Download to read offline
![Original :(
(495 characters)
→
(Revisions)
Improved :)
(944 characters)
Every day, I protect sensitive patient
information from hackers and cyberattacks.
- Make shorter, easier-to-read
paragraphs
- Add polite welcome →
(right after, add a catchy
description … add numbers)
Hi, thanks for checking out my profile! Every day, I protect sensitive
information on thousands of people from hackers and cyberattacks.
“About” Section -- Structure
As an information security analyst at Acme
Hospital System in Sacramento, I manage
the day-to-day flow of information. My work
focuses on database management, which
means that my job ensures critical
computer systems remain active and never
fail. My team and I stay updated on the
latest trends in information security to keep
the Acme Hospital System not only safe but
also on the cutting edge.
[Main Job duties]]
- Add numbers →
[Specific job title, location, duties
and scope]
[specific job duties]
- Add specific details →
[Professional development]
As an information security analyst at Acme Hospital System in
Sacramento, I manage the day-to-day flow of information into and out of
five hospitals and two emergency centers.
My work focuses on database management, which means that my job
ensures critical computer systems, medical files, and patient history
remain active and never fail. My team and I stay updated on the latest
trends in information security to not only keep Acme Hospital System
safe but also on the cutting edge.
A hospital never sleeps, and the same goes
for IT.
- Add a catchy, passionate
summary Conclusion →
- Add a polite CTA →
A hospital never sleeps, and the same goes for IT. If everything runs
smoothly and nothing suffers a glitch, then I take pride in knowing I did
my job.
If any of the above sounds interesting and you think I could make a
contribution to your organization, please send me an invitation to
connect. I’d love to hear from you.](https://image.slidesharecdn.com/00linkedinforjobfindingandnetworking1-211112105539/75/00-Linkedin-Basics-for-job-finding-and-networking-15-2048.jpg)
![Original :(
(495 characters)
→
(Revisions)
Improved :)
(944 characters)
Every day, I protect sensitive patient
information from hackers and cyberattacks.
- Make shorter, easier-to-read
paragraphs
- Add polite welcome →
(right after, add a catchy
description … add numbers)
Hi, thanks for checking out my profile! Every day, I protect sensitive
information on thousands of people from hackers and cyberattacks.
“About” Section -- Structure
As an information security analyst at Acme
Hospital System in Sacramento, I manage
the day-to-day flow of information. My work
focuses on database management, which
means that my job ensures critical
computer systems remain active and never
fail. My team and I stay updated on the
latest trends in information security to keep
the Acme Hospital System not only safe but
also on the cutting edge.
[Main Job duties]]
- Add numbers →
[Specific job title, location, duties
and scope]
[specific job duties]
- Add specific details →
[Professional development]
As an information security analyst at Acme Hospital System in
Sacramento, I manage the day-to-day flow of information into and out of
five hospitals and two emergency centers.
My work focuses on database management, which means that my job
ensures critical computer systems, medical files, and patient history
remain active and never fail. My team and I stay updated on the latest
trends in information security to not only keep Acme Hospital System
safe but also on the cutting edge.
A hospital never sleeps, and the same goes
for IT.
- Add a catchy, passionate
summary Conclusion →
- Add a polite CTA →
A hospital never sleeps, and the same goes for IT. If everything runs
smoothly and nothing suffers a glitch, then I take pride in knowing I did
my job.
If any of the above sounds interesting and you think I could make a
contribution to your organization, please send me an invitation to
connect. I’d love to hear from you.](https://crownmelresort.com/image.slidesharecdn.com/00linkedinforjobfindingandnetworking1-211112105539/75/00-Linkedin-Basics-for-job-finding-and-networking-15-2048.jpg)
Uploaded byNigel Daly
00 Linkedin Basics for job finding and networking
The document offers comprehensive guidance for job seekers and professionals on optimizing their LinkedIn profiles and leveraging the platform for networking. It emphasizes the importance of a well-structured profile, including a compelling headline, a concise 'about' section, and a detailed experience section, along with strategies for engaging with connections and discovering job opportunities. Additionally, it provides practical tips for recent graduates and professionals to enhance their networking skills through strategic connections, group engagements, and personal branding.
