Giving yourself the best chance of success 
March 2014
TWITTER I’m eating a #donut 
FACEBOOK I like donuts 
YOUTUBE Here’s a video of me eating a donut 
INSTAGRAM Here’s an great photo of my donut 
FOURSQUARE This is where I eat donuts 
PINTEREST Here’s a donut recipe 
SPOTIFY I’m listening to “Donuts” 
GOOGLE+ I’m a Google employee who eats donuts 
4
TWITTER I’m eating a #donut 
FACEBOOK I like donuts 
YOUTUBE Here’s a video of me eating a donut 
INSTAGRAM Here’s an great photo of my donut 
FOURSQUARE This is where I eat donuts 
PINTEREST Here’s a donut recipe 
SPOTIFY I’m listening to “Donuts” 
GOOGLE+ I’m a Google employee who eats donuts 
5 
LINKEDIN 
• My skills include donut eating 
• I’m qualified in donut making 
• I work in the donut industry 
• I’m interested in the future of donuts 
• I’m connected to donut experts 
• Here’s a video / photo / recipe for donuts
6
The #1 Activity on LinkedIn is… 
Viewing Profiles 
©2013 LinkedIn Corporation. All Rights Reserved.
What does yours say? 
©2013 LinkedIn Corporation. All Rights Reserved.
12 
How to be ready for that 
opportunity… 
Who you are Who you know What you know
Who you are 
Your Identity- not just what you 
say but also how you interact
Register: Registering for LinkedIn is fast and 
free!
Build your profile: Add a professional photo
Build your profile: Add a professional photo
Build your profile: Tell people what you’re 
passionate about
Build your profile: Tell people what you’re 
passionate about 
Business student ready to bring expertise, insight 
and passion to the finance world
Your Summary 
This is your Elevator Pitch. 
Express your aspirations…
Build your profile: Show off your experience 
and qualifications
Think Keywords 
21
Your Skills & Recommendations 
Add your skills and expertise – and get endorsed 
Add skills 
Get 
endorsed 
22 Collect valued recommendations
Go for 100%... 
Add relevant documentation… 
23 
Complete your Profile! 
100% complete profiles 
are 40x more likely to 
receive opportunities.
Manage your settings 
24
Who you know 
Your Network – not just for 
today but for the future
Develop your network: Connect with people 
you know 
Friend who goes to 
Illinois State 
Aunt who works 
for State Farm 
Tutor at University 
Summer job boss 
Peers from your 
organizations
Develop your network: Send personalised 
invitations giving context to your connection
So now you have an 
awesome profile… 
and 
a growing network…
What you know 
Use LinkedIn insights to your 
advantage
Employers 
on LinkedIn 
30
31
32
Follow Companies you are interested in working for 
Followers receive relevant updates, news, links – and jobs
Research companies 
Do you feel a connection? 
 Company mission, products and services 
 Company culture and employees’ skills 
 News about the company, industry and competitors 
 Information about the role – search for members already 
holding the role / similar roles 
 Information about the person interviewing you 
34
Employers proactively target the talent they 
need using LinkedIn Recruiter 
 They can search by anything: 
– University 
– Field of Study 
– Graduation Date 
– Keywords 
– Groups 
35
What about 
Jobs?
Jobs on LinkedIn 
Recommended job matches on your Home page 
37 
Your Profile is critical for quality 
matching – think Keywords.
Jobs: Get an 
inside edge 
70% of jobs come through 
networking, so see who you know
Jobs on LinkedIn 
Student Jobs Portal: linkedin.com/studentjobs 
39
Take a look at alumni from 
your university…
Follow your University Page 
41
42 
www.linkedin.com/alumni 
Studying Career Paths | Identifying Mentors | Identifying contacts 
Studying Career Paths | Identifying Mentors | Identifying Contacts
43 
www.linkedin.com/alumni 
Studying Career Paths | Identifying Mentors | Identifying contacts
44 
www.linkedin.com/alumni 
Studying Career Paths | Identifying Mentors | Identifying contacts
Find the right Group for you
Finding the Right Group 
On your 
homepage 
46 
Many employers 
have dedicated 
student groups 
created for fostering 
relationships with 
students they hope to 
hire soon.
Groups – get your settings right 
47 
• Size can be important – but is not always the best 
indicator of quality. 
• A healthy group has frequent discussion topics, but 
remains focused on topic. 
• A lot of spam or agency vacancy posts suggest the group 
is badly maintained.
The top 5 things you should now: 
1. Complete and enhance your personal profile 
2. Connect and grow your network… 
3. Join a relevant networking Group 
4. Follow companies you are interested in 
5. Be an active collaborator – share, update your 
status, discuss…GIVE to your network.
49 
Find out more: 
university.linkedin.com

LinkedIn for Students

  • 2.
