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Using LinkedIn to Get Ahead
This document provides tips for maximizing your social media job search on LinkedIn. It discusses how LinkedIn differs from other social media platforms and is the preferred professional networking site. It provides guidance on creating a complete LinkedIn profile, building a strong professional network, using LinkedIn for job searching and recruitment, and tips for engaging with recruiters.
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Using LinkedIn to Get Ahead
- 1. Maximizing your social mediajob search By Yasheaka Oakley, YOakleyPR.com
- 2. About Yasheaka CheyneyUniversity, 2011 B.A. in Communication Arts Concentration in Public Relations Minor in Graphic Design Kent State University, 2014 M.A. in Journalism & Mass Communications Concentration in Public Relations
- 3.
- 4. “I like tosay that Twitter is like a bar, Facebook is your living room, and LinkedIn is the local chamber of commerce.” - BSStoltz
- 5. LinkedIn is the fastest growing social network for professionally- minded individuals
- 6. LinkedIn is NOT… Your Facebook “Living Room” 500 pictures of your girls getting ready for the club The Twitter “Bar” Aliases and Tweet your every thought Nicknames
- 7. LinkedIn can be one of the most valuable weapons in your job-search or networking arsenal
- 8. A First Impressionin 3 Points
- 9. Get Over thatHurdle Professional Representation Profile photo should be an official head shot or a “good” photo of you in business casual attire Leave the sunglasses, red cups, and cute poses in the “living room” i.e. Facebook
- 10. Get Over ThatHurdle No Aliases QueenBee OhSoBeautiful is not your name Customize your headline to grab attention i.e. “Student” or “Bachelor of Arts Candidate” at Cheyney University
- 11. A digital businesscard or resume that can help get your foot in the door to any Fortune 500 company
- 12. Why Do YouNeed It? Executives from every 2011 Fortune 500 company are members of LinkedIn LinkedIn’s corporate hiring solutions are used by 82 of the Fortune 100 companies
- 13. What You Needto Know 41 % of the class of 2011 41% used social 59% media in their job search Social Media Traditional
- 14. 1:5 Employers UseSocial 1 in every 5 companies that use social media for recruitment purposes say they use LinkedIn - Job Searching with Social Media for Dummies
- 15. Get Ahead Accountsthat are 100% complete are 40 times more likely to get found in a LinkedIn recruiter search Finishing your profile takes some time, but it is mandatory for success
- 16. LinkedIn Checklist 1. A Profile Photo 2. A Current Position 3. 2-3 Past Positions 4. Profile Summary 5. Education 6. Special Skills 7. A Professional Reference
- 17. “Focus on developinga quality network that can actually help you achieve your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn
- 18. Carefully Build YourNetwork What’s your purpose? Swiftly grow your network size Build a strong referral network Develop a BIG network, but sacrifice relationships
- 19. Grow Your Network Use your connections to get introduced to hiring managers and employees at your target company Engage with other LinkedIn users with similar interests in Group discussions Job Search shows any connections you have working at the company that posted the job
- 20. Step Your GameUp 95% of Human Resource Managers use LinkedIn during their recruitment process - Society for Human Resource Management People with more than 20 connections are 34 times more likely to be approached with a job opportunity than users with less than five connections
- 21. Link Your Profileto Build a Network Include your LinkedIn URL on your … Blog Website Industry Resume Email Signature Business Cards Social Networks
- 22. Skill Endorsements Doyou have any areas of expertise? Add up to 50 skills to your profile Users can now endorse your skills by giving you a +1
- 23. LinkedIn Recommendations Whoshould you ask? Former managers, intern supervisors Colleagues and professors Co-workers and fellow members of student organizations / fraternity / sorority Benefits of Recommendations Clearly displays your professional strengths and skills as they relate to each position Can replace physical “Letters of Reference”
- 24. Did You Know? LinkedIn App for You can join up Smartphones to 50 Groups Custom Profile University Link Alumni Only 11% of job Professional seekers include a Organizations social media link Industry on their resume Interest
- 25. LinkedIn Freebies LinkedInResume FREE ebook via Converter WindMill Networking Easily turn your LinkedIn profile 30 Minutes to into a paper Maximizing resume LinkedIn by Neal Schaffer http://bit.ly/P6Ut8n http://bit.ly/QHrwPv
- 26. Connect With MeNow LinkedIn: http://LinkedIn.com/in/YOakley Newsletter: http://eepurl.com/oD_-T Twitter: @YOakleyPR
Editor's Notes
- #2 Yasheaka Oakley, Cheyney University Alumna ’11. Summa cum Laude graduate with a Bachelor of Arts in Communication Arts with an emphasis in public relations and minor in graphic design. Keystone Honors scholar.
- #8 When you go to the bar, conversations are short and forgettable. Living room discussions may last longer but are still with friends. At the local chamber of commerce, you are surrounded by business professionals.
- #9 If you aim to work in a specific professional industry, then you should DEFINITELY be on LinkedIn.
- #10 Don’t bring Facebook and Twitter behavior to LinkedIn.
- #11 Almost everyone you meet at conferences or networking events are on LI, why aren’t you?
- #12 What grabs your attention first?
- #13 Protect your image by showing a professional
- #14 Allow your headline to speak for you.
- #15 Not just a business card, but having a complete profile can make creating resumes easier.
- #17 But less than 11% of job seekers include a social media link on their resumesThis means that you have the opportunity to get a head start on 89% of the competition just by creating a LinkedIn account and getting it to 100% completion.
- #22 I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
- #25 I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
- #27 Don’t ask EVERYONE for a recommendation.
- #28 Don’t ask EVERYONE for a recommendation.
- #29 Did you know?
- #30 Neal Schaffer is a social media strategist and the author of Maximizing LinkedIn for Sales and Social Media Marketing and is one of Forbes Magazine’s Top 30 Social Media Power Influencers.