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![Project
MISSION
BASE
Date
27/01/12
30%
& sales
ACTIVITY
OFFER
Offices &
IT infraestruct.
Service &
customer
support
Profile, Relatio,
Groups, Feed,
Answers, Tools
Product
development
Which activities
& innovation
Search,
Contact, Visib.
Sw platform,
data &
contents
Which resources
are essential to us?
( tangible and intangible )
25%
[INV] Offices,
Data centers,
IT equipm.
ALLIANCE ...
User
switching
costs
* Our members come How do we want to*work and walk along the way ?
first.
Demand excellence.
* Relationships matter.
* Take intelligent risks.
Which principles depict us?
* Open, honest and constructive.
* Act like an owner.
in the world.”
RESOURCE
Which are our
main costs?
( weight, type,
trend, ...
Marketing)
CULTURE AND VALUES
What do we want our organization to become
forin 5 years time?
every professional
professionals to make them
What for?
more productive and successful.”
Product
development
www.bizmodelSCOPE.org
Jordi Puigdellívol (***)
“Create economic opportunity
What fills “Connect the world’s
our organization with meaning?
CoR
20%
(cost of revenue)
COMPARATIVE
ADVANTAGE
v1.9
VISION
COST
OPERATIONS
AND
MARKET
FLOW
Version
Author (s)
Business Model SCOPE
Linkedin Corporation
€€€
Brand,
patents
are essential to us?
( to set up our offer
and make the
Marketing,
business model
moreSales,
consistent )
Expansion, M&A
Security,
Analitics,
Control & Reporting
Inverstors
& shareholders
Consultants
Credibility
CHANNEL
Online,
Word of mouth
Which products and/or
services do we offer?
( catalogue
Profile, Job and
post,
features )
Match, Search,
Manage
How do we
communicate,
distribute and sell?
( media, relations,
manage, ... )
Online,
Word of mouth,
Sales force,
Agencies
Linkedin ADs
Box, Slideshare*,
WP, Amazon,
Twitter
( dependence degree, type of collaboration, priority, ...)
Crocodoc
With who do we cooperate? Where do they add value?
Google,
Volume:
Networking
Users
Which comparative advantages do we create and pursue?
effects
Data & content
( entry barriers, differentiation elements, one step forward ...)
Traffic
BENEFIT
CLIENT
REVENUE
Pro. brand, Relat.,
Up-to-date,
Learning, Biz opt.
Professionals
Premium
subscription: 20%
biz & sales
Easily find
your ideal
Which benefits
job
do our clients
Professionals
seeking
a (new) job
Premium
subscription:
'job seeker'
Which are our
target segments?
Which are our
revenue sources?
( accurate, bounded,
Headhunter, HR,
priorities, markets )
( weight, trend,
Subscriptions,
margin, type, ... )
perceive and
value the most?
Easily find
( needs, problems,
satisfactions,
the ideal
“jobs to be done”, ...)
talent needed
Leads & sales,
Visibi, Segment,
Mkt. invest. ctrl.
Monster,
SimplyHired
SME, Institutions,
Large corps.
Companies,
Agencies
Viadeo,
Xing, Ushi
Growth
speed
50%
Specific services,
Custom. Contract
Marketing
campaign 30%
(CPM or CPC)
... or RIVALRY
Access to
passive
candidates
(***) Business model outlined by means of user knowhow, Linkedin Corporation S-1 report (SEC) and updated data on company site.](https://image.slidesharecdn.com/linkedincase-businessmodelscope-eng-v1-140227124926-phpapp02/75/Linkedin-Business-Model-Scope-english-1-2048.jpg)
![Project
MISSION
BASE
Date
27/01/12
30%
& sales
ACTIVITY
OFFER
Offices &
IT infraestruct.
Service &
customer
support
Profile, Relatio,
Groups, Feed,
Answers, Tools
Product
development
Which activities
& innovation
Search,
Contact, Visib.
Sw platform,
data &
contents
Which resources
are essential to us?
( tangible and intangible )
25%
[INV] Offices,
Data centers,
IT equipm.
ALLIANCE ...
User
switching
costs
* Our members come How do we want to*work and walk along the way ?
first.
Demand excellence.
* Relationships matter.
* Take intelligent risks.
Which principles depict us?
* Open, honest and constructive.
* Act like an owner.
in the world.”
RESOURCE
Which are our
main costs?
( weight, type,
trend, ...
Marketing)
CULTURE AND VALUES
What do we want our organization to become
forin 5 years time?
every professional
professionals to make them
What for?
more productive and successful.”
Product
development
www.bizmodelSCOPE.org
Jordi Puigdellívol (***)
“Create economic opportunity
What fills “Connect the world’s
our organization with meaning?
CoR
20%
(cost of revenue)
COMPARATIVE
ADVANTAGE
v1.9
VISION
COST
OPERATIONS
AND
MARKET
FLOW
Version
Author (s)
Business Model SCOPE
Linkedin Corporation
€€€
Brand,
patents
are essential to us?
( to set up our offer
and make the
Marketing,
business model
moreSales,
consistent )
Expansion, M&A
Security,
Analitics,
Control & Reporting
Inverstors
& shareholders
Consultants
Credibility
CHANNEL
Online,
Word of mouth
Which products and/or
services do we offer?
( catalogue
Profile, Job and
post,
features )
Match, Search,
Manage
How do we
communicate,
distribute and sell?
( media, relations,
manage, ... )
Online,
Word of mouth,
Sales force,
Agencies
Linkedin ADs
Box, Slideshare*,
WP, Amazon,
Twitter
( dependence degree, type of collaboration, priority, ...)
