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Linkedin For University Students
The document outlines the importance of creating a professional brand on LinkedIn, emphasizing the need to clean up social media posts, complete your profile, and use keywords effectively. It discusses how to engage with insightful groups, connect selectively, and leverage the platform for job seeking. Additionally, it highlights strategies for becoming a thought leader and the significance of showcasing skills, endorsements, and connections to enhance credibility.
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Linkedin For University Students
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- 2. Agenda • What LinkedInis • What LinkedIn isn’t • Creating your professional brand • Importance of keywords • Connecting for success • Engage with insightful groups • Becoming a thought leader • Building strong relationships
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- 7. Why use LinkedIn? Morethan 85% of employers use LinkedIn to find employees.
- 8. Some employers areno longer accepting resumes… …they are using LinkedIn
- 9. Creating a ProfessionalBrand on Social Media 1. Clean-up your posts (Facebook, Twitter etc.) 2. Eliminate future inappropriate posts (Even… 3. Create/Update Your LinkedIn Profile – Complete 100% of profile – Create your background – Utilize keywords to build your brand – Share successes & skills – Make quality “connections” – Engage with insightful groups – Become a thought leader
- 10. Creating a Professional Brand Create visualengagement Develop immediate credibility with comprehensive header Demonstrate your skills and promote your company/organization. Quantify to deliver proof.
- 11. 5 Ways todrive traffic (employers) to you with keywords 1. Determine keywords you want (words that employers will use) 2. Include your location – employers will search based on location 3. Use an effective headline to position yourself (120 very important characters) 4. Make your LinkedIn Summary engaging (2,000 important characters) 5. Focus on keywords within your job descriptions and other experiences
- 12. Personalized URL Create apublic profile URL Use badge/Link on your resume’ and email signatures
- 13. Creating a Professional Brand Engage withvideo, images & presentations Share your knowledge, skills and abilities Build credibility with recommendations
- 14. Creating a Professional Brand Share your educationalfoundation Substantiate your skills with endorsements
- 15. Creating a Professional Brand Showcase HonorsAwards & Organizations Share interests to create common Personal interest bonds
- 16. Connecting Be selective withyour connections. You will be judged by those who you are connected to…
- 17. Follow relevant groups Youare who you follow too. Follow relevant insightful groups.
- 18. Powerful Prospecting Learn about andconnect with Individuals at prospective clients. Request introductions through primary connections
- 19. Become a ThoughtLeader Become a thought leader and valued connection through posting insightful and engaging content to become
- 20. LinkedIn on YourResume’ Add credibility and depth to your resume’
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- 22. If you arefeeling competitive…