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Getting started on LinkedIn - build a great profile
The document provides guidelines on using LinkedIn to enhance career prospects, emphasizing creating a strong profile with a professional photo, compelling headline, and engaging summary. It highlights the importance of showcasing work experience, education, and volunteering, as well as maintaining a 100% complete profile for greater visibility. Additionally, it encourages users to incorporate rich media and keywords to improve searchability and connect with potential employers.
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Getting started on LinkedIn - build a great profile
- 1. Charles Hardy Education Leader LinkedIn June2016 How to use to kick-start your career You’re Closer Than You Think
- 2. 2 The World’s LargestProfessional Network 433,000,000+ members https://press.linkedin.com/about-linkedin 12M+ Canada 128M+ USA 25M+ Brazil 7M+ Australia 138M+ EMEA 35M+ India 4M+ South Africa 5M+ Turkey 8M+ Italy 11M+ France 8M+ Spain 6M+ NL 20M+ UK 2M+ U.A.E 2M+ Sweden 8M+ Mexico 20M+ China 5M+ Russia 8M+ DACH
- 3. 3 Why use LinkedIn? Marketyourself 1 Research Careers, Employers & Jobs 2 Find and Connect with People 3 Give yourself the best chance of success
- 4. 4 Part 1 Making yourselflook great on LinkedIn
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- 7. First impressions The importanceof: • Your Photo • Your Headline • Your Summary Google yourself…
- 8. 1. Your Photo– make the right first impression
- 9. 9 Check out www.photofeeler.com 1.Your Photo – make the right first impression • Keep it simple • Headshot • Simple background • Match your target sector • Smile! more views with a profile photo than without 14x
- 10. 10 “Student” 2. Your Headline– make sure you stand out Boring!
- 11. 11 2. Your Headline– make sure you stand out Write an attention-grabbing headline • Say what it is you do now • Reference what you want to do next • Keep it concise • Get your Keywords in there
- 12. 12 2. Your Headline– make sure you stand out “Student studying Graphic Design; Graduate 2016; Interested in careers in Multimedia & User Experience Design”
- 13. 13 3. Your Summary– your pitch – highlights, interests and aspirations Draft a compelling summary This is your “Elevator Pitch” – lasts up to 1 minute max Focus on top career accomplishments and aspirations Include your keywords – not buzzwords
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- 15. More profile viewsthan those without experience 12x 15 4. Your Work Experience – showcase your achievements • Even if temporary or summer job, these add value to your profile • By adding employers, the logos are added to your profile, giving it a more official look • Use bullets and “power words” to highlight your main achievements, responsibilities, learning • Keep it concise
- 16. 16 5. Your Education– showcase your qualifications • Include both School / College and University (select from the dropdown list of universities) • Include full details about your qualifications – level, subject, dates, grades • By including your university you are also staying connected to the alumni network
- 17. 17 6. Add examplesof your work via links, photos, presentations, videos Give a dynamic, visually appealing representation of your professional story
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- 19. 19 7. Volunteering –a great way to showcase experience and values More profile views than those without 6x • Adding volunteering experience can be really valuable. • Many hiring managers view volunteer experience as equivalent to formal work experience. • And it helps as more companies look for “Cultural Fit” and how people’s values match their own.
- 20. 20 8. Your Skills– showcase your capabilities and get endorsed for them • Include general skills – e.g. Microsoft Excel • Include specialist skills e.g. JavaScript, Copy Writing • Skills are keywords – helping you appear higher up in Recruiter searches • Endorsements help you look better – and come up higher in search results
- 21. 21 Go for 100%profile completion - Add and maintain on a regular basis 100% complete profiles are 40x more likely to receive opportunities.
- 22. 22 You can alsodo all this on the LinkedIn app…
- 23. 23 You can alsodo all this on the LinkedIn app…
- 25. In summary: 1. Registerfor LinkedIn…it’s free! 2. Prep your Starter – a good Photo, tasty Headline, an appetising Summary / pitch 3. Dish up a hearty Main Course – sumptuous Work Experience, enticing Education, topped with delicious rich media 4. Serve a mouth-watering dessert – rich Volunteering, sweet Skills 5. And remember: service with a smile!
- 26. ©2015 LinkedIn Corporation.All Rights Reserved. Find out more: students.linkedin.com/uk
Editor's Notes
- #3 2 new members per second. Students / recent Graduates is the fastest growing demographic on LinkedIn.
- #6 https://youtu.be/Wom9RX6xxKg
- #8 First impressions used to be at interview – now they happen online. Have you checked your Digital Footprint? Who has Googled themselves recently? What did you find? Definitely recommend doing that – make sure you don’t have anything damaging, from photos to blogs. Social media is strongly optimised on search, so usually LinkedIn profiles come top when you search on a name. Then Twitter and Facebook.
- #9 The Wrong Photo!! This is how you want to be seen in a work / professional world. No alcohol, pets, cut-off party photos or wedding shots, no cartoons or holiday snaps. But you can still be friendly and approachable.
- #16 It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed. So even if it was a small low-paid temporary job, include it and add a couple of bullets about what you did / delivered / were responsible for, and who you worked with.
- #17 Always include your University information, so that you are connected to the university on LinkedIn and can use the information as well as receive university communications.
- #18 Bring your profile to life (beyond just a text document online) with rich media – you can attach images and videos, links to news stories and innovative presentations to your experience section. Maybe an overview of some research or your dissertation. A project you worked on. If you add a PDF or PPT, then make the front cover eye-catching – it will appear on your profile and makes YOU stand out from other profiles. These things can also go a long way to showing your Enthusiasm for the subject / career – that’s what Employers are really looking for.
- #20 Adding volunteering experience can be really valuable. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience. And it helps as more companies look for Cultural Fit and how people’s values match their own.
- #21 Add Skills – These act as “Super Powered Keywords”. The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements – whilst no-one will be hired on the back of these, they (a) help you come higher in search results (b) they demonstrate your collaboration and teamwork / networking
- #22 There are lots of sections you can complete – the more the better. It’s not all about work experience. Include your Languages, University teams or organisations, projects and certifications. Even your Interests can be useful – people make deeper connections with those people they see with shared interests. “Hey, he does Karate!”
- #25 Passion Interest Enthusiasm
- #26 So wrapping up –