Why LinkedIn? All the reasons you should be leveraging LinkedIn By Amber McCoy-Walcker

Why LinkedIn? All the reasons you should be leveraging LinkedIn By Amber McCoy-Walcker

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  Why LinkedIn? All thereasons you should be leveraging LinkedIn Presented by: Amber McCoy-Walcker admccoy@uw.edu
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  BUT FIRST... NOTE: Thispresentation is based on my own personal opinion based on research of what makes a good LinkedIn profile. So this is just one option. I want you all to walk away with ideas so that you can apply them where you feel appropriate.
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  You will leavehere today with... ● Knowledge on what LinkedIn is ● Understanding how LinkedIn works ● Actionable steps to create or improve your LinkedIn Profile
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  Executives from ALL Fortune 500 companies 200+ Countries Whatis LinkedIn? ● Microsoft Corporation is the Parent Organization ○ Purchased LinkedIn for $26.2 Billion 500+ Million Members Professionals Directory Organizations N E T W O R K I N G
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  How is LinkedInUsed? Individuals: ● Public resume/job history ● Professional networking ● Connecting/Communication ● Job searching ● Personal branding ● Publically capture recommendations Companies: ● Recruiting ○ 97% of recruiters use LinkedIn as part of their overall recruitment process1 ● Providing company information to prospective employees 1. Forbes Article: New Survey: LinkedIn More Dominant Than Ever Among Job Seekers And Recruiters, But Facebook Poised To Gain
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  Why use LinkedIn ●Grow & maintain your professional network ● Highlight your unique value proposition ● Establish & control your professional brand ○ Skills, accomplishments, passions, etc ○ It’s your billboard to market yourself! ● LinkedIn connects you with Recruiters ○ Recruiters like professionals who are employed ● Quick public resume to share
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  So what doyou need to get started... ● Email ● Headline & Summary ● Experience/Work History ● Contacts ● Headshot ● Keywords ● Accomplishments Overarchin g Goal
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  Headline & SummaryTips Headline: ● Who are you ○ Title, Role ● Most important character points ○ As a professional, who are you? Summary: ● Intentions/Passions ○ What are your passions? ● Technical Skills ○ What are you specialized in? ● Abilities ○ What makes you different? ● Passions
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  Headline & SummaryTips Headline - Use this formula: ○ Your current title, then your main skill or mission, and an interesting (or funny) personal fact. ■ Example: Instead of “Marketer, Developer” which doesn’t provide enough context, you can put something like “Digital Marketer, Master of CSS, Lover of Oreos” Summary Format: ● Share your expertise, what you can do for them, or your unique life story. ● Keep it short and simple. ● Always end by including your work email or personal website so people can reach out to you
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  Experience/Work History Tips ●Title ○ Use the Dropdown options ● Company ○ Use the Dropdown (if applicable) ● Summarize roles & responsibilities ○ *3-5* is the magic number ● Focus on accomplishments that are measurable ○ [did this thing] and it [delivered this value] ○ [completed this item] and it was [this big] ○ *5* is the magic number
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  Contact Tips Include anote when connecting!! ● Blank “hey add me to your LinkedIn” is not personal ○ Especially if you are connecting with people from years ago, a personal note goes a long way and can spark conversation ● Look for people that you admire or enjoyed working with ○ This is an opportunity look for recommendations!
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  Headshots Tips ● Hirea professional ○ Set the right mood ○ Smile or no smile; dress appropriately ○ Background or not; don’t let this distract ● It’s gotta look like you ○ Drastic Hair color/cut change = update ○ Physical Change = update ○ Every 3-5 years (varies) ● Fill the frame with your face
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  Keyword Tips ● Usewhat LinkedIn offers ○ Search is KEY! ● Your specialized skill may have a keyword - RESEARCH THAT! ● Less is more ● Network can endorse those skills - so be mindful!
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  Accomplishments ● Publication ● Certification ●Patent ● Course ● Project ● Honor and Award ● Test Score ● Language ● Organization
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  Recommendations: Your Profile ●If they are listed as your reference, then they should have a recommendation on your LinkedIn. Period. ● Think “diversity” ○ Multiple position type individuals ○ Previous managers/bosses ○ Co-workers, contractors, partners, etc. ● ASK for recommendations ○ Senior Leaders or Direct Reports; Peers are okay too! ○ Send a personal note ○ Break out your recommendations ■ DO NOT send requests all on one day
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  Recommendations: For Others 1.Start with a knockout line 2. Describe your relationship 3. Share a standout trait 4. Add a touch of personality 5. End with your solid recommendation Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation
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  Recommendation Framework [Descriptive phrase]is the phrase that comes to mind when I think about [name]. I’ve had the pleasure of knowing [name]for [length of time], during which [description of your working relationship]. Above all, I was impressed with [name]’s ability to [description of what makes person really stand out]. And, of course, his/her [personality trait]. [Name] would be a true asset for any positions requiring [1-2 skills needed for position] and comes with my heartfelt recommendation.
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  Misc. Tips ● Addyour LinkedIn Profile link to your resume ○ Some recommend this, others do not ● Copy your best recommendations from LinkedIn into your Resume ○ Some recommend this, others do not