring!

Tip # 1
Never leave the Summary section blank!! A blank Summary
means that the first thing an employer sees is your
Experience section. Your profile will then be like a resume
without a Summary statement at the top, or like a term paper
without an introduction.
How will recruiters and hiring managers know where to
focus or what to concentrate on in your LinkedIn profile if
you do not point them in the right direction?

Tip # 2
Use all 2,000 characters.
If you do not take advantage of this opportunity to write 2,000
characters about yourself, you are missing out on essential keyword
optimization.
Although the MOST important spots for keywords are your Headline,
Specialties and Job Titles, your Summary section counts too.
Load it up with keywords that the next recruiter or hiring manager
will be searching for! Using all 2,000 characters will also give you an
opportunity to implement TIPS #3, 4 and 5 below.

Tip # 3
Tell stories. Share your accomplishments.
Everyone likes a good story. If you can grab some attention with
something about yourself that we wouldn’t know from your
resume bullets, you’re heading in the right direction.
Jason Alba in particular suggests writing PAR (Problem – Action –
Result) stories in your summary statement. I would recommend
including at least one, and also including up to three bullets with
your top accomplishments. Can you “wow” a recruiter or hiring
manager with one of your experiences/achievements? Why hope
that they’ll make it far enough in your Experience section to read
about what you’ve done?
The Summary is your first chance. Grab it.

Tip # 4
Break it up with Headers, Sub-Headers & Graphics!
Don’t expect anyone to read a big block of text with
no graphic interest. Make it visually easy to read. Also,
think of some good headlines and taglines that you
can use within your Summary. Here are some
examples of headers:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
PROCUREMENT AND TREASURY SPECIALIST:
INCREASING THE BOTTOM LINE ON GLOBAL ACCOUNTS
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
CREATIVE, STRATEGIC MARKETER | OUT-OF-THE-BOX CORPORATE IDENTITY DESIGNER
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬BUSINESS-SAVVY
CORPORATE COUNSEL: MANAGING LEGAL ISSUES TO ADVANCE CORPORATE GOALS

Tip # 4continued
And here are suggestions of subheaders, some of them general and
some more specific:
RESULTS:
CAREER HIGHLIGHTS:
BUILDING TRUST | ENGINEERING WINNING TEAMS
AWARD-WINNING PERFORMANCE | SURPASSING TARGETED GOALS
These sub-headers are an opportunity to brand yourself. Do you know
what your strengths are? Put them in your summary. Using sub-headers
to do it works wonders.

Tip # 4
continued
Note: Each of those lines across the page that you see above
takes up 42 characters.
If you need those 42 characters for something else, you might
use other graphic elements like stars and bullets.
Here are some that work: ◙ ❖ ■ ★ ►
Using these symbols, along with headers and sub-headers to
break up text, will engage your readers and make your
Summary a lot more catchy and interesting to read!

Tip # 5
Include your contact information.
Make it easy for people to find you. If you’re comfortable,
include your phone number and e-mail. Or just include your
email, or perhaps a special e-mail you use just for LinkedIn,
so if you get spammed you can easily close the account.
Finally, make it enticing to contact you! For example:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Seeking a true contributor who goes beyond what’s
required to exceed project goals?
CONTACT ME: ❖ xxxxxx @verizon.net
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
TO OPTIMIZE YOUR ORGANIZATION’S ROI:
John Jones ◙ xxxxxx @gmail.com ◙ 555.123.4567

Extra Tips
NOTE: Do NOT put your contact information in your name field.
Doing so is against LinkedIn’s Terms of Agreement and you could
get your account shut down. You definitely do NOT want that to
happen!
Finally, I didn’t make this one of my tips, but please, please, please
make sure that no spelling or grammatical errors appear in your
Profile Summary – or ANYWHERE in your LinkedIn profile.
Why would you kill your chances of getting a job with something so
easily rectified? Now you have your work cut out for you. What are
you waiting for? Get that phone ringing NOW!

