Unconf- Linkedin

Unconfrence

Vivek Kumar Srivstava
M110009Ms

LinkedIn Founders

• Reid Hoffman

• Allen Blue

• Konstantin Guericke

Vision
To be the leading site for online
business networking, and to
provide productivity tools used
by professionals

Company Background

• LinkedIn started out in the living room of co-founder
Reid Hoffman in 2002.
• The site officially launched on May 5, 2003. At the end
of the first month in operation, LinkedIn had a total of
4,500 members in the network.
• As of June 30, 2012 (the end of the second quarter),
professionals are signing up to join LinkedIn at a rate of
approximately two new members per second.
• The company is publicly held and has a diversified
business model with revenues coming from hiring
solutions, marketing solutions and premium
subscriptions.

LinkedIn Facts
• As of August 2, 2012, LinkedIn operates the world’s largest professional
network on the Internet with more than 175 million members in over 200
countries and territories.
• Sixty-two percent of LinkedIn members are located outside of the United
States, as of August 2, 2012.

• LinkedIn members did nearly 4.2 billion professionally-oriented searches
on the platform in 2011 and are on pace to surpass 5.3 billion in 2012.

• Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in
Chicago, Los Angeles, New York, Omaha and San Francisco. International
LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong
Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth,
São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.

What is LinkedIn?

• LinkedIn is the world’s largest professional
network with over 175 million members and
growing rapidly. LinkedIn connects you to
your trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.

Video File
• D:My DocumentsWhat is LinkedIn_.mp4

Establish your professional
profile
• LinkedIn gives you the keys to controlling your
online identity. Have you Googled yourself
lately? You never know what may come up.
LinkedIn profiles rise to the top of search
results, letting you control the first impression
people get when searching for you online.

Stay in touch with colleagues and
friends
• In today’s professional world, people change
jobs and locations constantly. By connecting
on LinkedIn, your address book will never go
out of date. Your contacts update their
profiles, keeping you current with their latest
jobs, projects and contact info. You’ll stay in
closer contact with great tools to
communicate and collaborate.

Find experts and ideas

• Sometimes your immediate circle can’t
resolve a unique business challenge. Tools like
Answers and Groups let you locate and
interact with experts through trusted
introductions. LinkedIn Search lets you
explore the broader network by name, title,
company, location, and other keywords that
will help you find the knowledge you’re
looking for.

Explore opportunities

• Whether you’re looking for a career
opportunity, winning new clients or building
your professional reputation, LinkedIn
connects you to jobs, sales leads and ideal
business partners. With our powerful search
engine, company research tools and a jobs
board that shows who you know at listed
companies, LinkedIn is the place to turn for
new opportunities.

IDEA

Professional Network Services
Vs
Social Network Services

The Problem

Potential Erosion of Customer Base
by Competing Services

Industry Trends
• Facebook has plug-ins from Career Builder
and Jobster
• Facebook has corporate pages
• Google is exploring open platform services

LinkedIn’s Goals
• To continue to meet customers’ demands
while staying true to the vision

• To increase LinkedIn’s membership and usage
while pre-empting efforts by services
targeting the professional market

Alternative Choices
• Move into Social Networking Services?
– Erodes brand identity
– Uses significant resources for little value
added

Alternative Choices
• Move toward an Open Platform
Architecture?
– Dan Nye about open platform:
“It isn’t going to happen anytime soon. So
much will play out before now and [then]…”

Customer
• Professionals
• Job Seekers
• Recruiters
• College Graduates
• Businessmen

Needs
• Networking
• Job Search
• References
• Company Research
• Business News

S.W.O.T
Strengths Opportunities
• Unique Identity • Overseas Markets
• Strong Brand Image • Mobile Markets
• Professional Membership • Language Capacities

Weaknesses Threats
• Only 23 Millions Users • Other PNS Providers
• Low Language Compatibility • Other SNS Providers

Competitive Analysis
Professional

Open Closed

Social

Additional Product Features
• Webinar / Conference calls
• Instant Messenger with contacts
• Online career fair
• Cover letter / Resume clinic

Additional Product Features
• Transcript / Certification upload
• Mock Interviews
• University resources (research
topics, publications)
• Online tutoring / mentoring

User Growth

As Is Projected

Unconf- Linkedin

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Editor's Notes