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LinkedIN.pptx
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- 2. What We WillCover in This Session STEP 02 Introduction - What is LinkedIn? Define Your Professional Brand Create A LinkedIn Account STEP 03 STEP 04 EC Build A LinkedIn Profile That Attracts Employers Build Your LinkedIn Network to Connect to Opportunities Search For Jobs, Internships in LinkedIn STEP 01 STEP 05
- 3. What You Doon Other Social Media I like donuts Watch me eat a donut Here’s a cool photo of my donut Here’s a donut recipe I’m listening to “Donuts” Anyone want a donut?
- 4. On LinkedIn: AProfessional Mindset I hope to operate a donut franchise one day. I’m looking for a job at a donut company. I have three years experience making donuts. My top skills are donut production and sales. Here are 3 recommendations from former donut colleagues.
- 5. Connect to Jobsand Internships 2.5 million people on LinkedIn are hired through their connections every year 92% of recruiters use LinkedIn daily Over 10 million employers posting 7.5 million jobs per month
- 6. Define Your Professional Brand WhatMakes a Good Brand? Identify Your Brand Show You’re the Right Choice STEP 01
- 7. What Makes aGood Brand? A brand is a company’s promise to its customer. It tells customers what they can expect from the company’s products and services. It shows how its products are unique from its competitors’. STEP 01
- 8. Nike vs. Adidas Howdo you decide which kind of shoe you like more? What does each brand promise its customers? What can you expect from a Nike Air vs. an Adidas high top? How are they different? STEP 01
- 9. So wait -I have my own brand? Your brand is your promise to those around you. It tells people what they can expect from working with you and around you. It shows how you are unique from other people. You can shape your brand by the way you present yourself to others. STEP 01 Who are
- 10. The Value ofYour Brand Why choose you? How does an employer, coach or college decide who to choose? What do you promise your employer, team ? What can they expect from you? How are you unique? STEP 01
- 11. Show You’re theRight Choice Your brand includes who you are now: Skills: Your school, work experience and specific skills you learned in each job or class Network: How you are to be around and work with, as told by the people you know Information: Your areas of expertise and wisdom STEP 01
- 12. Show You’re theRight Choice And what you want in the future: Values: Things that are important to you and give meaning to your life Goals: What you want to be doing in , 10 or 30 years STEP 01 Honesy
- 13. Show You’re theRight Choice Decide what you want people’s first impression of you to be! Make a strong LinkedIn profile so your professional profile shows up in Google first Stay active on social media to build our your online presence Be careful what you post that could your professional brand STEP 01
- 14. Create a LinkedIn Account DIDYOU KNOW? 9 out of 10 employers use LinkedIn during the hiring process. Set Up Your Account Import Your Contacts Add a Photo Download the LinkedIn Mobile App STEP 02
- 15. Set Up YourAccount Go to LinkedIn.com and complete the prompts, including: Location Industry Reason for Joining LinkedIn STEP 02
- 16. Import Your Contacts Syncyour email account to connect with people you already know on LinkedIn. STEP 02
- 17. Add a Photo Memberswith profile photos receive up to 21x more profile views and 9x more connection requests. STEP 02 We’ll talk more about professional profile photos later!
- 18. Build a LinkedInProfile That Attracts Employers DID YOU KNOW? Over 50% of hiring managers use LinkedIn profiles to qualify jobseekers Profile vs Resume Take a Great Photo Edit Your Profile Privacy Settings STEP 03
- 19. Profile vs Resume STEP 03 Thereare big differences between your LinkedIn profile and your resume. For example, your LinkedIn profile: Speaks to all potential employers, not just a single one Goes into more detail with skills, projects, interests, certifications, & more Contains recommendations and endorsements Allows other professionals & employers to interact, learn, and contact you
- 20. Take a GreatPhoto Before taking your photo, make sure you: Use a background that isn’t distracting Dress for the job you want Smile & have a friendly expression To create a good profile picture, double check that your face takes up a majority of the frame. STEP 03
- 21. Edit Your Profile: Yourstory in your words Click the “Me” icon at the top of your LinkedIn homepage. On the right side of the page, click “Add new profile section” to begin editing and adding to your profile. Add your: STEP 03 Location & Industry Work & Internship Experience Volunteer Experience Education & Certifications Skills Program or Organization
- 22. Edit Your Profile: Headlinespotlight Your headline is an opportunity to show what you are – not just what you do. When writing your headline, ask yourself: If this is the only thing someone sees, what does it convey about me? Does this represent my professional brand & show why I am unique? Does it capture what a recruiter would care about? STEP 03
- 24. Edit Your Profile: Summaryspotlight Your summary is prime real estate for your professional brand. It’s where you can put your own spin on your experience & tell the story you want to tell. We recommend: Including past accomplishments and future goals Sticking to 3-5 short paragraphs Writing how you speak – be authentic! Using keywords STEP 02
- 26. Privacy Settings Click the“Me” icon at the top of your LinkedIn homepage. In the dropdown menu, select “Settings & Privacy” to begin managing your account settings. For example, you can: Add an additional email address Change your password Control your notification preferences STEP 03
- 27. Build Your LinkedInNetwork to Connect to Opportunities Discover Existing Connections Search for New Connections Message Connections Get Career Advice STEP 04 Engage With Your Community
- 28. Discover Existing Connections Click “MyNetwork” in the top navigation to find people you already know. STEP 04
- 29. Search for New Connections Usethe search bar in the top navigation to find new connections by: Name Company Keyword STEP 04
- 30. Message Connections Send messagesto your connections directly from: The LinkedIn messaging page Your connections page Their profile page STEP 04 If you don’t know the person you’re messaging in real life, clearly explain why you are reaching out.
- 31. Request Recommendations Recommendations on LinkedInare like references from people in your network. On a connection’s profile, click More… and then Request a Recommendation. You can select your relationship to this person, indicate whether you worked with them in a particular role, & customize your message. STEP 04
- 32. Get Career Advice Fromyour profile page, select the Career Advice hub located in Your Dashboard. Set your preferences by answering questions related to receiving advice and LinkedIn will suggest members who have relevant experience. STEP 04 If you don’t have Career Advice as an option, you may need to add more connections or more content on your profile.
- 33. Engage With YourCommunity STEP 04 Give testimonials and recommendations to others Join groups and exchange insights with school or program alumni Like and share things that people in your network will care about and post Invest time in your connections, take them to lunch or even just listen Make introductions for others
- 34. Search for Jobs, Internshipsand Schools on LinkedIn Get the LinkedIn Job Search App Set Career Interests Search for Jobs Review “Jobs You May Be Interested In” Use Your Network Follow Companies STEP 05
- 35. Set Career Interests Includepotential job titles and locations in your career interests to receive more relevant job suggestions Turn on the Open Candidates setting to let employers know you are actively searching and available for a new job. Download the LinkedIn Job Search Mobile App to see new job notifications quickly STEP 05
- 36. Search for Jobs UseLinkedIn’s search filters to find jobs by: Keyword Job title Company Location Function Industry Experience level Date posted STEP 05
- 37. Review Jobs YouMay Be Interested In For the best jobs, make sure your profile is filled out with accurate: Work experience Skills Location information STEP 05
- 38. Use Your Network Askfor a job referral by reaching out to your connections at a company you would like to apply to. STEP 05
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