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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
The document discusses the role of LinkedIn in connecting students, universities, and employers. It emphasizes how LinkedIn facilitates career opportunities by enabling students to prepare effectively and allowing employers to discover talent early. Additionally, it highlights the importance of building networks, showcasing alumni successes, and engaging with potential candidates through targeted strategies.
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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013
- 1. STUDENTS ON LINKEDIN WHAT THEYARE DOING & HOW TO ENGAGE THEM Christina Allen | Charles Hardy TALENT CONNECT, London October 2013
- 2. LinkedIn is indispensable to students,universities and employers Students connect for success at every educational and professional milestone Students discover and prepare for opportunities more intelligently and effectively LinkedIn is the best place for employers and universities to discover and nurture student talent
- 4. What can LinkedInoffer?
- 5. Unique Career outcomesof education worldwide Industry Dates Title & Function Field of Study School Degree Skills Dates School Company Title & Function Company Industry Plus… Current profile & contact information for our members Active and engaged members - for the long-term LinkedIn Confidential ©2012 All Rights Reserved HIGHER EDUCATION INITIATIVE
- 6. Who needs it?What for? universities Career Attract Students Showcase strengths and careers of alumni employers Find Talent Attract, target and hire the best new talent – early! Students Find opportunities. Best fit for me. Alumni Relations Engage alumni for gifts, relations Career Centers Prepare students for successful careers Community Informed decisions to help me succeed. Identity Insights Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact Alumni Increase lifetime value of their educations Parents Find the right fit – and outcomes – for their children HIGHER EDUCATION INITIATIVE
- 7. Help students atevery milestone COLLEGE YEARS Choosing College Academic Planning Internships Choosing a Major Choosing a Direction What colleges send students to the top medical schools? What are my career options if I choose this major? Graduate School? Finding 1st Job Success at 1st Job Alumni Network I didn’t know a sophomores could get internships at SpaceX! Getting There Who can give me the scoop on this school? Am I keeping up with students in my major? Who has internships for people like me? How do I keep in touch with the great people I met along the way? What companies hire the most marketing graduates? HIGHER EDUCATION INITIATIVE
- 9. University pages August 2013 1500+worldwide in 8 weeks
- 10. University Pages BuildBrand Deeper Insights Foster Communities
- 12.
- 13.
- 14. How is Sebastianlucky?
- 15. The Club Private School Sebastian’sNetwork InternshipS University Family
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- 18. How Can JoeCreate His Own Luck?
- 19. His university alumniis huge
- 20. He wants tostay in the UK
- 21. Who studied whathe studied?
- 22. Or is wherehe wants to go?
- 23. Explore paths, buildrelationships
- 24. See companies thathired alumni
- 25. Company Pages Career Pages Researchemployers & careers
- 26. Search & applyfor jobs
- 27. See Skills he’llneed
- 28.
- 29. Learn from thebest
- 30. Joseph Gala LinkedIn OPENLINK: YOUHAVE A NEW MESSAGE From: Christine Lee Date: July 10, 2013 Subject: Internship with Hilton Hotels Hi Joe, I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. Christine Lee Director of Talent Hilton Hotels Be found for opportunities
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- 33. How can Joehelp You get lucky?
- 34. Build your brand:Company Pages
- 35. Engage the rightstudents: Jobs Job listings are your brand Recommended jobs (JYMBII), (automatching) & active searches Job search & apply on mobile Post student jobs for free
- 36. Build your brand:Groups Students join company, industry and skill-specific groups – and are highly engaged
- 37. Engage the rightstudents: Targets Promote news, jobs & events to your target student audiences Targeted Ads Sponsored Content
- 38. Engage the rightstudents: Targets Promote news, jobs & events to your target student audiences Targeted InMail BY: • School (23k worldwide) • Degree • Field of Study • Dates
- 39. Better events: CheckIn Collecting details and paper resumes is cumbersome Increasing competition results in lost leads Poor visibility into event and pipeline activity (RI) Simple. Mobile. Data-Driven.
- 40. Engage the rightstudents: Recruiter & talent pipeline Manage applicants: Focus on applicants you want Source students from 23k schools worldwide Candidate insights for long-term relationships Dynamic data
- 41.
- 42. Go wide & long opena world of possibilities
- 43. TODAY = afew Universities…
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- 48. Today: YOUR BRANDIS YOUR SWAG
- 49. TOMORROW REACH STUDENTS EARLYAND OFTEN
- 51. Crush Process freedom tocreate, engage
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- 54. Building Brand Community Content Early & often Insight-driven recruiting Pre-sourcing the students you want Candidate management & insights Events & process Paperless Competitive advantage
- 55.
- 56. THEN TURN INSIGHTS INTOACTION
- 58.