Crocodoc
With who do we cooperate? Where do they add value?
Google,
Volume:
Networking
Users
Which comparative advantages do we create and pursue?
effects
Data & content
( entry barriers, differentiation elements, one step forward ...)
Traffic
BENEFIT
CLIENT
REVENUE
Pro. brand, Relat.,
Up-to-date,
Learning, Biz opt.
Professionals
Premium
subscription: 20%
biz & sales
Easily find
your ideal
Which benefits
job
do our clients
Professionals
seeking
a (new) job
Premium
subscription:
'job seeker'
Which are our
target segments?
Which are our
revenue sources?
( accurate, bounded,
Headhunter, HR,
priorities, markets )
( weight, trend,
Subscriptions,
margin, type, ... )
perceive and
value the most?
Easily find
( needs, problems,
satisfactions,
the ideal
“jobs to be done”, ...)
talent needed
Leads & sales,
Visibi, Segment,
Mkt. invest. ctrl.
Monster,
SimplyHired
SME, Institutions,
Large corps.
Companies,
Agencies
Viadeo,
Xing, Ushi
Growth
speed
50%
Specific services,
Custom. Contract
Marketing
campaign 30%
(CPM or CPC)
... or RIVALRY
Access to
passive
candidates
(***) Business model outlined by means of user knowhow, Linkedin Corporation S-1 report (SEC) and updated data on company site.](https://crownmelresort.com/image.slidesharecdn.com/linkedincase-businessmodelscope-eng-v1-140227124926-phpapp02/75/Linkedin-Business-Model-Scope-english-1-2048.jpg)
Uploaded bybizmodelSCOPE
Linkedin - Business Model Scope (english)
LinkedIn's mission is to connect professionals around the world and make them more productive and successful. Its vision is to become the most important professional network in the world. The company offers profile, job posting, matching and search services to help professionals easily find their ideal jobs and for companies to easily find ideal talent. It generates most of its revenue from monthly subscription fees from individuals and companies. Additional revenue comes from marketing campaigns where advertisers pay for clicks or impressions on the LinkedIn site and mobile apps. LinkedIn's competitive advantages are its large network of professional users and the data and content they generate. It aims to continue growing its network effects and traffic. The key benefits for users are professional branding, networking opportunities
![SmartDev [Agile software development company] - MARCOM Proposal](https://cdn.slidesharecdn.com/ss_thumbnails/williamdo-smartdevoffshoringitservices-160621064206-thumbnail.jpg?width=640&height=640&fit=bounds)
Linkedin - Business Model Scope (english)
- 1. Project MISSION BASE Date 27/01/12 30% & sales ACTIVITY OFFER Offices & ITinfraestruct. Service & customer support Profile, Relatio, Groups, Feed, Answers, Tools Product development Which activities & innovation Search, Contact, Visib. Sw platform, data & contents Which resources are essential to us? ( tangible and intangible ) 25% [INV] Offices, Data centers, IT equipm. ALLIANCE ... User switching costs * Our members come How do we want to*work and walk along the way ? first. Demand excellence. * Relationships matter. * Take intelligent risks. Which principles depict us? * Open, honest and constructive. * Act like an owner. in the world.” RESOURCE Which are our main costs? ( weight, type, trend, ... Marketing) CULTURE AND VALUES What do we want our organization to become forin 5 years time? every professional professionals to make them What for? more productive and successful.” Product development www.bizmodelSCOPE.org Jordi Puigdellívol (***) “Create economic opportunity What fills “Connect the world’s our organization with meaning? CoR 20% (cost of revenue) COMPARATIVE ADVANTAGE v1.9 VISION COST OPERATIONS AND MARKET FLOW Version Author (s) Business Model SCOPE Linkedin Corporation €€€ Brand, patents are essential to us? ( to set up our offer and make the Marketing, business model moreSales, consistent ) Expansion, M&A Security, Analitics, Control & Reporting Inverstors & shareholders Consultants Credibility CHANNEL Online, Word of mouth Which products and/or services do we offer? ( catalogue Profile, Job and post, features ) Match, Search, Manage How do we communicate, distribute and sell? ( media, relations, manage, ... ) Online, Word of mouth, Sales force, Agencies Linkedin ADs Box, Slideshare*, WP, Amazon, Twitter ( dependence degree, type of collaboration, priority, ...) Crocodoc With who do we cooperate? Where do they add value? Google, Volume: Networking Users Which comparative advantages do we create and pursue? effects Data & content ( entry barriers, differentiation elements, one step forward ...) Traffic BENEFIT CLIENT REVENUE Pro. brand, Relat., Up-to-date, Learning, Biz opt. Professionals Premium subscription: 20% biz & sales Easily find your ideal Which benefits job do our clients Professionals seeking a (new) job Premium subscription: 'job seeker' Which are our target segments? Which are our revenue sources? ( accurate, bounded, Headhunter, HR, priorities, markets ) ( weight, trend, Subscriptions, margin, type, ... ) perceive and value the most? Easily find ( needs, problems, satisfactions, the ideal “jobs to be done”, ...) talent needed Leads & sales, Visibi, Segment, Mkt. invest. ctrl. Monster, SimplyHired SME, Institutions, Large corps. Companies, Agencies Viadeo, Xing, Ushi Growth speed 50% Specific services, Custom. Contract Marketing campaign 30% (CPM or CPC) ... or RIVALRY Access to passive candidates (***) Business model outlined by means of user knowhow, Linkedin Corporation S-1 report (SEC) and updated data on company site.