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00 Linkedin Basics for job finding and networking
- 1. Linkedin for networking Tipsfor job seekers and professionals By Nigel P. Daly Nov. 12, 2021
- 2. What is LinkedIn? ●Networking and news-providing service ● For workers and employers ● They create profiles to let them "connect" to each other in an online social network ● This network can easily translate into real-world professional relationships LinkedIn is useful for all workers in International business LinkedIn purpose: ● “Create economic opportunity for every member of the global workforce” 740 million users in over 200 countries ... → indispensable for the global workforce actively involved in international trade
- 3. Contents What is Linkedin?Is it important for you? PART I. How to be Discovered ● Main sections & tips for optimizing your profile PART II. How to Discover opportunities ● Networking research skills Source: https://nigelpdaly.com/2021/02/02/writing-an-outstanding-linkedin-profile/
- 4. General Advice …before graduating Worried about getting a job in international business? If yes... Waste less time on IG or FB Invest more time getting active on Linkedin
- 5. General Advice …before graduating Get active on Linkedin and make positive “digital footprint” 70% of international recruiters use social media for recruiting Task: google yourself … what info did you learn?
- 6. Let’s connect! Look atyour Linkedin Profile page First - your name ... Make sure you have English (with Chinese if you’d like) Task: Connect with at least 5 people you have not connected with yet. Go! … Feel free to connect with me
- 7. PART I. How tobe discovered
- 8. How to makeyourself discovered on the net? - Linkedin. Optimize your profile
- 9. Key areas to payattention to About section Headline under name Experience Featured (attachments) Activity
- 10. Writing tips tooptimize your Linkedin Profile Goals: 1. Engage reader 2. Minimize the time it takes for others to read your profile 3. Minimize language mistakes Language tips ● Short paragraphs, like newspaper paragraphs ● Short sentences, avoid complicated grammar ● Conversational tone → simple vocabulary and sentences ● Specific vocabulary for experiences and skills (“Key words” and “Action words”) ● Highlight achievements with numbers and specific details if possible ● Use bullets ● Get a good English language user to review your writing.
- 11. The main sections 3main areas on your profile that require content and language attention: Now called “About” 1. “Headline” phrase under your name 2. “About” Section which is a short summary of you as a professional 3. “Experience” section, which is like your Resume.
- 12. Headline (max 220characters) Tips Eye-catching → first thing we see below name Your billboard → briefly describes you, what you do If student or recent graduate, state the position/industry you want to work in 'Marketing student seeking a social media internship' or 'Health management graduate aspiring to be a leader in health'. Some emojis can make your profile stand out ... https://getemoji.com/ 🤙🤙🍁🍎🤙 🤙🤙♀️ Sample: original and improved versions with revision notes in the middle column. Original :( (101 characters) → (Revisions) Improved :) (102 characters) I am an Advertising Sales Representative and I help many clients make successful branding strategies. - More concise - no SV0 - Add 1 more strong adjs: “winning” and “successful” - Add numbers Advertising Sales Rep helping clients create winning branding strategies. Over 300 successful clients.
