LinkedIn for NGCC Business Reps

SOCIAL MEDIA FAQ
September 11, 2001
 No Facebook
 No LinkedIn
 No Twitter
Facebook 750 million users
LinkedIn 120 million users
Twitter 100 million users
Google+ (Next Gen Site)

SOCIAL MEDIA FAQ

Facebook ~ #1 Job Search Board
LinkedIn ~ #1 Recruiting Tool
Twitter ~ 54,000 jobs tweeted in
24 hours and 1,840,000 jobs
tweeted in 30 days
Google+ ~ Fastest growing social
media site with 100 million
users and it still in Beta!

WHAT IS SOCIAL MEDIA
The media part of the term is about how we use various
mediums or technologies to create and maintain those
relationships, while building trust.
Social media is a new set of tools that allow us to
connect and build relationships. Social media is doing
what traditional mass media like telephones,
advertising and televisions used to do.
It seems disconnected to think that social media is
replacing traditional communication tools. Perhaps a
better way to consider the role of social media is its
ability to add to or supplement existing tools. Social
media is another method we can use to communicate

I STILL DON’T UNDERSTAND!!!
 Think of regular media as a one-way
street where you can read a newspaper or
listen to a report on television, but you
have very limited ability to give your
thoughts on the matter.

 Social
media, on the other hand, is a two-
way street that gives you the ability to
communicate too.

HOW DOES THIS EFFECT HOW WE DO
BUSINESS?
The Power of Job Search Networking
 In almost every job search tip column and
book there is a section dedicated to
networking, taking us back to the age old
debated quip “it’s not what you know, it’s
who know.”
 Networking itself is not a revolutionary
concept, but how people are networking
and connecting is changing with next-
generation job sites that combine job
search and networking.

WHAT IS LINKEDIN?
 LinkedIn is a social network principally
intended for businesses and used for
professional networking..

 Founded in 2003 ~ 120 plus million users ~ 200 plus
countries ~ One million new member each week

 Your profile is equivalent to your on-line resume only
more complete

 LinkedIn is suit and tie whereas you can surf on
Facebook wearing shorts and sandals (or whatever).

SKIP THIS STEP
Skip all of the steps on LinkedIn that urge you to invite, right now,
people to join your LinkedIn network. Why wait? … Because it is
advisable to finalize your profile to your entire satisfaction before you
offer it to the view of your entire professional universe.

YOUR OBJECTIVE
Fill out the form COMPLETELY. Yep, the little gauge that you’ll see on the
right of your profile does not lie. The more complete your profile, the more it
will stand out in the crowd. At this stage the curser shows 25%

PERSONALIZE YOUR LINKEDIN PICTURE

SUMMARY
Situated right under your name and title, the summary is one of the
first things people will see about you on LinkedIn. The purpose of the
summary is to incite people to contact you.

VANITY URL

LinkedIn will automatically assign you a LinkedIn URL. You
have the option to change it.

By all means please do. Suggest using your first and last names,
for example, www.linkedin.com/in/yourname – This change will
optimize the referencing of your identity by the search engines
and the URL will be much easier to remember

Mine is: www.linkedin.com/in/frankalaniz

SEARCH GROUPS

St Louis Agency on Training and Employment (SLATEMCC)

ST LOUIS AGENCY ON TRAINING AND
EMPLOYMENT (SLATEMCC) GROUP

PROFILE DONE? GREAT. NOW, LET’S FIND YOU
SOME MORE LINKEDIN CONNECTIONS. HOW?

 Connect with your current professional contacts.
 Connect with colleagues from previous jobs.

 Connect with current/former classmates.

 These people should be relevant to your job
search. Jason Alba (@JasonAlba), a LinkedIn
guru, stressed the importance of relevant
connections. Why? Well, because people who do
what you do, work in your industry, etc. might
just know about opportunities relevant to your
knowledge, skills, and abilities.

3 BIG LINKEDIN MISTAKES
 Failing to use all the space provided
 You’re guilty of this if your summary is comprised of just a few sentences, your
work history only includes titles, or you skipped sections like Interests or
Specialties. These are valuable pieces of data that not only educate readers on
your career, but also serve to boost your search-ability.

 Mistaking a Resume Summary for a LinkedIn
Summary
 The LinkedIn summary area was designed primarily to present a snapshot of
your brand and value proposition. However, many people mistake this area for
the resume summary of qualifications, and insert that same, long-winded
paragraph in this section.

 Presenting Data Inconsistent with your Resume
 There’s no way around it – employers will be trolling the Web for information
about you, even if you’ve already sent your resume to them to review. The
problem arises when your job history, education, or achievements appear
differently online than on paper

5 TOP LINKEDIN TIPS
1. Don’t get in Picture Trouble!
1. Many people choose not to use a picture on their
LinkedIn profiles. While some of you have your reasons,
it's a mistake for the typical user.

2. Write a Descriptive Professional Headline
1. When you edit your LinkedIn profile, you have
"professional headline" right beneath the name. The
common mistake here is to simply put your name and
title.

3. Properly Label Websites Displaying Your Work or
Blog
1. LinkedIn offers you the ability to list the websites where
your work might be displayed. This is a great option if
you keep a personal website with a resume or a blog.

TOP 5 TIPS CON’T
4. Consider a Vanity URL:
1. When you edit your LinkedIn profile, go to the "public
profile" section to create your LinkedIn URL of choice.

5. Finish with a Strong, SEO – Friendly Summary
1. The "summary" section of your LinkedIn profile could
be the biggest missed opportunity for the majority of
job seekers. While this section has a 2,000 character
limit, Alba suggests packing as much about you and
your abilities into it as possible
2. Remember that you're in a crowded field of applicants.
Put in short "problem, action and results" stories that
show how you contended with challenges that helped
your business succeed.
PC Business

WHAT MAKES BAD LINKEDIN PROFILE
1. An incomplete profile
2. No profile photo, or one that doesn't show
your face
3. No website, blog, or Twitter links
4. Profiles that are kept private or choose not
to outline the person's name
5. No Connections and Recommendations
6. Obvious lack of interactivity on LinkedIn
7. No LinkedIn groups or use of LinkedIn
Applications
8. No Contact Settings or Personal
Information

LINKS
 www.slideshare.com/slatemcc

 www.facebook.com/slatemcc

 www.twitter.com/slate_mcc

 SLATE’s LinkedIn Group Page
 http://linkd.in/napBtY

Questions?
Frank Alaniz
Missouri Workforce Regional Liaison
www.linkedin.com/in/frankalaniz

LinkedIn for NGCC Business Reps

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