APA CommNet Digital Webinar Series: Part 1 - Personal Benefits of LinkedIn

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LinkedIn 101: The Basics
Andrea Carlos
LinkedIn

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Join Our Upcoming Webinars
Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit
• Company pages, followers, status updates
Wed, 12/14: Part III - Advanced Use of LinkedIn
• Nonprofit branding, recruitment of volunteers/board members/employees,
building fundraising relationships

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Agenda
1. What is LinkedIn?
2. Building a Great Profile
3. Growing Your Connections
4. Exploring Career Paths

LinkedIn is the world’s largest
professional social network
LinkedIn is a social media platform for your professional self
Members across the globe

Our vision: create economic
opportunity for every member of
the global workforce
A set of circumstances that makes it possible to do something
A chance for employment or promotion
op·por·tu·ni·ty
noun

205 Countries
9 Million+Nonprofit Professionals
212,000+Nonprofit Organizations
23M following nonprofits!
Nonprofits on LinkedIn

LinkedIn is the place to show
off your professional side
What makes LinkedIn different?
Other social networks focus
on your personal life

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I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
Here’s a donut recipe
I’m listening to “Donuts”
Anyone want some donuts?

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• My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m looking for a job at a donut company
• I’m connected to donut experts
• Here’s a video / photo / recipe for donuts

You already have the materials for building a great career!
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Career
Educati
on
ClubsGoals
Interest
s
Values Skills
LinkedIn can help you to develop and showcase yourself professionally,
which can lead to future internship & job opportunities!

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Build a strong profile: The best profiles are complete
& dynamic

Passive vs. Active Candidates
16
Of people hired on LinkedIn are passive
candidates
FACT:

Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
16

Draft a
compelling summary
3
• Focus on career accomplishments and
aspirations
• Recommend 40 words or more
• Include keywords – not buzzwords
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Detail your Education
4
Enter your School(s) and Dates
Ignore “Degree” field if not relevant
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Detail your work Experience
5
Definitely include summer jobs, part-time
jobs, work experience
Keep the description concise – e.g. use
bullets
What did you achieve, deliver, learn?
19

Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
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Detail your past
work experience
More profile views than
those without
12x
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Add skills and get endorsed
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Adding skills and expertise also helps you
show up in relevant searches!
What are your areas of expertise? Add at least 5 skills right now!
TIP:
If you endorse other
people, they are more
likely to endorse you
in return!
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Other Examples:
• Sales
• Photography
• Cooking
• Customer Service

Include Volunteer
Experiences & Causes
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More profile views than
those without
6x
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41% of Hiring Managers consider volunteer
experience equally as valuable as professional
experience
41%

Add your program to the
“Organization” section
8
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• Connect with other
alumni
• Pay it forward: coach or
mentor current Summer
Search youth
• Stay in touch

Ask for recommendations that add credibility and
flavor
Tips for getting strong recommendations:
Ask former professors,
colleagues, clients
Remind them of your past
projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths
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In summary:
1. Get your Photo and Headline up – these are the first things people see
2. Complete these important sections – Summary, Education,
Experience, Volunteer & Causes, and Organization
1. See if you can include even more information in your profile, such as
Languages or Awards
1. You can also continue to share content beyond your profile, like with
updates and longer-form posts.

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How can LinkedIn help you?
• Create and showcase your online “professional presence” including:
• Your education and work qualifications
• Your skills
• Your potential
• Build your “network” of people to keep in touch with and who can help you:
• Find a job
• Find a mentor to learn from
• Share useful information that will help you succeed in the working world
• Research career paths, evaluate your options and apply for jobs
• Check out different companies, the jobs and the people who work there
• Check out universities and courses, and the careers graduates go into afterwards
• Follow companies, sectors, and interesting, influential people in areas of interest

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Your network is like your
teammates on a sports team
You all want to help each other
reach your professional goals
Your LinkedIn Network

And help you reach your goals through:
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Your network can point you in the right direction,
1
Introductions
Your network can connect you to
other people you want to learn from
or work with
2
Referrals
If someone in your network knows
of an opportunity in your area of
interest, they can recommend you
as a good fit!
3
Swapping Knowledge
You can learn from your network
and what they share on LinkedIn.
Your network can also help give
you career advice and tips for
reaching your goals

Your Network:
your personal
network
Your network’s network:
your board’s network + your
coworkers’ network, etc…
YOU
How many people do YOU know?

Billionsof professional
relationships
400M+members
2B+Member updates
per week
LinkedIn has a wealth of information on the people &
companies with whom you want to build relationships

This is why connections matter
1st Degree
2nd Degree
3rd Degree
110,000
✓ Board Members
✓ Staff
✓ Donors
✓ Volunteers
Connect with…
4,000,000
645

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Connections: Invite people to your party
If you don’t have connections,
no one will get invitations to
the “Me Party!”

