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Succeeding With LinkedIn
- 1. How to bethe Resource that Everyone Needs Terrance Knecht MBA, PMP, CISSP, CGEIT, COBIT, ITIL tlk@terranceknecht.com
- 2. What is themost important reason for being a successful LinkedIn player? To be found by someone with value for you
- 3. As a jobseeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates, which is often called LinkedIn SEO or improving your LinkedIn search rank. Additionally, you want to stand out from the other candidates and engage the interest of the recruiters so they click on your profile snapshot to learn more and, eventually, to get to your full profile information.
- 4. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
- 5. Hit basedon keyword High keyword list position based on SEO Select to Reviewbased on high level profile Impressed based on profile
- 8. Recruiters search theLinkedIn database in a few different ways. For example, some of them use the free, “Advanced People Search” function available to all LinkedIn members. Some search members and activities within specific LinkedIn groups. And, many others are using a paid service called LinkedIn Recruiter that provides significantly more search functionality. (I recommend that job seekers watch the demo video to learn more about the product.)
- 9. KEY WORD TOTAL HITS TERRY’S POSITION PMP 351,033 2 MBA 3,443,740 1 CISSP 60,456 1 CGEIT 3,571 1 COBIT 52,845 1 ITIL 510,668 2 CIO 173,776 2 Project Manager 6,898,059 3
- 10. Profile Keywords 3000 Invites Set target of 3000 connections Once you have many connections and an appealing profile – others will send you invites Groups (Used to have a limitation of 50) Look at the size of the groups (the more members the better) Use two (2) LinkedIn profiles
- 11. Information that you do not have - show you things that you should be doing in order to display them - NOT tell you to not try Join professional organizations Participate and serve in professional organizations Give presentations at organizational meetings Write an article Need more than 500 connections
- 12. Identify your“BRAND” and have all information validate that view of yourself (a unified version) Do not use acronyms that few know One person gave their position as BDA Use a very good professional picture of yourself It takes time to develop a good homepage – so start now
- 13. Slide SharePresentation Resume Presentations Match “brand” Reading List Match “brand”
- 16. No SpellingMistakes References References which are written well have value – online references Need several references for SEO Additional Information Personal Website Facebook Twitter
- 17. Know your key words (for you to be found) Number of times a keyword is used Different sections of the profile have different values Relationship level 1, 2, 3, none The more connections the higher you will be on search lists Group affiliation References
- 22. There usedto be a limit of 50 – no longer Can set attributes for each group to show or not to show on your home page Not have too many groups showing – junk up home page Select groups to show your brand Put them in order to serves your objectives
- 25. Hit basedon keyword High keyword list position based on SEO Select to Reviewbased on high level profile Impressed based on profile LinkedIn is always adding new features and many times these have SEO impacts
- 26. http://www.linkedstrategies.com/linkedin- keyword-optimization/