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Qatar LinkedIn Day
This document provides an agenda and information for a LinkedIn event in Doha, Qatar on growing a business with LinkedIn. The agenda includes introductions of LinkedIn and its products from 9:00-13:00 followed by lunch. Specific sessions will cover tips and tricks on LinkedIn, talent solutions, benefits and ROI. The document also includes background information on LinkedIn's vision, members, tools for professionals, and case studies on how other companies have successfully used LinkedIn.
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Qatar LinkedIn Day
- 1. Grow Your BusinessWith LinkedIn Doha,18th April 2013 @LinkedIn #inQatar
- 2. Agenda 09:00 - Arrival,Registration with Tea, Coffee & breakfast 09:30 - Introducing LinkedIn Ali Matar 10:00 - Tips and Tricks on LinkedIn Guillaume Larronde 10:30 - Talent Solutions Overview Dylan Sharkey 11:15 - Break 11:30 - Talent Brand Index Guillaume 12:00 - Benefits & ROI Malek Osseiran 12:30 - Perspective of a former Doha Recruiter Richard Liddington 13:00 - Lunch
- 3. Introducing LinkedIn Ali Matar Head of Talent Solutions LinkedIn
- 4. LinkedIn is thesocial network for the professional world Private Life Current status Professional network of users keep their Users have 2 x more trust in 83% professional and personal networks separate 2x LinkedIn than in rival networks Source : LinkedIn audience 360 Survey, France, August 2011 4
- 5. Social media canboost job prospects in Arab world Social media has the potential to play an important role in boosting skillsets, enhancing employment prospects and supporting entrepreneurship across the Arab world, according to a survey conducted by the Governance and Innovation Program of the Dubai School of Government (DSG), a teaching and research institution focusing on public policy. The report revealed that social media can have a dramatic impact on job creation and employment opportunities. Nearly 80 per cent of the respondents said that technology could help provide access to critical job market data 84 percent of the respondents said students would benefit from utilizing social media in developing entrepreneurial skills, 76 affirmed they use social media and ICT tools to acquire such business abilities. Full report can be accessed: Social media can boost job prospects in Arab world
- 6. About LinkedIn 2 new members every second >5 million members in MENA 200 million members 1 As of August 2 2012
- 7. Our Vision Create economicopportunity for every professional in the world
- 8. Global market opportunityis growing 200M+ 1 LinkedIn Members 640M+ 2 Worldwide Professionals 2 3,300M+ Worldwide Workforce 8 As of Feb 9 ’12 | International Planning & Research
- 9. Our Mission Connect theworld’s professionals to make them more productive and successful
- 10. Benefits of beinga member Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work 10
- 11. It's about YOU Abouthow it makes you feel About emotional attachment About identity 11
- 12. Identity The professional profileof record 5B+ Search Queries
- 13. Insight 2M+ 300K 1M+ 2B+ Professional Unique Network Updates Company Pages Groups Publishers Viewed Weekly 13
- 14. Everywhere 75K+ >27% Members visit Developers LinkedIn through APIs Leveraging Our mobile and web
- 15. Millions of professionalsstart their day with LinkedIn
- 16. New Homepage Your professionaldashboard 2B+ Network Updates Viewed Weekly
- 17. Now featuring 150+global thought leaders 17
- 18. What are professionalsdoing on LinkedIn?
- 19. “Compared to twoyears ago, the number of college students using LinkedIn to find job opportunities has increased by 700%.”
- 20. World’s Fastest GrowingNetwork of Students 20,000,000+ 1 275,000 New Student Members Per Month Students & Recent Grads Worldwide 20,000+ Schools
- 21. Alumni engagement –Where did last year’s class find jobs? www.linkedin.com/alumni
- 22. A portal forstudents and fresh graduates to find new job opportunity LinkedIn.com/studentjobs 24
- 23.
- 24. University of QatarGroup 26
- 25.
- 26. Qatar University AlumniNetwork
- 27. University of QatarAlumni Network 29
- 28. The largest professionalnetwork Economic model Share of annual growth Talent Solutions For recruiters who want to access the largest pool 53% of candidates in the world Marketing Solutions For companies who wish to promote their products and 27% services to a highly qualified audience whilst maintaining maximum coverage Premium Membership For advanced users with specific needs: business 20% prospectives, recruitment, fund raising *Quarterly results Q4 2012 - Total quarterly turnover $303.6M 30
- 29. Changing the waycompanies work. Hire Market Sell Engage the world’s Connect most effectively Turn cold calls into best passive talent with professionals warm prospect 31
- 30. Tips and Trickson LinkedIn Guillaume Larronde Key Account Director LinkedIn
- 31. Your online &company reputation can start and/or end here: 33
- 32. Optimize your profile,be visible Photo Last Update Connections Summary In Common Experience People Also Viewed Detailed job description 34
- 33.
