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Final Linkedin presentation Cherie Dargan, CWW 2013
The document discusses tips for using LinkedIn more effectively. It provides infographics about how LinkedIn compares to other social media sites in terms of users and time spent. Tips include completing your profile, joining groups, connecting with others, and getting endorsements. The document also addresses common excuses for not using LinkedIn and provides steps users can take to engage more with the professional social media platform.
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Final Linkedin presentation Cherie Dargan, CWW 2013
- 1. Linked with LinkedIn Tips forusing it More Effectively Cherie Dargan, CWW 2013
- 2. Overview-- We will Lookat a series of infographics to discuss the value of using LinkedIn, compare it to other popular social media sites, and then give some tips for using it more effectively. Discover how people use the site beyond looking for jobs, and how to use it to connect with others who share your interests.
- 3. First, where doesLinkedIn fit? I found a great infographic that uses cats to explain each one of the major social media websites http://visual.ly/social-media-explained-cute-cats Social Media Explained by cute cats Added by Matt Siltala
- 4. How Linkedin Fitsinto Social Media
- 5. How does useof LinkedIn compare? The next infographic shows the top five social media sites: ● Facebook is still the leader, with 901 million users ● Twitter is second, with 555 million users ● Google+ is third, with 170 million users--although might find that controversial ● LinkedIn is fourth, with 150 million users. ● Pinterest is fifth; however, it only launched in 2010 and already has 11.7 million users As it turns out, however, I later found the original source and found that I had only seen the top portion of the infographic. Source: http://www.go-gulf.com/blog/social-networking-user/
- 6. The Top FiveSocial Media Sites
- 8. More takeaways fromTop 5 infographic Notice the details on Monthly visits: LinkedIn is 4th down, with 85.7 million users a month. However, check out the time spent: Facebook and Pinterest are tied, at 405 minutes, while Twitter has 89, LinkedIn just 21 and Google+ only 3 minutes. Gender breakdown is also interesting: women outnumber men on three (Facebook--60% women to 40% men, Twitter--57% women to 43% men, & Pinterest--68.2% women to 31.8% men) In contrast, Google+ users are 63% men to 37% women and LinkedIn users are 55% men to 45% women. If you are targeting females & are NOT on Pinterest, you're missing out!
- 9. Linked in --the first Ten years The next infographic reminds us that LinkedIn has been around for a decade, growing from 4,500 users in 2003 to over 225 million in 2013. Only one third of those users live in the U.S. Users can be described as affluent, educated, and influential. Half of Fortune 500 companies have a company page. http://marketingland.com/infographic-10-years-of-linkedin- 42816 10 Years of Linkedin
- 11. Profile of LinkedInusers Pinterest is a site not to be taken for granted! Highly visual, and easily searched, it has become a key resource for many of us. My Education students used it to find lesson plans, activities, and worksheets: it is a great place to find recipes, decorating ideas, parenting tips, and much more! I found this infographic on Pinterest, profiling users of LinkedIn. http://pinterest.com/pin/10344274115499343/ Profile of LinkedIn users. Remember, in the terminology of Pinterest, a pin is like a tweet or post.
- 13. Key takeaways aboutusers ● Over 90% use the free version: only 8.4% pay ● Only 50% of the profiles posted are complete ● The majority of users belong to 10 groups or more ● Almost half spend 0-2 hours a week on the site: 26% spend 3-4 hours, 12% spend 5-6 hours, 3.7% spend 7-8 hours, and 10% spend 8 hours a week ● (Where do you fit?)
- 14. Reasons for usingthe site ● 76% say it helped them research people & companies ● 38% say it helped find jobs ● 68% say it helped them reconnect with people from previous jobs ● 44% say it helped increase networking ● 27% say it generated business opportunities ● 49% say it helped build relationships with people who may influence customers ● 37% say it increased branding or marketing presence Based on a survey of LinkedIn users, 2012
- 15. Strange jobs postedon Linked in! http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job- opportunities-on-linkedin-infographic/ Out of the ordinary--a look at some jobs posted on LinkedIn. The site points out that there are more than 220,000 jobs posted on the site, as well as more than 8,000 internships. Some of the jobs included one for a rather remote location in Antarctica. There was also an interesting tidbit about the word ninja popping back up in job ads.