- 13. “About” Section (yourSummary; max 2000 chars) Max 2000 characters, but make it as short as possible - 600-1000 “About” Section gives you the chance to stand out from others and make an impression. Show what you can bring to the employer Content: ● Past experiences ● Accomplishments & what you can do well ● Passion and personality ● Other skills
- 14. “About” Section --Structure Like an essay, this section can have 3 clear parts: ● Introduction → Main message → Conclusion Nanci tells a story of experiences ←→ values Introduction ● paragraph of 1+ sentence to grab attention Main message: contributions to company ● Highlight personality traits ● Education/training/realization ● Experiences & skills ● Impact and value Conclusion ● brief summary statement and/or call to action
- 15. Original :( (495 characters) → (Revisions) Improved:) (944 characters) Every day, I protect sensitive patient information from hackers and cyberattacks. - Make shorter, easier-to-read paragraphs - Add polite welcome → (right after, add a catchy description … add numbers) Hi, thanks for checking out my profile! Every day, I protect sensitive information on thousands of people from hackers and cyberattacks. “About” Section -- Structure As an information security analyst at Acme Hospital System in Sacramento, I manage the day-to-day flow of information. My work focuses on database management, which means that my job ensures critical computer systems remain active and never fail. My team and I stay updated on the latest trends in information security to keep the Acme Hospital System not only safe but also on the cutting edge. [Main Job duties]] - Add numbers → [Specific job title, location, duties and scope] [specific job duties] - Add specific details → [Professional development] As an information security analyst at Acme Hospital System in Sacramento, I manage the day-to-day flow of information into and out of five hospitals and two emergency centers. My work focuses on database management, which means that my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Acme Hospital System safe but also on the cutting edge. A hospital never sleeps, and the same goes for IT. - Add a catchy, passionate summary Conclusion → - Add a polite CTA → A hospital never sleeps, and the same goes for IT. If everything runs smoothly and nothing suffers a glitch, then I take pride in knowing I did my job. If any of the above sounds interesting and you think I could make a contribution to your organization, please send me an invitation to connect. I’d love to hear from you.
- 16. “About” Section --recent graduates Image from: https://www.wordstream.com/blog/ws/2014/09/09/improve-linkedin-profile Write a thoughtful “About” section describing intentions and goals ● Without much experience, stress your desire to learn and team player attributes ● Be creative but brief ● Be honest about where you are and where you’d like to be ● You may consider adding your resume (or not if you are confident that your profile will attract recruiters to ask you for one)
- 17. Some great exampleswith analysis Do you want to make an amazing “About” section? If so, look at these 10 stellar examples (before, “about” was called “summary”) https://www.linkedin.com/business/talent/blog/product-tips/linkedin- profile-summaries-that-we-love-and-how-to-boost-your-own
- 18. Experience Section Tip: usespecific details/numbers to support your experiences and achievements Similar to your resume ... ● specific skills ● accreditations/education ● work experiences ... But not exactly like resume ● fewer details ● summary of your experience, spotlight main accomplishments
- 19. Resume → Linkedin 3steps to convert Resume Experience → Linkedin Experience Section: Step 1: Copy the information ● Copy the work experience from your resume over to your LinkedIn profile. ● Break it up by company or position. Step 2: Reformat ● Remove the bullet points. ● Select your major achievements–quantifiable if possible–and remove the rest of the content. ● Put the most important information in the first four lines (before the cutoff). Step 3: Edit ● Make your content language like a conversation and engaging. It’s okay to say “I did XYZ.” ● Switching to the first-person perspective might take some rewriting, but it will make it more readable. Source: Proctor, C. (2019). Writing Your LinkedIn Work Experience Section (Examples + 3 Tips). https://www.zipjob.com/blog/linkedin-work-experience-section/
- 20. Linkedin Experience Resume Experience Section: Directorof Sales, Southwest Region – Chase | Los Angeles, CA Led a team of two account executives. Together we managed a portfolio of 50+ clients and agencies. Our client base consisted of Fortune 500 companies from a wide range of industries including Entertainment, Auto, Technology, Fashion, Technology, and Travel. ● Launched the company’s first app download campaign with a re- targeting strategy resulting in a two-day $500K package. ● Managed risk by partnering with clients and other stakeholders for a seamless campaign launch. ● Achieved sales pacing of 70% for the year a 150% year-over-year increase in annual revenue to $7.5M. ● Built relationships to foster better communication between the sales and operations teams, including weekly calls to collaborate on campaigns that resulted in a 33% increase in performance. ● Streamlined client communication to be more responsive and timeline management that increased staff productivity. → (revisions) Retain main info → Focus on achievements → Retain main info → Focus on achievements → LinkedIn Experience Section: Led a team that managed a 50+ client portfolio; we launched the firm’s first app download campaign while partnering with stakeholders to minimize risk and to streamline client communication. Increased annual revenue by 150%, and team performance by 33%.
