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The Student's Guide to LinkedIn
The document is a guide for students on how to effectively use LinkedIn to launch their careers after college. It emphasizes the importance of building a professional profile, showcasing education and experiences, and leveraging connections and referrals to find job opportunities. Key sections include optimizing profile elements like photos, experiences, and skills, as well as strategies for getting noticed by recruiters.
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The Student's Guide to LinkedIn
- 1. The Student’s Guideto LinkedIn
- 2. Leaving college canbe hard
- 3. Luckily there’s aplace to jumpstart your career Other social networks are for your personal life LinkedIn is for your professional life
- 4. Donuts on othersocial media I like donuts Watch me eat a donut Here’s a cool photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want a donut?
- 5. Donuts on LinkedIn Hereare 3 recommendations from former donut colleagues. My top skills are donut production and sales. I have three years experience making donuts. I’m looking for a job at a donut company. I hope to operate a donut franchise one day. 1 2 3 4 5
- 6. You can launchyour career using LinkedIn Get hiredBuild your brand
- 7. Build your professionalbrand Get noticed by your future boss and recruiters
- 8. Company recruiters useLinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
- 9. Here’s how youcan get recruiters’ attention 1. Education 2. Photo 3. Experience 4. Volunteer experience 5. Skills of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 5 must-have profile sections
- 10. 1 Education: the foundationof your career 10X Members who list a school get 10X more views on average ✓ Add your school, major and degree ✓ Include clubs you lead and honors you’ve earned
- 11. 2 Photo: where youmake your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
- 12. 3 Experience: show whatyou’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters List internships, summer jobs, and part-time jobs Bonus: describe what you accomplished
- 13. 41% 4 Volunteer Experience: itcounts so include it of hiring managers consider volunteer experience equally as valuable as paid work experience
- 14. 5 Skills: raise yourranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Speak Mandarin? ✓ Know JAVA programming? Add top skills you’ve learned in or outside of school
- 15. Get hired Explore careers& contact people who can help you land that job
- 16. Your to-do listis overwhelming ✓ Get good grades ✓ Join clubs ✓ Have fun ✓ Sleep ✓ Choose a career ✓ Research companies ✓ Contact people who can help ✓ Search for jobs Knowing where to start is half the battle
- 17. Start by mappingyour future with the Alumni Tool Find alums who work in jobs, companies, and cities that interest you
- 18. Getting a referralis still the best way to find a job of jobs get filled through employee referrals85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
- 19. Start with friends,family, classmates, mentors, teachers and professors Personalize your invitation so people remember who you are Connect with the people you know
- 20. Why? ✓ They workin the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections and alumni for help
- 21. Learn what’s outthere by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture A foot in the door
- 22. Set up jobalerts to stay in the know Be the first to hear about new jobs that match what you want
- 23. Follow Companies Be inthe know on employers you want to work for Follow Influencers Learn from leaders you admire and the big guns in industries you’re interested in Follow Industries Become an expert by staying on top of trends and news Get the inside scoop to prepare for interviews
- 24. ©2017 LinkedIn Corporation.All Rights Reserved.
- 25. Manage your publicprofile Update your privacy settings Create your profile in another language Try a Job Seeker Premium subscription Help Center Questions? Check out LinkedIn’s Help Center