OpenX

In case you missed it: Joseph Worswick took the stage at Programmatic Pioneers Connect earlier this month to break down how AI is solving real problems in programmatic. From finding high-value inventory to driving better outcomes, it’s all about using AI responsibly. Thanks to OMD's Michael Murray , Mars' Joshua Gottlieb and Programmatic Pioneers Summit for the sharp, thoughtful conversation. #PPSConnect

Confused by curation? We can help. Matt Sattel breaks down how simplifying content signals in CTV and tapping into supply-side data is driving real advertiser results. Thanks Experian Marketing Services for having us! Watch the video and see how curation is delivering outcomes for advertisers and publishers:

Headed to ExchangeWire's ATS Tokyo this week? OpenX is too! Catch Keisuke Meguro's session on how advertisers can implement easy-to-use AI solutions to drive efficiency and performance. Swing by the OpenX space and see the full agenda here: https://bit.ly/3JSLDxA #ATST25

What’s building buyer confidence in programmatic CTV across EMEA? As Erika Loberg shared with VideoWeek "it starts with collaboration." TV by OpenX is cleaning up the supply chain—removing resellers and accurately labeling inventory—to bring more trust and transparency to the space. The result? Premium inventory, stronger investment, and growing momentum across the UK, France, and Germany. Watch her interview:

Great day in London spent with our partners. First stop: IPG Mediabrands' Reimagined event, where we brought the self-care—plus Mitchell Greenway hit the stage to explore how quality is redefining attention. Later, we headed to Media Fight Night to cheer on Joe Evea from Titan OS as he stepped into the ring and raised money for Carney's Community.

Building on 12 consecutive quarters of year-over-year growth, OpenX is evolving our executive leadership to accelerate what’s next. Matt Sattel has been named President, Joel Meyer is now CTO, and Tyler Romasco becomes EVP of Demand Platforms and Publisher Partnerships. These moves strengthen our ability to deliver higher quality media, lead in data and identity, and innovate responsibly. Read more in Business Wire: https://bit.ly/3XeRikt

Have you caught up with us at Advertising Week LATAM? If you missed Michelle Feerman's session on bringing quality media and transparency to the region, come find the team tomorrow before it’s a wrap. ¿Ya nos viste en Advertising Week LATAM? Si te perdiste la charla de Michelle's sobre cómo llevar medios de calidad y transparencia a la región, pasa a ver al equipo de OpenX mañana antes de que termine el evento. #AWLATAM25

We’re back at Beet.TV Retreat next week—continuing the push for more transparency, ensuring quality in CTV, and making sure it delivers real outcomes for buyers and publishers alike. Matt Sattel and Erika Loberg take the stage. See the agenda: https://bit.ly/4nz7xUb Thanks to Andy Plesser and team. #BeetLA

Looking to reach engaged CTV and video audiences in LATAM? OpenX is making it easier with curated solutions built on quality content—designed to drive outcomes ahead of major cultural and sporting moments. Read the release and come see us at #AWLATAM25: https://bit.ly/4nERrbz ¿Buscas llegar a audiencias comprometidas de CTV y video en LATAM? OpenX lo hace más fácil con soluciones curadas basadas en contenido de calidad—diseñadas para impulsar resultados antes de los grandes momentos culturales y deportivos. Lee el anuncio y visítanos en Advertising Week LATAM. Nicole Malitz Xumo Michelle Feerman

What happens when you combine quality media with real purchase data? You get results that drive outcomes—like a 2.69% increase in new customer acquisition for McDonald’s. Big thanks to our partners Ronald Barillas from OMD and Attain for bringing it to life. Download the case study: https://bit.ly/47vWtBk