- 17. Job Recruiting andLinkedIn http://www.pcmag.com/article2/0,2817,2418403,00.asp Infographic: LinkedIn Transforms Job Recruiting Reminder:only half of users have a complete profile and most spent 0 to 2 hours a week on the site. ● However, 77% of jobs are posted on the site and about half of recruiters only post on LinkedIn and not another social media site. ● 73% of recruiters have filled a job using social media. ● 89% have used LinkedIn to fill a job. ● 97% of Human Resource professionals use it.
- 19. So why aren'tmore of us using LinkedIn--or hardly using it? Common Excuses The site seems complicated. It takes so much time to do the profile. I can't keep up with all of the email from the site. I'm busy. I'm already employed. I don't need all of this extra work-- it's like doing homework. I don't have a lot of experience. What's your reason?
- 20. My Confession I wasan early adopter--then my college changed our email addresses, and I could not access the first account! I set up a second account but found myself too busy with teaching and serving on committees to do too much with it. I called Tech Support to see if I could combine the accounts, but that wasn't possible. I felt that all of my previous work was wasted. I also felt a little overwhelmed by all of the email I started getting. It reminded me of when we all used to get a ton of email from Facebook, when anything happened.
- 21. What steps canwe take to use LinkedIn more effectively? http://www.digitalinformationworld.com/2013/05/how-to- use-linkedin-for-business.html This infographic is based on a blog posting, and does a nice job of explaining how to create a more effective presence on LinkedIn. Several sources have reminded us that almost half of those on LinkedIn do not have a complete profile, which signals a less than engaged person. If someone is looking for a consultant, trainer or writer for a special project, they cannot evaluate your skills if you haven't taken the time to finish your profile!
- 23. Takeaway--List of Stepsto Start using LinkedIn ● Update your profile picture ● Tell people who you are in a few words (for example: I'm a teacher fascinated by using technology to teach, write, and communicate. I'm a writer, blogger, and social media enthusiast). ● Fill out the work experience section, adding details ● Join groups -- share your knowledge ● Create a group ● Send invites ● Get and Give endorsements
- 24. The Ecosystem ofLinkedIn http://visual.ly/ecosystem-linkedin This infographic focuses on the ecosystem of LinkedIn, showing how the various features connect, and work together. ● It reminds us that your profile is not a static document--unlike the traditional resume. Use your profile to showcase your activities, interests and clubs. ● Connections gives you more access to the profiles of others. You can join up to 50 groups ● Companies can showcase what they have to offer customers--and prospective employees--on company pages. They can also add Career pages to advertise job openings. ● Recommendations carry more weight; they are comments you make about another person. Endorsements are done by clicking to agree that a person has specific skills, so does not take much effort.
- 26. My corrective actions Ibeefed up my profile! I added more jobs, and also more details to my current job. I added my first project (webmaster for the Suckow website), including people who helped me. I requested joining several groups. I updated my photo. Now--profile strength--all star!
- 27. Notice the socialmedia tie in--can post on Twitter from LinkedIn
- 28. I added aquick description to my background
- 29. Be sure toadd projects--and recognize others
- 30. I added detailsfrom my Vita (copy and paste)
- 31. What is next? Iam going to make an effort over the summer to spend more time on the site: I still have jobs to add, projects, and may upload a few files. In this way, LinkedIn becomes a virtual portfolio. What are you going to do with your LinkedIn profile, if you have one? If you don't, are you more motivated to open an account.
- 32. For more information Checkout this infographic http://www.slideshare.net/jennifermcclure/your-guide-to- getting-the-most-out-of-linkedin-may-2013 You can click on the list of resources listed at the end http://help.linkedin.com/app/home/ Help Center
- 34. Sources http://visual.ly/social-media-explained-cute-cats Social Media Explainedby cute cats Source: http://www.go-gulf.com/blog/social-networking-user/ Top Five Social Media Sites http://marketingland.com/infographic-10-years-of-linkedin-42816 10 Years of Linkedin http://pinterest.com/pin/10344274115499343/ Profile of LinkedIn users http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job- opportunities-on-linkedin-infographic/ Out of the ordinary--a look at some jobs posted on LinkedIn.
- 35. Sources, cont. http://www.pcmag.com/article2/0,2817,2418403,00.asp Infographic:LinkedIn Transforms Job Recruiting http://www.digitalinformationworld.com/2013/05/how-to-use-linkedin-for- business.html How to use LinkedIn for business http://visual.ly/ecosystem-linkedin The ecosystem of LinkedIn. For More Information http://www.slideshare.net/jennifermcclure/your-guide-to-getting-the-most-out-of- linkedin-may-2013 You can click on the list of resources listed at the end to see each one. http://help.linkedin.com/app/home/ Help Center