BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT
SWIFT ROBOT
▸ NatashaTheRobot.com
▸ This Week in Swift
▸ Swift Jobs
▸ try! Swift - TRYTOKYOIOS
Most smartphone users download 0 apps per month
An average app loses up to 95% of users within the first month
!!!
!"
FEATURE:
NOTIFICATIONS
Can your app work via Notifications only?
FEATURE:
SPEECH
RECOGNITION
"As speech recognition accuracy goes from say 95% to 99%, all of us in
the room will from barely using it today to using it all the time. Most
people underestimate the difference between 95% and 99% accuracy -
99% is a game changer" - Andrew NG, Chief Scientist at Baidu
SIRI INTENTS
▸ Audio or video calling
▸ Messaging
▸ Payments
▸ Searching photos
▸ Workouts
▸ Ride booking
Can your app work with Siri only?
FEATURE:
EXTENSIONS
"It took Line Messenger almost four
months to find its first two million
users ...
… but after stickers were launched, it
took only two days to find the next
million...
The company now makes over $270M a
year just from selling stickers."
Can your app be used as an extension?
THE FUTURE?
! -> "
ARCHITECTING
FOR FEATURES
▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW
! ⌚ #
!
'I HAVE A FRAMEWORK IDEA' - REPEAT LESS, SHARE MORE.
by Fabio Milano at #Pragma Conference 2016
VECTORIZE IMAGES
.PDF
iceCreamImageView.tintColor = .purple
VECTORIZE IMAGES
▸ Single Scale PDFs
▸ Template Image for Icons
NSUSERACTIVITY FTW
// AppDelegate
func application(_ application: UIApplication,
continue userActivity: NSUserActivity,
restorationHandler: @escaping ([Any]?) -> Void) -> Bool
{
if userActivity.activityType == NSUserActivityTypeBrowsingWeb,
let webpageURL = userActivity.webpageURL
{
// separate webpageURL using NSURLComponents
// present the correct View Controller if valid
// otherwise, open link in Safari
}
return false
}
NSUSERACTIVITY
▸ Handoff
▸ Universal Links
▸ Search
▸ Location
▸ Contextual Reminders
▸ Contact Interactions
▸ Frameworks all the things!
▸ Vectorize Images
▸ NSUserActivity FTW
BUILD FEATURES,
NOT APPS
@NATASHATHEROBOT

Build Features, Not Apps