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How To Get More Traffic Through Facebook
This document provides tips for getting more traffic to your Facebook page. It discusses setting up your page properly with things like your username, about section, and location. It also covers using your ad account tools to target specific audiences and leverage features like audience insights. Finally, it gives ideas for content like questions, videos, and live videos that can engage your followers. The overall goal is to help businesses understand how to best utilize their Facebook page and advertising tools to drive traffic.
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How To Get More Traffic Through Facebook
- 1. How To GetMore Traffic Through Facebook
- 2. MAURICE BRETZFIELD SCORE CertifiedBusiness Mentor bretzfield@scorenyc.org www.linkedin.com/in/bretzfield KENNY SOTO SCORE NYC Resource Volunteer soto@scorenyc.org www.linkedin.com/in/kennysoto Who We Are
- 3. About ● Not forprofit 501(c)(3) Volunteer Organization ● Resource partner of the U.S. Small Business Administration (SBA) ● Over 340 Chapters and 11,000 Volunteer Mentors Nationwide ● 70+ Mentors in NYC ● FREE and Confidential Business Counseling available to anyone. SCORE NYC 26 Federal Plaza, Room 3100 New York City , NY 10278 (212) 254-4507 ask@scorenyc.org
- 4. What You’ll Learn 1.Facebook Page Fundamentals 1. Using Your Ad Account Tools 1. Ideas For Content
- 5. 1.86 Billion The #of monthly active users on Facebook as of February 1st, 2017 - VentureBeat
- 6. 1.23 Billion The #of active users logging into on Facebook daily - SocialMediaToday
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- 9. Organic Content Boosted Posts PaidAds 3 Ways To Get Traffic From Facebook
- 10. 1. Facebook Page Fundamentals Let’s startwith making sure you’re using your page to its fullest capabilities!
- 11. For Desktop: www.Business.Facebook.com ForMobile: Facebook Pages Manager in Your App Store Setting up your business page
- 12. How to createyour page www.business.facebook.com
- 13. 1 2 3 How tocreate your page
- 15. The most importantfields to fill out when starting: ○ Unique Username/URL ○ About section ○ Contact information ○ Location(s) Setting up your page
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- 19. Leverage Your MessagingSettings
- 20. Designing your page Profilephoto image dimensions: 180 x 180 Cover photo image dimensions: 851 × 315 Don’t forget to add a Call-To-Action
- 21. Designing your page Addyour other social channels to your apps section
- 22. 2. Using Your Ad AccountTools Facebook provides a suite of tools you can use to plan your campaigns.
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- 24. Before Starting -Create Personas What websites will this customer frequently visit? What blogs do they read? What are likely search terms they will use? What sort of content appeals to them the most? Buyer Personas
- 25. Using Your Tools- Detailed Targeting Below are just a few of the many targeting options you can leverage to send your content to Facebook users: - Education: field of study, school, the exact time period they were in college & level of education - Financial: income & net worth - Generation: Baby Boomers, Generation X, & Millennials - Home: Home ownership, household composition, property size, and more. - Relationship status - Work: job function, industry, & name of employer - Offline buying behavior - Interests: other Facebook pages
- 26. Using Your Tools- Audience Insights
- 27. Using Your Tools- Audience Insights
- 28. Using Your Tools Youshould install a Facebook tracking pixel to retarget website visitors.
- 29. Using Your Tools- Ads Manager
- 30. Using Your Tools- Ads Manager Impressions Clicks & Engagement Conversions
- 31. Using Your Tools- Ads Manager
- 32. Using Your Tools- Ads Manager
- 33. Using Your Tools- Ads Manager News Feed Ad Right Column Ad
- 34. Using Your Tools- Ads Manager Instant Article Ad In Steam Video Ad
- 35. Using Your Tools- Ads Manager
- 36. Using Your Tools- Ads Manager
- 37. Using Your Tools- Ads Manager
- 38. 3. Ideas For Content What’sworth posting?
- 39. Content You ShouldDistribute ○Questions/Polls ○Blog articles ○Images ○Videos ○Live Videos
- 40. There is noperfect time to post organically anymore. Everyone is competing for space in the news feed. - Buffer Article
- 41. Pro Tip! Tell yourfollowers to turn on the “See First” option for your page. Every time they see their feed, you come up on top!
- 42. Ask your audience whatcontent do they want from you on a regular basis!
- 45. Video Tutorial ToInstall For Wordpress Sites - Click Here Instant articles load faster on the mobile app than web pages and blog posts.
- 48. WANT BIG IMPACT? Start engagingyour users by using Live Video
- 49. Desktop Webcams Startingat $20
- 51. Live Video ContentIdeas Behind the scenes of your physical store. Giving an exclusive inside look to your operations. Customer interviews/spotlights. Telling the customer’s story. Live question & answer on news about your business and where it’s headed. Or, questions you have for your audience.
- 52. 3%-10% Unboosted posts areseen by a small % of your followers.
- 53. Invest In ThePosts With The Most Organic Engagement
- 54. The Boosted PostMenu
- 55. THANKS! Any questions? You canfind me at: soto@scorenyc.org KennySoto.com
Editor's Notes
- #15 Give examples of each one 1. 2. 3. 4. 5. 6.
- #20 More and more users are using facebook as a customer service tool. They aren’t going to call your phone number or email you all the time. Mention Twitter. Response time= ASAP - Max 24 hours
- #29 Give them the story of retargeting and then talk about pixel.
- #31 3 ways of buying the ads
- #36 Similar to Google Ad Sense
- #41 Do you ever wonder why you are seeing what you’re seeing on Facebook? Based on individual user activity Spend time on this slide! THIS IS THE MIND OF FB - Best user and advertiser experience.
- #44 President of FB Europe made the prediction that by 2020 FB will be virtually video.
- #54 Tell them the story of how I’ve been getting website traffic!