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Accelerating LinkedIn’s Vision Through Innovation
The document outlines LinkedIn's mission to connect global professionals and enhance their productivity and success, with a vision to create economic opportunities for the workforce. It highlights significant growth in mobile daily activity, messaging engagement, and the importance of continuing education as skills rapidly change. Furthermore, the content emphasizes the necessity for organizations to continuously upskill employees to maintain competitiveness in a tech-driven job market.
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Slide 1 introduces the theme of acceleration; Slides 2-3 detail the mission to connect professionals and the vision for economic opportunities.
Slide 4 outlines key economic components like members and skills; Slide 5 mentions over 1 billion Microsoft users.
Slide 6 highlights flagship services; Slide 7 shows significant engagement growth metrics; Slide 8 discusses job displacement by technology.
Slide 9 addresses the skills gap challenge; Slide 10 introduces Ryan Roslansky, focusing on global consumer product innovations.
Slide 13 discusses new features for LinkedIn in India; Slide 14 highlights desktop redesign and messaging improvements.
Slides 19-21 cover content strategies involving people, publishers, and algorithms to inspire professionals.
Slide 24 presents content impact metrics; Slide 25 reiterates the goal of informing and inspiring professionals.
Slide 27 introduces messaging enhancements; Slide 28 reveals significant increases in messaging activity among users.
Slides 32-34 discuss rapid skill obsolescence and the need for constant learning and employee retraining to maintain competitiveness.
Slide 36 features Alexandra Clarke from ACME Corporation; Slide 38 closes with a reiteration of the vision to accelerate opportunities.
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Accelerating LinkedIn’s Vision Through Innovation
- 1. A C CE L E R A T I N G O U R V I S I O N
- 2. MISSION Connect the world’sprofessionals to make them more productive and successful
- 3. VISION Create economic opportunityfor every member of the global workforce
- 4. T H EE C O N O M I C G R A P H Members Companies Jobs Skills Schools Knowledge
- 5.
- 6.
- 7. +30% y/y Mobile dailyactives +240% y/y Messages sent +40% y/y Engaged feed sessions weekly Flagship
- 8. 5M 78% Source: CNBCGlobal CFO Council Survey Source: World Economic Forum Learning netjobs displacedby techby2020 ofCFOsbelieveuptoa quarterofjobswillbe replacedby2020
- 9.
- 10. Ryan Roslansky VP ofGlobal Consumer Product
- 12. Meg Harris MemberVideo VIDEO LINK
- 13. India LinkedIn Lite InfluencerVideos Premium Insights Hottest Skills LinkedIn Elevate Profile Photo Filters Learning Paths Threaded Comments Real-time Messaging Conversion Tracking Lynda on AppleTV Content Analytics Hashtags Group Messaging New Publishing Experience Save Articles Profile Highlights LinkedIn ProFinder LinkedIn Student App Next Generation Recruiter Connections in the News India Placements
- 14. Messaging & Bots DesktopRedesign Feed
- 15. Amy Parnell Sr. Directorof UED
- 17.
- 18. Tomer Cohen Sr. Directorof Content, Search & Discovery Products Erran Berger VP Engineering, Feed & Content Products
- 19.
- 20.
- 21.
- 22.
- 23.
- 24. 2–3X increase in referral traffic 40% increase in sessions YoY 160K long-form articles published every week
- 25. Inform and Inspire ProfessionalsEveryday
- 26.
- 27. Mark Hull Sr. Directorof Messaging, Groups & Relationship Products
- 28. 240% increase in messaging activity ~50% ofall active members use messaging every week 40M+ interactions a week as a result of conversation starters Unlocking the power of your network through conversation Making messaging smarter
- 29.
- 31. Amanda Poray Sr. Principalof UED Tanya Staples Sr. Director of Content & Production FPO
- 32. “The useful shelflife of skills has shrunk to less than five years.” Source: The Next Evolution of Learning Content, Bersin by Deloitte
- 33. “Rapid change meanseveryone needs to be constantly learning.” Source: Rethinking L&D: Enterprise Learning Trends for 2015, Bersin for Deloitte
- 34. “Organizations are continually havingto up skill and retrain employees to remain competitive.” Source: Rethinking L&D: Enterprise Learning Trends for 2015, Bersin for Deloitte
- 36. Alexandra Clarke Lead EngagementManager, ACME Corporation LinkedIn Member
- 38. A C CE L E R A T I N G O U R V I S I O N