"This kind of forum really helps facilitate that type of discourse that helps all of us grow and adapt to this ever-changing market," Inderpreet Sandhu, global head of CTV partner development and growth at Google, says about the Beet Retreat. 𝑱𝒐𝒊𝒏 𝒖𝒔 𝒂𝒕 𝒕𝒉𝒆 𝑩𝒆𝒆𝒕 𝑹𝒆𝒕𝒓𝒆𝒂𝒕 𝑺𝒂𝒏 𝑱𝒖𝒂𝒏 February 25-27 🌴 https://lnkd.in/eabyChj6
About us
Beet.TV is the intelligence and networking engine fueling the community of business leaders across the advertising and media ecosystem. A unique catalyst of content, conversation, and community for decision-makers and industry professionals, Beet.TV is the forum for the ideas and companies shaping the future of ad agencies, CTV, Retail Media/Commerce Media, content creation/distribution, and the business of digital communications generally. Since its launch in 2006, Beet’s industry coverage has evolved constantly, matching the swift pace of advance in ad-supported digital media. While its coverage has focused on the evolution of converged television and video, it has simultaneously expanded to cover emerging sectors including social networks, programmatic, streaming, identity, commerce, artificial intelligence, media measurement, audio, out-of-home, the creator economy, and contextual advertising. That’s why Beet.TV is the root of all that’s next to come. The Essential Intelligence and Networking Hub Beet.TV’s platform is the essential intelligence and networking hub by — and for — leaders of the advertising and media community. Through one-on-one video interviews and in-person private events, Beet.TV’s global salon combines compelling insights, delivered with plainspoken directness, by the industry professionals shaping the growth of ad tech, martech, media, CTV, Retail Media, and more. The content produced by Beet.TV reaches tens of thousands of visitors and event attendees each month, creating a place where audiences gain knowledge, and where sponsors find value from the depth and breadth of our content and conversations. Outcomes for sponsors are grounded in the credible thought leadership Beet.TV is widely regarded for; which is why they generate incomparable brand awareness and direct business development.
- Website
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https://www.beet.tv
External link for Beet.TV
- Industry
- Media Production
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
Locations
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Primary
Get directions
123 Park Avenue South
New York, NY 10010, US
Employees at Beet.TV
Updates
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Unilever’s Aaron Sobol is pushing for retail media to operate not as a silo, but as a fully integrated, end-to-end part of the media plan, as he tells Beet.TV contributor David Kaplan in this interview at the 𝗔𝗡𝗔 𝗠𝗮𝘀𝘁𝗲𝗿𝘀 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 conference. Visit Beet.TV for this video (https://lnkd.in/eJ2dMh3S) and much more! Join us at the Beet Retreat San Juan February 25-27 🌴 https://lnkd.in/eabyChj6 #retailmedia #rmn
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"What I love about the Beat Retreat is just the people. We all come from very different parts of the industry, but we all have similar interests in understanding where things are going, what we can take action on now, what we should be preparing for in the future," says Kristi Argyilan, global head of advertising at Uber Advertising. Join us at the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗦𝗮𝗻 𝗝𝘂𝗮𝗻 February 25-27 🌴 https://lnkd.in/eabyChj6
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Check out this new seven-part video series (https://lnkd.in/exVAsae5) from SMG and Beet.TV that spotlights how retailers and brands are transforming the physical store into a powerful media channel, with leaders sharing real-world insights on data-driven planning, in-store creative and connecting onsite, offsite and in-store touchpoints to measurable outcomes: Sean Crawford, SMG; Jenny Holleran, Kroger Precision Marketing at 84.51˚; Collin Colburn, IAB; Kelly (Whipple) Torgeson, Walgreens Advertising Group; David Young, DICK'S Media; Cherian Thomas, T-Mobile Advertising Solutions and Rachel Halter, Co-op Media Network. 👏
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CTV, retail media and AI are converging to let marketers optimize campaigns around actual sales rather than proxy clicks, giving brands a clearer view of the full customer journey, says Joe Kowan, global programmatic lead at Publicis Media, in this interview with Beet.TV contributor David Kaplan. Thank you to our friends at Best Buy Ads for sponsoring our video series. Visit Beet.TV for this video (https://lnkd.in/edEMJgQR) and much more! #mediabuying
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Brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior, says Jenny Holleran, vp of media, insights and loyalty at 𝗞𝗿𝗼𝗴𝗲𝗿 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 84.51˚, in this interview with Beet.TV contributor David Kaplan. Special thanks to 𝗞𝗿𝗼𝗴𝗲𝗿 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 for sponsoring our video series. Visit Beet.TV for this video (https://lnkd.in/e3-Qs47K) and much more! #retailmedia #commercemedia #rmn
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“The most senior decision makers in our industry, in an intimate location, speaking in very open terms about the challenges and the successes that we have,” is how Index Exchange’s Alex Gardner describes the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁. Join us at the 𝑩𝒆𝒆𝒕 𝑹𝒆𝒕𝒓𝒆𝒂𝒕 𝑺𝒂𝒏 𝑱𝒖𝒂𝒏 February 25-27 🌴 https://lnkd.in/eabyChj6 👈
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A powerhouse 🎆 finale to the best-ever 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗟𝗔 with Colleen Soriano Weinrich, Meta; consultant Andrew Lipsman; Sam Bloom, PMG and Carl Fremont, Quigley-Simpson mapping out what this year’s game-changing discussions mean for the next phase of media, marketing and measurement. https://events.beet.tv/la #BeetLA 👏 As Beet.TV gets ready to celebrate our 20th anniversary, check our calendar for an amazing lineup of events! So many great times ahead! 😎 https://lnkd.in/eR6cf78A
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Free ad-supported streaming television, or FAST, is becoming a high-performing, data-driven advertising channel, according to Beet.TV's panel of experts at the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗟𝗔 including (l-r) Steve Birnbaum, Publicis Groupe's Spark Foundry; Dawn Lee Williamson, Comcast Advertising and moderator Lou Paskalis, AJL Advisory. https://events.beet.tv/la hashtag #BeetLA
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Humor, fan engagement and retail data can transform CTV into a conversion engine, according to Beet.TV's panel of experts at the 𝗕𝗲𝗲𝘁 𝗥𝗲𝘁𝗿𝗲𝗮𝘁 𝗟𝗔, including (l-r) Benoit Vatere, Liquid Death; Jenny Holleran, Kroger Precision Marketing/84.51˚ and moderator Pooja Midha. https://events.beet.tv/la #BeetLA
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