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What's New in Student Recruiting?
LinkedIn has identified students and recent graduates as its fastest-growing member segment, with significant engagement from UK students who actively seek career opportunities. Analysis shows that these students prioritize job features like work-life balance and strong career paths differently than professionals. The document highlights strategies for effectively targeting and engaging this audience through platforms like LinkedIn, including utilizing targeted content and job postings.
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What's New in Student Recruiting?
- 1. What's New inStudent Recruiting? Lauren Fogarty Global Solutions Lead
- 2. 13% of LinkedInmembers are students & recent graduates…. LinkedIn Confidential ©2013 All Rights Reserved
- 3. …and this isour fastest growing segment LinkedIn Confidential ©2013 All Rights Reserved
- 4. …spread around theglobe Americas 49% EMEA 30% APAC 21% LinkedIn Confidential ©2013 All Rights Reserved
- 5. University Pages LinkedIn Confidential©2013 All Rights Reserved
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- 12. Who are thesestudent members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
- 13. Who are thesestudent members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
- 14. Where can youengage UK students on LinkedIn? Connect & Communicate 48% Network with others Research People & Companies 64% Learn about what others are doing Professional Insights 65% consume content or contribute to discussions Seek Career Opportunities 15% Actively research job opportunities LinkedIn Confidential ©2013 All Rights Reserved
- 15. Connect & Communicate Students areactively building a network….. In June 2014, students in the UK added 10% more connections to their network than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 16. Research People & Companies Studentsare researching the network and updating their profiles….. In June 2014, students in the UK updated their LinkedIn profile 1.5x more than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 17. Seek Career Opportunities UK studentsare actively looking for career opportunities….. UK students are 1.5x more likely to view at least one job per month than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 18. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance Aplace I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security Students in the UK are looking for jobs with balance Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30 What are UK LinkedIn student members looking for in a job?
- 19. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance Aplace I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security UK Students UK Professionals UK students have different priorities to professionals… What are UK LinkedIn student members looking for in a job? Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
- 20. Isabella establishes herprofessional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 20
- 21. The student jobsportal makes it simple for grads to discover jobs Student Jobs Portal
- 22. Isabella Engineering BEng, 2014 Mechanical Engineer NationalGrid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 Jobs automatically circulate – auto-matching & active searches
- 23. View Jobs on Mobile Applyto Jobs on Mobile Promote Student & Grad Jobs at Scale Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
- 24. LinkedIn Confidential ©2013All Rights Reserved 24 Display specific content targeted at students
- 25. Start a conversationwith your Student & Grad audience in Groups
- 26. Net-a-Porter “CheckIn made uslook slicker and matched our image as a technology driven business. Post-event we can now pro- actively connect through LinkedIn with the most promising graduates.” Lucy Birchenough, Recruitment Manager Net-a-Porter Group
- 27. Source ahead oftime like Trip Advisor
- 28. Start a newFollowing
- 29. Raise Awareness ofyour graduate program with media Targeted Ads Management Consultancy Client X Goal: Raise Awareness of Graduate Programme to compete with “Big Four” Solution: “Campus Drive” media campaign Results: 575 quality candidates pipelined Targeted InMails
- 30. Invite students toapply to your graduate programme Targeted InMails FMCG Client X Goal: Quality over quantity. Pre- select their ideal graduate candidates Solution: “Campus Drive” media campaign Results: 650 qualified candidates registered for graduate program online workshop
- 31. Start Today! 1. Studentsare 1.5x likely to view a job on LinkedIn than a professional so Post your Grad Jobs for FREE 2. 64% of Students members research people & companies Make sure you are displaying relevant student content 3. Request insights from your LinkedIn rep to identify ‘sweet spots.’ Target this audience with high yield marketing