Building powerful web apps to
improve productivity and
engagement
Keep Wales Tidy
A United Front for Litter Data Monitoring across Wales
Geospatial
Litter
ANalysis
Eradicate litter and waste
Set standards for environmental quality
Create and restore green spaces
Empower young people
Independent charity to improve the environment
in Wales, now and for the future
>30 million
pieces of litter across Wales
Policy and Research
Research and guidance for LEQ* issues
Collaborative working
Behaviour change and targeted prevention
Litter and LEQ* surveys
Evidence for policy and legislative development
*LEQ – Local Environmental Quality
Plastic wet wipe ban
Deposit Return
Scheme
EPR* for Litter Visitor Levy
Single-use vape ban Single-use plastics ban EPR* for Packaging Recycling Regulations
*Extended Producer Responsibility
Historic LEAMS surveys (2007-2024) – Surveyed streets only
Static reports – Focus for local authority cleansing teams
Create a new methodology – Improve system and increase efficiency
Emphasis on communication and collaboration – Work together for action
Key principles of data – Fair, Useful, Robust, Transparent
Tackling the Problem
Three key issues:
Problematic
Data
Spatial
Data
Siloed
Surveying
Smart
Surveying
Static
Reporting
Dynamic
Visualisation
Going Geospatial
Producing a potential site list
ArcGIS Pro
OS NGD documentation
Select and filter
Problematic
Data
Spatial
Data
Area/line to point
Going Geospatial
Sharing with the team
ArcGIS
Online
]
Sharing
Styling (based on lands use)
Problematic
Data
Spatial
Data
Data Collection
Creating a custom survey
Siloed
Surveying
Smart
Surveying
ArcGIS
Survey123
Connect
pulldata calculations
HTML design
Reactive feedback
Data Collection
Data in the field
Siloed
Surveying
Smart
Surveying
ArcGIS
Field Maps
Tools
Custom URL
Data Collection
Surveying
Siloed
Surveying
Smart
Surveying
ArcGIS
Survey123
Mobile App
Geolocation
Counting
Grading
Visualisation
Admin and Operations
Static
Reporting
Dynamic
Visualisation
ArcGIS
Dashboards
Visualisation
Publishing the Results
ArcGIS
Experience
Builder
Static
Reporting
Dynamic
Visualisation
*Not representative of final product or results
Independent resourcing that can be shared
Increased efficiency and decreased human error
Live and interactive visualisation of results
Useful data that is actionable
Process transferable across sectors
Strengthen and build relationships
Communication and collaboration
Live data  Real time engagement and action
Evidence-led policy and action  Litter Free Wales
Operational efficiency and targeted prevention
2025 2030
Analysis and visualisation of data
Cadwch Gymru’n Daclus yn gwmni wedi ei gyfyngu trwy warant. Rhif Cwmni: 4011164 Rhif Elusen: 1082058 Rhif TAW: 850 3958 13
Keep Wales Tidy is a Company Limited by Guarantee. Company RegistrationNumber: 4011164 Charity RegistrationNumber: 1082058 VAT RegistrationNumber: 850 3958 13
Sbarc, Ffordd Maindy, Caerdydd, CF24 4HQ | Spark, Maindy Road, Cardiff, CF24 4HQ
www.keepwalestidy.cymru
leq@keepwalestidy.cymru
Joe Marshall-Mills
Swyddog System Gwybodaeth Ddaearyddol [GIS] a Data
​GIS and Data Officer
Angharad James
Swyddog Polisi ac Ymchwil
Policy and Research Officer
Building Powerful Web Apps to Improve Productivity and Engagement - Esri UK Welsh Conference 2025

Building Powerful Web Apps to Improve Productivity and Engagement - Esri UK Welsh Conference 2025