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Get “Liked” on LinkedIn
If you have no followers on
Instagram, you aren’t going to
get any “likes”
0
Similarly, if you don’t have any
connections on LinkedIn, you aren’t going
to be connected with any opportunities

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Develop your “network”
Teacher
Aunt who works
for local restaurant
Friends
Summer job
boss
Friends outside
school
Connect to people
you know
Consider the future
“unknown
opportunities”

Connect with Volunteers
& Board Members
✓ Ask volunteers and board members
to add their work with you to their
LinkedIn profile
✓ Build an auto-response:
When a volunteer signs up, send them an
automated email asking them to include their
involvement on their LinkedIn profile
✓Summarize events in blog posts, and
ask your volunteers to share on with
their networks on LinkedIn

Status updates go a long way to
generate awareness
✓ Post at peak activity times
✓ Lead with a catchy first line
✓ Reciprocate

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Etiquette
Contacting the right people in the right way

Send personalized invitations to remind people how you know them
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Grow your network
Start at the profile to
ensure you have the option
to create a personal
message.

Send personalized invitations with context
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Grow your network
Start at the profile to
ensure you have the option
to create a personal
message.
On mobile: 1
2

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Ask your network for introductions if you’re looking for
a job or just want to learn more
Hi Connie,
I see that you work with Lindsey at LinkedIn. I am interested in
speaking with her to learn about internship opportunities at the
company.
Would you be willing to introduce me so I can ask her for her
guidance? Of course, if you are not comfortable, I will
understand. Thanks for considering my request!
Sincerely,
Amy
Amy Gomez

In summary:
1. Request connections from friends, teachers, parents’ friends
2. Always add a personal message to an invitation to connect, giving
context
3. The more connections you have, the bigger your network, and the
better your chances of finding someone who can help you into a
company or job in the future (or knows someone else who can)
4. The #1 activity on LinkedIn? Looking at profiles. So make sure your
profile is up-to-speed before you start connecting

Exploring Career Paths
(while in college & beyond)

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How can LinkedIn help you?
• Create and showcase your online “professional presence” including:
• Your education and work qualifications
• Your skills
• Your potential
• Build your “network” of people to keep in touch with and who can help you:
• Find a job
• Find a mentor to learn from
• Share useful information that will help you succeed in the working world
• Research career paths, evaluate your options and apply for jobs
• Get served up content that is relevant to you based on your interests and major
• Check out different companies, the jobs and the people who work there
• Follow companies, sectors, and interesting, influential people in areas of interest

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Universities & Colleges on
LinkedIn worldwide

LinkedIn Students
Introducing...

■ Discover career paths based on school and major
■ Learn from alumni and get tips for reaching out
■ Read recommended articles to get ahead of the job
search
■ Explore companies especially the ones popular with
alumni
■ Check out jobs appropriate for students and their
major, save them, and apply when you’re ready
Positioned for guidance and discovery…
delivering 5 fresh ideas daily

Meet Julianna, she’s looking for her first job
Julianna Ramos
■ Senior at San Jose State University
■ Psychology Major
■ Graduating in 2016

Step one, Julianna creates a LinkedIn account...

Julianna inputs her school, major, and graduation year...

Let’s talk a look at her five new ideas for the day...

Based on her major,
Julianna might want to
consider the role of a
marketing specialist
On the home screen, Julianna is delivered 5 ideas a day...
Alumni who studied
psychology and have
this role

To keep her ahead of the
game, she reads custom
content and stories chosen
by other students

She might be interested
in companies like Apple
that tend to hire students
from her school
On the home screen, Julianna is delivered 5 insights a day...

Julianna sees alumni with
similar majors whose career
paths she might want to view
and reach out to for advice

Jobs are presented to
Julianna that fit her
background and skill level
Quickly ‘star’ to save
and apply when she’s
ready

In five quick swipes, Julianna has discovered:
■ New roles and companies to consider
■ New people to reach out to
■ New jobs to apply for
Starred roles, jobs, companies, and articles
can be accessed under ‘My Stuff’,
LinkedIn.com and other LinkedIn apps.
And, viola! Julianna is done for the day...

For ‘starred’ items, Julianna can access them under ‘My Stuff’...
After starring potential jobs,
roles, companies, and
alumni, Julie can take the
next step by researching
these insights further and
applying for jobs
Adjust profile and
account settings here
(e.g. reminders etc.)

In addition to discovering, Julianna can also search for specific roles...
■ Learn about the function
■ Explore:
○ Job openings for this role
○ Alumni who have this role
○ Top companies for this role
○ Tops skills required for the role
○ Similar roles

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Whether you are finding a job or just want to explore,
search is a powerful tool on LinkedIn!

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The people in your network can tell you about jobs, internships,
volunteer programs, events and more. This is why logging in at
least 1 x per week matters

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LinkedIn All-Star
First stop

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Your career goals
Next Stop

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Join Our Upcoming Webinars
Tues, 11/29: Part II - Elevating Awareness of Your Nonprofit
• Company pages, followers, status updates
Wed, 12/14: Part III - Advanced Use of LinkedIn
• Nonprofit branding, recruitment of volunteers/board members/employees,
building fundraising relationships

APA CommNet Digital Webinar Series: Part 1 - Personal Benefits of LinkedIn

APA CommNet Digital Webinar Series: Part 1 - Personal Benefits of LinkedIn

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