- 21. Checklist of bestpractices for getting a job Find the right job ● Search for relevant jobs on LinkedIn ● Set up job alerts to ensure you’re receiving relevant job notifications for your job preferences Source: https://www.linkedin.com/learning/subscription/career-guidance-hub Apply and prepare for the job ● Use the Interview Preparation feature ● Use the Resume Assistant feature in Microsoft Word to create your resume ● Upload a default resume to save up to four additional resume options for different job descriptions
- 22. Checklist of bestpractices for getting a job Source: https://www.linkedin.com/learning/subscription/career-guidance-hub Update your LinkedIn profile ● Update your current location, education information, contact information ● Add a recent profile photo (increase 21x more profile views) ● Enable the #OpenToWork feature (Members with this frame get 40% more InMails from recruiters)
- 23. Checklist of bestpractices for getting a job Make your profile stand out ● Update the about/summary on your profile ● Ask connections to endorse your skills Source: https://www.linkedin.com/learning/subscription/career-guidance-hub ● Ask your connections for recommendations ● Take Skill Assessments to validate your skills and get a badge to show your proficiency
- 24. Checklist of bestpractices for getting a job Expand your professional network ● Connect with similar professionals ● Explore topics and conversations of interest in LinkedIn Groups Source: https://www.linkedin.com/learning/subscription/career-guidance-hub ● Request a referral ● Contact the job poster ● Follow the company’s LinkedIn page ● Engage with the company’s content Close your skills gap ● Start learning and close your skill gaps with LinkedIn Learning (public libraries should have access to Lynda.com)
- 25. Let’s now spenda few minutes to make your Linkedin profile stand out TASK: Right now ... 1. Think about what skills you have that are relevant to the type of job you want 2. Select 5+ of these skills; put 3 most important ones at the top 3. Now, endorse 5 people for skills; ask them to endorse your skills, too Later … 1. Customize your URL to make it easier to remember 2. Add attachments to the “About” section (awards, certificates, testimonials, relevant reports, etc), as PDFs, photos or videos.
- 26. Writing guides foroptimizing your Linkedin profile You can check out my blog for these articles: 1. Writing to build a LinkedIn profile that (net)works! 2. Writing a LinkedIn headline that stands out 3. Writing a basic LinkedIn About Section 4. Writing an advanced LinkedIn About Section 5. Writing an effective LinkedIn Experience Section
- 27. PART II. How todiscover opportunities
- 28. Skills you needfor Linkedin Networking for 1. Finding a job 2. Looking for sales leads (sales rep), and 3. Doing buyer market research (buyer) We’ll look at some basic skills to ● Find a job ● Follow companies and people in companies ● Set up alerts ● Join and participate in groups
- 29. Everyone in theworld is connected ... How many degrees separate you from anyone else in the world? Or, how many connections separate you from Bill Gates?
- 30.
- 31. Your network =your connections 1st degree connection ● When you directly connect with someone 2nd degree ● 1st degree connections’ 1st degree connections 3rd degree ● 1st degree connections’ 2nd degree connections
- 32.
- 33. 5 most popularways to network on Linkedin 1. Connection requests connection request: Find someone’s profile → click on the Connect button. Always include a personalized note! (ideally, a really personalized one)
- 34. 5 most popularways to network on Linkedin Use advanced LinkedIn search filters to narrow down your search results with boolean operators: 2. LinkedIn searches Filter your LinkedIn search results to connect with even more specific people, ● Eg people in digital marketing and in the same city as you ● Eg People who work in a specific company, industry, or provide a specific service ● AND – include all items in a list. E.g. “marketing” AND LinkedIn” for people who mainly work with LinkedIn marketing. ● NOT – exclude a search term from results. E.g. “sales” NOT “manager”. ● OR – see results that include one or more items in a list. E.g. “marketing” OR “growth-hacking”.
