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LinkedIn 101 For College Students_November 2017
The document provides a guide for college students on utilizing LinkedIn for personal branding and career advancement. It emphasizes the importance of building a comprehensive profile that showcases skills, experiences, and accomplishments, as well as leveraging groups and content creation for networking and job opportunities. Practical tips like asking for recommendations and using the platform for continuous learning are also highlighted.
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LinkedIn 101 For College Students_November 2017
- 1. LinkedIn 101 For College Students AnEasy Guide To Personal Branding
- 2. Kenny Soto Former PresidentOf USG, 2015 - 2016 Digital Marketer www.KennySoto.com
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- 4. We have anadvantage: we do this everyday...
- 5. The story ofhow I got my dream job using personal branding on LinkedIn... Link To Full Article
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- 8. Your Competition Is Using It Everymonth, more and more job candidates are using LinkedIn to research potential employers, network with current employees, and apply to new companies. Source Link
- 9. It’s easy toget started, this isn’t a science. You don’t need to understand metrics... LinkedIn is the best platform for college students, during their collegiate career and after graduation.
- 10. Breaking It Down LinkedInIs Easy To Use Once You Learn About The Fundamental Tools Available Profile Platform Search Groups Direct Messages Content ● Articles ● Text Posts ● Video ● Images ● Live Streams Job Search
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- 12. Your profile isthe “billboard” that recruiters use to evaluate who you are.
- 13. Your Profile Tells AStory Your Resume Can’t Julia Valerio Describe yourself and highlight why the recruiter should care. You have more room to do this on a daily basis. You aren’t limited to just what’s on your resume. Team Manager
- 14. Your Profile Is EasyTo Build Summary Section Content (Articles) Work Experience Education Skills Recommendations Accomplishments Interests ● Companies/Publications ● Influencers ● Groups
- 15. Your summary hasto answer: Who is this person? How do I contact them?
- 16. Writing articles isthe best way to build content on the platform and it helps grow your profile overtime
- 17. Having articles showcasingwhat you know and what you’re learning about shows authority (other candidates won’t do this)
- 18. When filling outyour experience section highlight your accomplishments first, then your general tasks
- 19. BONUS: Technical certificationsin your field should be added as well. At the bare minimum, you can take online courses related to necessary skills used in your job, through LinkedIn
- 20. Skills are mainlyused for optimizing your profile ranking in the SEARCH BAR when recruiters search for candidates by skills/keywords
- 21. Don’t forget toadd your languages and education (college or above)
- 22. Recommendations help highlightyour skills by using past co workers. They are “mini letters of recommendation”
- 23. Hack: the bestway to get recommendations is to give them first, then ask!!!
- 24. The last sectionof your profile is your groups and interests. We’ll get into more detail later
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- 26. LinkedIn is alsoa research platform (remember, you can learn anything you want on it)
- 27. Search link ondesktop: https://www.linkedin.com/search/results/index/
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- 29. Groups allow youto network with and learn from industry professionals all over the world
- 30. Before posting orcommenting in any group: 1. Read the group rules 2. Scroll through the feed to see what’s being shared
- 31. At the bottomof people’s profiles, you can see which groups they are in the “Interests” section (very bottom of the profile)
- 32. Groups are important because... They allowyou to network with people in your field that you don’t know! You can share content with industry professionals and learn from the content that they share! Job opportunities are posted in groups!
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- 34. It goes downin the DMs...When messaging people, always ask for info, not to get a job A good resource for getting started with messaging other professionals: Article on “Interviewing For Information”
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- 36. Content Is Easy ToMake Start with the essay assignments that you get from your classes. If they aren’t relevant to your field, assign yourself your own “work essays.” 450-750 Words 4-5 Paragraphs What do you know? What are you learning? Documenting your journey *If you want to spice things up, LinkedIn now supports videos and live streams!!!
- 37. HOW TO START| A Gary Vaynerchuk Original
- 39. Your articles needimages, use Unsplash.com for free stock photos
- 40. The best wayto edit: 1. Have a friend proofread it for you 2. Read it out loud
- 41. A resource Iwrote that breaks down the process in more detail (for essays): Article Link Here
- 42. GROUPS: A GREAT PLACETO SHARE YOUR CONTENT
- 43. Aside from justpublishing content on your profile, you can also share the links to original content and content you’re learning from in your groups to start conversations
- 44. Create an editorialcalendar to repost your articles on a weekly basis. You can leverage them way past the first time they are published. Free Social Media Scheduling Tools
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- 46. The most importantlink to visit before applying to any job: www.linkedin.com/jobs/career-interests/
- 47. USE IT DAILYFOR AT LEAST 15 MINUTES
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- 49. Kenny Soto Former PresidentOf USG, 2015 - 2016 Digital Marketer www.KennySoto.com
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