    Giving yourself thebest chance of success March 2014
  • 4.
    TWITTER I’m eatinga #donut FACEBOOK I like donuts YOUTUBE Here’s a video of me eating a donut INSTAGRAM Here’s an great photo of my donut FOURSQUARE This is where I eat donuts PINTEREST Here’s a donut recipe SPOTIFY I’m listening to “Donuts” GOOGLE+ I’m a Google employee who eats donuts 4
  • 5.
    TWITTER I’m eatinga #donut FACEBOOK I like donuts YOUTUBE Here’s a video of me eating a donut INSTAGRAM Here’s an great photo of my donut FOURSQUARE This is where I eat donuts PINTEREST Here’s a donut recipe SPOTIFY I’m listening to “Donuts” GOOGLE+ I’m a Google employee who eats donuts 5 LINKEDIN • My skills include donut eating • I’m qualified in donut making • I work in the donut industry • I’m interested in the future of donuts • I’m connected to donut experts • Here’s a video / photo / recipe for donuts
  • 6.
  • 10.
    The #1 Activityon LinkedIn is… Viewing Profiles ©2013 LinkedIn Corporation. All Rights Reserved.
  • 11.
    What does yourssay? ©2013 LinkedIn Corporation. All Rights Reserved.
  • 12.
    12 How tobe ready for that opportunity… Who you are Who you know What you know
  • 13.
    Who you are Your Identity- not just what you say but also how you interact
  • 14.
    Register: Registering forLinkedIn is fast and free!
  • 15.
    Build your profile:Add a professional photo
  • 16.
    Build your profile:Add a professional photo
  • 17.
    Build your profile:Tell people what you’re passionate about
  • 18.
    Build your profile:Tell people what you’re passionate about Business student ready to bring expertise, insight and passion to the finance world
  • 19.
    Your Summary Thisis your Elevator Pitch. Express your aspirations…
  • 20.
    Build your profile:Show off your experience and qualifications
  • 21.
  • 22.
    Your Skills &Recommendations Add your skills and expertise – and get endorsed Add skills Get endorsed 22 Collect valued recommendations
  • 23.
    Go for 100%... Add relevant documentation… 23 Complete your Profile! 100% complete profiles are 40x more likely to receive opportunities.
  • 24.
  • 25.
    Who you know Your Network – not just for today but for the future
  • 26.
    Develop your network:Connect with people you know Friend who goes to Illinois State Aunt who works for State Farm Tutor at University Summer job boss Peers from your organizations
  • 27.
    Develop your network:Send personalised invitations giving context to your connection
  • 28.
    So now youhave an awesome profile… and a growing network…
  • 29.
    What you know Use LinkedIn insights to your advantage
  • 30.
  • 31.
  • 32.
  • 33.
    Follow Companies youare interested in working for Followers receive relevant updates, news, links – and jobs
  • 34.
    Research companies Doyou feel a connection?  Company mission, products and services  Company culture and employees’ skills  News about the company, industry and competitors  Information about the role – search for members already holding the role / similar roles  Information about the person interviewing you 34
  • 35.
    Employers proactively targetthe talent they need using LinkedIn Recruiter  They can search by anything: – University – Field of Study – Graduation Date – Keywords – Groups 35
  • 36.
  • 37.
    Jobs on LinkedIn Recommended job matches on your Home page 37 Your Profile is critical for quality matching – think Keywords.
  • 38.
    Jobs: Get an inside edge 70% of jobs come through networking, so see who you know
  • 39.
    Jobs on LinkedIn Student Jobs Portal: linkedin.com/studentjobs 39
  • 40.
    Take a lookat alumni from your university…
  • 41.
  • 42.
    42 www.linkedin.com/alumni StudyingCareer Paths | Identifying Mentors | Identifying contacts Studying Career Paths | Identifying Mentors | Identifying Contacts
  • 43.
    43 www.linkedin.com/alumni StudyingCareer Paths | Identifying Mentors | Identifying contacts
  • 44.
    44 www.linkedin.com/alumni StudyingCareer Paths | Identifying Mentors | Identifying contacts
  • 45.
    Find the rightGroup for you
  • 46.
    Finding the RightGroup On your homepage 46 Many employers have dedicated student groups created for fostering relationships with students they hope to hire soon.
  • 47.
    Groups – getyour settings right 47 • Size can be important – but is not always the best indicator of quality. • A healthy group has frequent discussion topics, but remains focused on topic. • A lot of spam or agency vacancy posts suggest the group is badly maintained.
  • 48.
    The top 5things you should now: 1. Complete and enhance your personal profile 2. Connect and grow your network… 3. Join a relevant networking Group 4. Follow companies you are interested in 5. Be an active collaborator – share, update your status, discuss…GIVE to your network.
  • 49.
    49 Find outmore: university.linkedin.com