- 35. 5 most popularways to network on Linkedin 3. ‘People you may know’ section After you have some connections, use this networking hack to find more people instantly. My Network → “people you may know” Here, you’ll find people: ● In similar job roles ● in mutual LinkedIn groups ● in the same industry as you ● from your university (if your education section is filled in) ● you may know based on your profile (Linkedin’s recommendations)
- 36. 5 most popularways to network on Linkedin 4. LinkedIn events LinkedIn events - good to find people with similar interests - especially if you’re new to LinkedIn. My Network → scroll down to “Online events for you” section Not many recommendations? - enter keywords related to your niche or interest in the LinkedIn search tab -- > switch the filter to ‘Events’. Network with the people organizing the event, the attendees, or share your thoughts during the live event and people will want to connect with you!
- 37. 5 most popularways to network on Linkedin 5. LinkedIn groups LinkedIn groups are popular for networking Reach a targeted audience of industry professionals and establish relationships with people by having something in common (the group, same niche, etc.). All you have to do is type in keywords related to your industry and you’ll find loads of LinkedIn groups to choose from.
- 38. Tips for recentgraduates How to Network …? 1. Follow groups ● Be active and post ● Engage with others’ posts: Like, share, comment and offer some insightful comments to stand out ● Once you make some comments that the author replies to, send a connection request
- 39. Tips for recentgraduates How to Network … ? 2. Follow companies ● Find companies that align with your interests and goals ● Frequently visit their pages and engage with the posts 3. Find people in company and connect or follow (if they are higher level)
- 40. Tips for recentgraduates How to Network … ? 3. Follow people ... ● … thought leaders (KOLs) ● ... in companies you are interested in (eg JnJ HR Jill Lee) ● Frequently visit their pages and engage with the posts
- 41. TASK 1: Whatcompany would you love to work for? Find the company, follow it. do some networking research, and fill out the chart. ● How many followers ● How many employees ● Find out company profile info ● Who is the HR? How many connections does s/he have? How active is s/he on Linkedin (look at last few months - how many posts per month?) ● Who has the most Linkedin connections in the company? ● Who is very active on Linkedin?
- 42. Linkedin for jobresearch Choose 3-5 companies Research them on Linkedin. ● How many followers ● How many employees ● Found out company profile info ● Who is the HR ● Who has the most Linkedin connections in the company? ● Is anyone active on Linkedin? 1 yr! ...No
- 43. TASK 2: Learnmore about possible companies at the job fair Take 3-5 companies …(1-2 yellow and 2-3 non-yellow) Find the company page, (follow it if you want), do some networking research, and fill out the chart. ● How many followers ● How many employees ● Find out company profile info ● Who is the HR? How many connections does s/he have? How active is s/he on Linkedin (look at last few months - how many posts per month?) ● Who has the most Linkedin connections in the company? ● Who is very active on Linkedin?
- 44. Writing guides fornetworking on Linkedin ... You can check out my blog for these articles: 1. Writing comments that (net)work! 1. Writing LinkedIn Connection requests that (net)work!
- 45. Linkedin for sales Nowwe have learned how to find companies and people for building our professional and job finding network … If you are a sales rep - or buyer - you can find possible collaborators in the same way.
- 46. In summary ... BEDISCOVERED … Optimize your profile ● Headline ● About ● Experience ● Make connections ● Build your skills DISCOVER OPPORTUNITIES … Network ● Make personalized connection requests ● Use searches, linkedin suggestions, linkedin events, groups, follow KOLs, companies and people in these companies ● Like, share and comment on people’s posts as a way to get to know them...
- 47. Good luck withyour job finding and professional networking! … Any questions?