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Uploaded byMariana Cotlear Vega
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Intro to (Brand) Strategy by Mariana Cotlear Vega
The document outlines the importance of brand strategy in understanding business goals and audience relevance. It describes a structured process for diagnosing client needs, discovering insights, and developing targeted strategies to drive impactful results. Emphasizing the significance of deep audience truths, the document provides a framework for crafting relevant and effective marketing strategies.
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In this document
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Introductory overview of the brand, strategy outline, agenda highlighting strategy importance.
Discusses the necessity of strategy, exploring business value creation and the significance of understanding 'why'.
Explains how strategy maximizes audience relevance to achieve business impact and goals.
Details the strategic planning process including diagnosing, discovering insights, and guiding execution.
Identifies the importance of unpacking business challenges and understanding client needs through examples.
Focuses on audience targeting to maximize impact, specifying stakeholders relevant to campaign goals.
Emphasizes uncovering deeper truths through research to ensure emotional relevance in strategies.
Describes the strategy development process, using audience insights to position brands as solutions.
Recap and acknowledgement of the presentation's development, providing contact details for further engagement.