Why LinkedIn Feels Like Facebook in 2017

Why LinkedIn Feels Like Facebook in 2017

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  Polls, reactions, videoauto-play, trending topics Comment threads resemble Facebook argument chains Increased resharing instead of original insights ADVERTISING & GROWTH PRESSURES CONTENT SHIFT: FROM PROFESSIONAL ALGORITHM FAVORING VIRALITY Users interact like a social network, not a job platform Emotional storytelling beats industry knowledge Posts about pets, life milestones, and opinions go viral COMMUNITY ENGAGEMENT OVER PROFESSIONALISM LinkedIn boosts engagement-friendly posts to keep users scrolling Similar to Facebook’s mid-2010s engagement strategy More ads, sponsored creators, and algorithmic content Why LinkedIn Feels Like Facebook in 2017 More personal stories, life updates, and emotional posts Viral “inspirational” content similar to Facebook 2017 Engagement favors relatability over expertise The feed boosts posts with high reactions early Short-form opinions outperform long-form professional insights Engagement bait (“Agree?” “Thoughts?”) is increasingly common RISE OF MEMES + CASUAL MEDIA Motivational quotes, memes, and humorous corporate jokes Graphic templates formatted like Facebook-era viral images “Relatable workplace struggles” dominate feeds INFLUENCER CULTURE IS TAKING OVER Growth of corporate influencers similar to 2017 Facebook creators Thought-leaders posting daily for reach, not depth Personal branding > professional resumes SOCIAL FEATURES MIRRORING FACEBOOK