Part 6
Make Connections
and Join Groups

Find a Group
Search for: Project Management Organization DeVry Keller NJ

10 Simple Ways to
Improve Your LinkedIn Profile
by Lisa Kalner Williams
1. Upload a decent photo
 Your LinkedIn profile photo sets the tone for
everything else a viewer will experience on your
page — just like match.com or Instagram,
except it’s more professional

It's the world's largest professional network. So that means:
 No blurry photos
 No photos of you cropped out of a group shot
 No photos of you at a ball park
(unless you're gunning to work for one)
 No avatars
 And for goodness sake, no selfies!
(That's mobile camera speak for self-portraits.)

2. Your headline = you, not your job
The headline of your LinkedIn profile is highly searchable. I
know that no one on LinkedIn (or Google for that matter) is
looking for "founder of Sierra Tierra Marketing."
So I list something more search-friendly that speaks of what I do
on a daily basis — and for which people may want to hire me.
"Social media consultant specializing in analysis, strategy, and
instruction.
Author | Speaker | Educator" paints a much better picture of
who I am and how I can help potential clients and agencies with
social media marketing.

3. Make your summary shine
Don't let the positions in the "Experience" section do all the
talking about your professional abilities. Many recruiters and
potential clients won't take the time to scroll that far without
incentive.
How have you excelled at your job? Why do you often get
promotions? Why did that last person tap you on the back (or
send you an email) with "NICE JOB!"?
Find common traits and spell it out in the summary, preferably
with numbers or percentages of related increases (of sales) or
decreases (of expenditures).

4. Update your most recent job
Even if you're not actively looking for employment,
review what your most recent entry is under
"Experience." Do you have a new title? New
responsibilities? A recent accomplishment that
speaks of your professional prowess? Be sure to list
those here.

5. Add visuals to your experience
LinkedIn allows you to upload images, documents, and
videos to each job you list under "Experience."
Why not liven up that section with visuals that show the
greatness of which you're capable? If you're a graphic
designer, professional organizer, or landscape artist, show
off your most stunning accomplishments. If you're a
storyteller, community activist, or professional athlete, use
video to show your work in action.

6. Join more groups
At times LinkedIn might not seem like it, but it is
considered by many to be a social network.
Demonstrate your ability to network with like-minded
professionals by joining LinkedIn groups.
Look at your coworkers' and competitors' profiles to
see which groups they've joined — pick the best of
the bunch you find there.

7. Follow some influencers
By following LinkedIn "influencers," you give viewers a sense of
which thought leaders you respect — whether it be President
of the World Bank Jim Kim, industrial psychologist Dr. Marla
Gottschalk, or Nancy Lublin of DoSomething.org (or all three).
Influencers regularly post to LinkedIn, so you'll also be able to
comment on and share articles that are meaningful to you.
WARNING: Don’t post as you would on Facebook.

8. Follow your own company
It's surprising how many employees do not follow
their own company's page on LinkedIn. Where's the
company pride, people? Seriously, show that you're a
proud team player and affiliate yourself with your
current employer's page.

9. Select skills and expertise that you want to be
endorsed for
There is a ton of controversy over the value of
LinkedIn endorsements. But you know what? They're
here to stay, at least for the foreseeable future. So use
them to your advantage.
Make sure that you list only the skills for which you
want to receive a thumbs up. Hide skills that will not
speak well to the place you are now and the path you
wish to follow in your career.

10. Edit your contact information
Where to edit your contact information on your LinkedIn
profile
Did you sign up for LinkedIn with your work email
address? Is that address still valid?
It would be a shame for you to do the nine previous
steps and then have a potential client or recruiter write
to an outdated address.

The difference between a
successful person and others
is not a lack of strength, not
a lack of knowledge, but
rather a lack of will -Vince Lombardi

LinkedIn an Introduction

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