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Building a ALL Star LinkedIn Profile
The document provides a comprehensive guide on building a powerful LinkedIn profile to enhance networking and career success. It emphasizes the importance of a professional image, compelling headlines, and optimization strategies using SEO-friendly keywords, as well as recommendations and building a strong network. Additionally, it highlights the potential for leveraging LinkedIn in markets like China to engage with professionals and expand connections.
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Building a ALL Star LinkedIn Profile
- 1. Profile an ALL-STARBuilding Learn how to set up a power profile and network your way to success with LinkedIn. Digital Profit Club 2014 #7
- 2. WHY? Since myFacebook and other social media sites are doing great.
- 3. • Friends • Back yards • Party • Casual • Fun
- 4. • Business • Office • Boardroom • Suits • Professional
- 5. The Old WayTo Do Business
- 6. LinkedIn operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
- 7. CREATE A POWERFUL AND COMPLETE PROFILE LinkedIn suggests that having a completed profile provides you with a 40% greater chance for networking success.
- 8. DIFFERENT LEVELS OF PROFILE STRENGHT
- 9. 1. Upload a Professional image. A professional image is essenIal on LinkedIn when you are making the first impression with your contacts. Kept all your party photos on Facebook or Flickr ; not on LinkedIn.
- 10. 1. Upload a Professional image.
- 11. 2. Create a Compelling Headline You have 120 characters at the top of your profile to describe what you do to the world. Use a brief descripIon with a direct benefit to grab their aOenIon. Don’t just put your job Itle. No one care if you are a CEO or GM unless they understand what benefits you are bring to them.
- 12. 2. Create a Compelling Headline
- 13. 3. List Your Current PosiRon & Past PosiRons Complete the “Summary” SecRon + Use descripIve keywords that you quoted in your headline if possible, and be sure to describe your role for each posiIon. Keyword selecIon is a criIcal on SEO, make sure the keyword is included in your wriIng. Photos, videos and other external links are encourage to maximize the aOracIon of your current & pass achievements.
- 14. 3. Complete the “Summary” SecRon
- 15. 4. Complete the “Skills & ExperRse” UIlize customer-‐focused keywords, as these are the terms that will help you show up in search results within LinkedIn. Get your friends and contacts to endorse your skills & experIse by you endorsed them first.
- 16. 4. Complete the “Skills & ExperRse”
- 17. 5. Give RecommendaRons First Request recommendaIons that can be displayed on your profile. The best way to receive recommendaIons is to first give them! Hint: You will need at least three recommendaIons in order for LinkedIn to label your profile “complete.”
- 18. 5. Give RecommendaRons First
- 19. OPTIMIZE YOUR PROFILE TO GET FOUND BY CONTACTS LinkedIn is a SEO friendly website, by adding relevant keywords that your target markets may search for to your headline, summary, and specialIes secIons shall gave you an advantage.
- 21. 1. Edit your Public LinkedIn URL An example is my personal LinkedIn URL, hOp://www.linkedin.com/ in/yourname. Such customizaIon will opImize your LinkedIn profile to show up in search results on major search engines when someone searches for your name.
- 23. 2. Include a Link to Your Twi_er Profile You can have more than one TwiOer account listed. Give your audiences an addiIonal method to use to connect with you! ** Under the “websites” secIon of your LinkedIn profile, you can list up to three URLs. Make sure you have all your websites and blogs linked up too.
- 24. Apart from adding your TwiOer account, Blog, Website, Facebook; now you could too include your WeChat. Scan your WeChat QR Code to link and sync LinkedIn and WeChat.
- 25. GET PLUGGED IN WITH LINKEDIN APPLICATIONS • SlideShare • Reading List by Amazon • My Travel and Events • WordPress or Blog Link • Polls
- 26. NETWORK OPTIMIZATION Building network is essenIal on your business success. Connect with your direct, first degree network by uploading your contacts from email addresses. Then you may add interesIng people from your immediate network. Or using the “Advance Search” opIon to search people whom you’d like to connect. Join Groups That Your Target market joins This will give you a genuine opportunity to interact with individuals of those groups and will help you increase your visibility. People will start to contact you.
- 27. LINKEDIN GROUP The power of LinkedIn Groups shouldn’t be underesImated. The purpose of LinkedIn Groups is to allow those with similar interests to come together to discuss and share news on the topics that mutually interest them. You can either choose a group that interest you to join, interact with the group members on a common topic/discussion; or create your own group. LinkedIn Groups presents a discussions board, where it is possible to post a link to a web arIcle of interest or simply engage in a conversaIon.
- 28. How to Use LinkedIn to Market Yourself Here is an overview of things you should take advantage of while markeIng yourself on LinkedIn. • Give Before Asking for Favors Instead of asking people to give you a recommendaIon, why don’t you give it to someone first. Give a recommendaIon to someone you had work with, a colleague, a client… they too will give you back, • Make Your InteracIon Personal Every Ime you send an invitaIon to connect with someone, make it personal. Take out anything generic, and make it as personal as possible. That way the person will remember who you are, and will be more likely to follow up with you if you contact that person in the future.
- 29. How to Use LinkedIn to Market Yourself • Connect to Everyone You never know where an opportunity or big breakthrough can come from. Connect to as many people as possible on LinkedIn. If you only share ideas with those you know and don’t branch out to connect with new people, then you will only know about a limited amount of opportuniIes, and the same people who you talk to on a daily basis will be helping you connect with the same limited network. • Create a Call-‐To-‐AcIon Ager compleIng your profile and connecIon, create a Call to AcIon for your fellow profile’s visitor. People need a clear direcIon on what to do next ager reading your profile. A URL link to your website could be a quick pointer on what next or enclosed your email / contact under the summary column, so people can have a quick access to you instead of searching everywhere try to figure out where to a hold on you.
- 30. LINKEDIN IN CHINA China being one of the world largest economic market, the business opportunity there is massive and LinkedIn is one of the very few western social media networks which can be access in China. Should you like to engage with any business people or company in China and showcasing your profile to all these potenRal, then connect yourself with the Chinese!
- 31. • Professional Profileonly • Complete all the columns • Connect with others • Give recommendation • Join group(s) • Interact appropriately • Utilize LinkedIn Apps
- 32. Thank You! LEIK HONG, LEOW Business TransformaIon Coach leow@leikhong.com my.linkedin.com/in/leikhong @leikhong