IAAP Hattimer LinkedIn presentation
Paul Hattimer presented on how LinkedIn can be used as a gateway to grow one's business network. Key points included that LinkedIn allows users to create professional profiles visible to others, potentially linking employers and job seekers, customers, companies and suppliers. Having a complete profile with at least 100 connections is important for being found in searches. LinkedIn also provides research tools for sales calls. Hattimer offered LinkedIn optimization and social media training services to help people better leverage their LinkedIn network.
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IAAP Hattimer LinkedIn presentation
- 1. Presented Saturday February25, 2012 Hattimer Search & Social Media Linkedin.com/in/paulhattimer @phattimer Facebook.com/paulhattimer
- 2. Linkedin Gateway To Your BusinessNetwork Paul Hattimer, CCM Linkedin Learning Leveraging Linking
- 3. Paul Hattimer, CCM ◦ LinkedIn 100% Complete LinkedIn Apps ◦ Facebook Personal Page Business Page Ad Campaign ◦ Twitter Followers 3
- 4. Real life examples ◦ Screen shots Old School – New Tech The best and worst thing about Social Media. ◦ How we will learn today 4
- 5. “If you donot know where you are going Then anywhere is fine” 5
- 6. “Begin with theend in mind” 6
- 7. Two main reasons ◦ To be found in an internet search ◦ To engage people
- 8. Inbound Marketing - New ◦ Pull Marketing Outbound Marketing - Old ◦ Push Marketing
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- 11. The Big Three Google + Facebook Business Page Business Page
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- 14. The Decline ofthe Economy
- 16. LinkedIn Gateway To Your BusinessNetwork LinkedIn links employers and job seekers LinkedIn is a free business social LinkedIn links networking site that customers, comp allows users to anies and create a suppliers professional profile visible to others LinkedIn links you to your future career
- 17. LINKEDIN DEMOGRAPHICS &STATISTICS – JAN 2012 ABOUT 147 MILLION* LINKEDIN MEMBERS WORLDWIDE * This number is an approximation of total member registrations Credits: Amodiovalerio Verde
- 18. LINKEDIN DEMOGRAPHICS &STATISTICS – JAN 2012 Credits: Amodiovalerio Verde
- 19. LINKEDIN DEMOGRAPHICS 2011 Credits:Amodiovalerio Verde
- 20. LinkedIn Search Engine – Algorithms ◦ 40 times more likely to be found if profile is 100% ◦ Recommendations double key word strength for job with recommendation Internet Search Engines ◦ Google loves LinkedIn PEOPLE ◦ Does it make sense to reader?
- 21. Settings Home Profile Contacts Groups Companies
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- 25. Staying Top ofMind
- 27. Getting Dressed forthe Internet
- 31. Industry andpostal code A current position with description Two more positions Education At least 3 skills Profile photo At least 50 connections
- 32. Summary Who you are Whatyou do Why you do it better Use Specialties Creatively Interests and Skills to load keywords. use the LinkedIn Use Conact Info to template write closing that may also be a call to action.
- 34. Build Your Profile Importantrules of the road! Do not spam for Obey the rules of connections! the shaded box. Intentionally or No email address unintentionally and no contact information.
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- 38. Linkedin Gateway To Your BusinessNetwork Events •Search for continuing education. Let people know what you have been studying and following. Boxnet •Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters. Slideshare •Create a powerpoint to highlight your career or your business. Search for other presentations.
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- 48. Drill Down andFind Facts
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- 52. LinkedIn Gateway To Your BusinessNetwork Twitter, Facebook and LinkedIn Convergence of Social Media A sign of this convergence is Signal
- 54. Profiles to 100% Vanity URL Frequent status updates Prominent Contact Info Personable Summary Specialties keyword field Skills keyword field Interests keyword field Use of groups Effective use of apps Closing Call to Action
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- 58. The Whole Worldin Your Hand
- 59. Opening View
- 60. 4 Choices
- 61. Invitations and Messages
- 62. Your Profile
- 63. Groups
- 64. Linkedin Gateway To Your BusinessNetwork Robust Facebook Profile Fan Page Hootsuite Next LinkedIn Video Steps Answers Twitter Advanced Blogs Search
- 65. Summary Summary • Google lovesLinkedIn! Your profile gets you noticed • LinkedIn grows your network to help you find customers • Provides you with research tools for sales calls and sales training • Your network continues to be an asset as you and the company move forward
- 66. Learning • Profile Optimization $150 • LI Business Page $75 - $225 • Social Media Training $75 per hour Leveraging • Search and Use Training $75 per hour Linking • Combining Twitter, Facebook Business Page, LinkedIn with Tweetdeck or Hootsuite $75 per hour
- 67. Employee Search Service Using The Power of LinkedIn ◦ LinkedIn Ad and Job Description ◦ Unlock LinkedIn Matches ◦ Review applicants ◦ Conduct phone interviews ◦ Present 3 to 5 final candidates ◦ $1,500 - $2,500
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- 70. Helpful Links • Youtub.com •Wordle.net • Klout.com • Alternion.com • Tweetdeck.com • Hootsuite.com •Facebook.com/hubspot • Facebook.com/paulhattimer • Linkedin.com/in/paulhattimer
- 71. Linkedin Gateway To Your BusinessNetwork Thank You! Paul Hattimer, CCM In/paulhattimer @phattimer facebook.com/paulhattimer 817-889-1757 phattimer@gmail.com
- 72. Bonus Information Do notspam for connections! Intentionally or unintentionally
Editor's Notes
- #12 Here are some definitions of Social Media to consider when discussing what Social Media is and isn’t. Reinforce with students that the key to marketing on Facebook is learning how to engage customers in a dialog."A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction."http://searchenginewatch.com/page/glossary"Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website."www.onlinematters.com/glossary.htmSocial media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. en.wikipedia.org/wiki/Social_media