- 34.
- 35. Set your visibilityright 37
- 36. Adapt the inboundmessages to your needs 38
- 37. Extract the Signalfrom the stream Filter to suit you Search the network for updates 39
- 38. Get LinkedIn Today…andevery day 40
- 39. Listen in onGroups Groups Join many Participate in a few 1,000,000 + Run one CXOs IT Pros Fashion 41
- 40. Add up to50+ skills to your profile • What is the skill? • Who has the skill? • What companies value the skill? • What groups are related to the skill? • Where are the talent pools with the skill? • Other related skills 42
- 41. Visualize your connectionswith inMap Friends Current Company You School Past Clients Company http://inmaps.linkedinlabs.com/ 43
- 42. 3 things todo in 30 minutes 1. Complete your profile (Photo, Tagline, summary, vanity url and links) 2. Set your parameters according to your needs (visibility, accessibility, frequency of messages) 3. Your news (Join 3 Groups, Follow 3 companies, Subscribe to 3 News sources) 44
- 43. Talent Solutions Overview Dylan Sharkey Territory Manager LinkedIn
- 44. Talent Solutions Passive recruitingat scale LinkedIn Recruiter: Search Results (1,283) Save this search Keyword: (mergers OR arbitrage) - Location: Hong Kong, China - Industry: Financial Services, Investment Banking
- 45. Overview of theLinkedIn Talent Solutions Talent Acquisition LinkedIn LinkedIn Talent Direct Jobs Recruiter Career Pages Work with Us Recruitment Ads Brand & Media 47
- 46. The difference betweenActive and Passive candidates Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Develop networks - Seek out many opportunities - Only listen to the right opportunities ©2012 LinkedIn Corporation. All Rights Reserved. 48
- 47. Reach the bestcandidates, not just the active ones <20% Active 200M+ members >80% 266 Passive Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group ©2012 LinkedIn Corporation. All Rights Reserved. 49
- 48. Passive candidates wantto hear from you “Do you mind being contacted by a recruiter on LinkedIn?” 100% Yes, unless I know them 90% 80% Not if the role 70% is relevant 60% “ Not at all, assuming that the inquiry is relevant to 50% my experience. This should be 40% viewed as a benefit of 30% LinkedIn, not a detriment.” VP, Fortune 500 company Not at all 20% 10% 0% 13918 responses Source: LinkedIn Poll, January 2011, 13918 responses 50
- 49. Posting a jobon LinkedIn 51
- 50. Targeting your jobsto the right candidates Reservoir Engineer Qatar Petroleum International Senior Reservoir Engineer Schlumberger Reservoir Engineer Brunel Mohammed Reservoir Engineer Your ideal passive candidate ©2012 LinkedIn Corporation. All Rights Reserved. 52
- 51. Target every candidatewith relevant jobs automatically JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Reservoir Engineer Director of Recruitment Finance Manager Qatar Petroleum International Qatar Petroleum International Qatar Petroleum International Sr. Reservoir Engineer Head of Talent Aquisition Financial Analyst Schlumberger Doha Bank QNB Mohammed Reservoir Erica Steve Engineer Sr. Recruitment Finance Analyst Sales Manager Manager More applications come from LinkedIn recommended jobs than searches ©2012 LinkedIn Corporation. All Rights Reserved. 53
- 52. What is theNo1 activity of LinkedIn members on the site? 54
- 53. Engage them withpersonalized opportunities professionals visit your employees’ 10,850 profile pages every month Mohammed Reservoir Engineer at QPI Picture yourself with a career in Engineering at QPI Mohammed Reservoir Engineer Your ideal passive candidate ©2012 LinkedIn Corporation. All Rights Reserved. 55
- 54. Your company pageis the professional identify of your corporate activity on LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. 56
- 55. Influence candidates atevery touch point Viewing Networking relevant jobs with employees Hired Researching Following your company your company Mohammed Your ideal passive candidate So far everything happens automatically-we help you set up the career page and recruitment Ads then when the Recruiters post Jobs the system matches them to the perfect candidate wherever they go on LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. 57
- 56. LinkedIn Recruiter- The onlyway to get full names and profiles of all 200M+ LinkedIn Members Source strategically LinkedIn Recruiter Expand your reach and access the entire LinkedIn network Contact candidates directly with InMail Manage your pipeline with your team 58
