iPad Display Advertising Product Sheet

iPad Display Advertising Product Sheet

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  Marketing Solutions Copyright ©2013 Linkedlin Corporation. Linkedln, the Linkedln Logo, And InMail are Registered trademarking of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. Advertising on iPad maximises engagement amongst our network’s most senior, affluent and connected members. And it does so through a device that commands attention long after their laptops have been closed and their desks left for the day. The iPad is a channel for affluent, senior decision-makers, with 53% of users occupying manager level roles or above, and 34% in director-level positions. Ipad Users are also among the most connected and therefore the most influential members on the LinkedIn network, with twice as many connections as the average user. Reaching this valuable yet time-poor audience through their iPads wins any campaign a valuable share of their most productive thinking time, outside the confines of the traditional working day. Tablet usage spikes at home in the evening, as other demands on time fade away, and this translates into deeper engagement with valued content – and greatly enhanced response rates. iPad users are 65% more likely to follow companies on LinkedIn. And LinkedIn iPad ads generate four times the engagement of the equivalent conventional display formats. For more information, contact your LinkedIn Account Representative or visit emea.marketing.linkedin.com to learn more about our marketing solutions. iPad Display Advertising Reach LinkedIn’s most influential members at their most engaged LinkedIn iPad ads at a glance: • 300x250 display ads available • Use the full range of LinkedIn targeting options • Provides extended coverage across all times of day for LinkedIn’s most valuable members • 34% of audience director-level and above, 53% manager level and above • Audience members have double the connections of the average member • LinkedIn iPad display ads deliver 4x the engagement rates of conventional display