- 57. Talent Brand Index Guillaume Larronde Key Account Director LinkedIn
- 58. What is employerbrand? A qualitative representation of what it is like to work at your company Employer brand Related to culture, talent, and performance 60
- 59. Why this topicis so important 69% Agree employer brand is a top priority for their organization 83% < 500 Employees 67% 501-1,000 Employees 70% Agree that employer brand has significant impact on ability to 1,000-10,000 Employees 67% hire great talent > 10,000 Employees 78% Prioritization of employer brand (by company size) Source: The State of Employer Branding, 2012 lnkd.in/stateofeb 61
- 60. 3 reasons toinvest in your talent brand Lower cost per hire by up to 50%. Reduce employee 91% of companies increased turnover by up to 28%. or maintained their talent brand spend in 2012. Influence the conversation with candidates. If you don’t, someone else will. Source: What’s the Value of your Employment Brand? lnkd.in/valueofEB 62
- 61. Talent Brand Engagement 116,299 = 16% 745,909 Talent Brand Reach 63
- 62. Talent Brand IndexBenchmark 24% 2 7 of PEERS 16% Airbus 14% 12% BAE Systems 10% 10% Bombardier 8% Aerospace GE Jaguar Land Rover Rolls-Royce Optimized Systems and Solutions Employer of choice Weaker employer brand 64
- 63.
- 64. by Job Function by Geographic Location 34% 24% 23% 19% 19% 18% 17% 16% 15% 13% 10% 66
- 65. Talent Brand Indexover time 18% 15% 12% 9% 6% 3% 0%
- 66.
- 67. Impact of Jobs& Media combined 69
- 68. 3 things toremember A strong employer brand makes it easier to attract candidates Talent Brand Index measures your attractiveness as an employer The LinkedIn Solution can help improve the strength of your brand 70
- 69. Benefits & ROI Malek Osseiran Relationship Manager LinkedIn
- 70. “Make sure you'rehiring only A-players. Hire a few B-players, and they hire B's and C's, and pretty soon the whole operation is going to pot”-Steve Jobs “Measure the hiring manager’s ability to attract, develop and retain top people. If talent is #1, this should be every hiring managers' number one performance objective”- Bill Gates “If you think hiring professionals is expensive, try hiring amateurs” Red Adair 72
- 71. Management priorities How to acquire & retain the Best Talent? How to grow the business to the next level? How to be an How to reduce Employer of cost? choice? 73
- 72. Most Essential Trendsin Talent Acquisition What do you consider to be the three most essential and long-lasting trends in Talent Acquisition? Feb 2012 Survey – internal leads of Talent Acquisition Note: other choices included reducing dependence on traditional job boards; ensuring jobs posted reach multiple sites; using CRM for hiring; revitalizing career sites; recruiting globally; using employee blogs to recruit; jobs SEO; using video; mobile phone recruiting; and offshore sourcing. 74
- 73. An overview orLinkedIn’s Benefits, ROI Quality of Hire Source Biggest Passive Candidates Professional Network Time to Hire Cost to Hire Use our tools, Reduce substantial connections costs $$$ General Manager ©2012 LinkedIn Corporation. All Rights Reserved. 75
- 74. Get access topowerful metrics about your company
- 75. Compare with yourpeers ©2012 LinkedIn Corporation. All Rights Reserved. 77
- 76. Increase your influence Average % of LinkedIn members hired impacted by LinkedIn products 40% 35% 34% 30% 25% 20% 17% 15% 11% 10% 5% 0% Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs “LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012 These averages include companies in all regions and account sizes ©2012 LinkedIn Corporation. All Rights Reserved. 78
- 77. Case studies Found 60% of its hires on LinkedIn and saved more than £2 million year over year. Filled 240 requisitions within the past 12 months using LinkedIn Recruiter Cut agency spend from 20% to 2% Reduced time to hire: 50 candidates identified in a few hours vs. weeks Achieved 400% ROI using LinkedIn Recruiter. Built an active presence on LinkedIn to create branding, awareness about career opportunities. Found 25% of its hires in 5 months Turned to LinkedIn Jobs Network and Work with Us ads to tap employee networks and scale recruiting efforts 79
- 78. Questions? 80