Criteo

CTV isn’t just about reach — it’s about results. But to turn impressions into real impact, marketers need more than broad demographics or household-level targeting. They need real signals from real shoppers. Our new white paper breaks down how Criteo’s Commerce Audiences — built from trillions of real-time shopping behaviors — are redefining what’s possible in CTV. From product views to confirmed purchases, commerce intelligence is helping media buyers reduce waste, improve efficiency, and drive measurable lift. What’s inside: 🔹 How CTV’s expansive reach creates both opportunity and risk for media buyers 🔹 Why deterministic shopper data is key to cutting waste and improving performance 🔹 How Commerce Audiences bridge the gap between reach and measurable outcomes 🔹 Real success stories from brands using CTV to drive ROAS, site traffic, and new customer acquisition CTV is ready for its performance era. Are you? 👉 https://lnkd.in/duD53gNp

Is being seen and recognized by your peers possible when you’re an early-career professional?   Our Criteo Campus program is designed to make sure the answer is yes. You’ll find more than a job — you’ll find an environment where you can learn, grow, and connect with teams from all over the world. 🌍   In this video, our former apprentices share what made their time at Criteo meaningful: feeling welcomed from day one, being recognized for their work , and discovering a culture that’s fast-paced, global, and genuinely supportive.   They also talk about the moments that shaped them, the skills they built, and the surprises that made their journey unique.   Learn more about Criteo Campus: https://lnkd.in/dXN_jkPM

Winter travel is shifting in ways we haven’t seen before. ✈️   Travelers are planning earlier, relying on AI for inspiration, and treating value as the new luxury.   Our latest Winter 2025 Travel Pulse shows a traveler who:  ✅ Locks in deals early  ✅ Uses AI to shape the itinerary  ✅ Spends with intention (especially premium travelers)  ✅ Takes their time   They’re not just booking trips. They’re designing smarter journeys.   Explore the full picture in the new blog: https://lnkd.in/dp8a4vuB   #Travel #AdTech #Insights 

💡 On Michael Shields’ Next in Media podcast, our CEO Michael Komasinski talked about how the future of AI-driven commerce would benefit from combining large language models with recommendation systems — using real behavioral data to make technology smarter and more relevant.   Check out the clip for Michael’s take on how #AI and human behavior would come together to shape the next era of commerce and advertising.   🎧 Full episode: https://lnkd.in/gkrEWX5J   #AdTech #GenAI #Leadership

What will retail media look like in 2026?    GenAI, new shopper behaviors, and evolving brand needs are quickly redefining the space. The next wave of growth will come from connecting brands, agencies, retailers, and technology to simplify how retail media works and reimagine how shoppers discover and buy. Our President of Retail Media, Sherry Smith, explores three key shifts shaping the future of retail media in a new blog post. 🔗 Read the full outlook: https://lnkd.in/d2PaxX4i  

We’re pleased to welcome back Len Ostroff, now serving as Executive Vice President of Business Development!    In this role, Len will lead our global partnerships and strategic alliances — fueling Criteo’s continued growth and innovation.    With over 25 years of experience across the tech ecosystem, Len is known for his bold strategic vision, M&A expertise, and ability to build high-impact partnerships that scale organizations.    Great to have you back, Len! 🪃    #Leadership #AdTech 

December browsers don’t just dream — they book. 🧳   Travelers who browse in December are 4x more likely to book in Q1, turning holiday inspiration into action in the new year.   The Global Winter Travel Pulse 2025 breaks down what’s driving this shift — exploring how changing budgets, new expectations, and #AI powered planning are shaping travel behavior.   Get the insights to connect with travelers when they’re ready to book ✈️ hub.criteo.com/ujhh3   #Travel #Holidays #AdTech 

Generative AI is creating new ways for consumers to discover and connect with brands — but how close are we to true AI-driven shopping agents? Join our CEO Michael Komasinski at Web Summit Lisbon as he delivers a candid look at what’s real, what’s hype, and how marketers can prepare for the next era of commerce. 🗓️ November 13, 11:15AM 📍 Marketing Summit, Stage 15 If you’re attending Web Summit in Lisbon, make sure to catch this session exploring the reality of agentic commerce.💬 #WebSummit #GenAI #agentic

Our recent shopper survey revealed that over half (55%) of shoppers would be happy for an AI agent to make a purchase for them – provided they can set the rules. That got us wondering: which buying rules matter most to you? 🤔 

A new way to win with Onsite Display. 🚀   We’re introducing auction-based Onsite Display in self-service — a new buy type that gives brands greater efficiency, control, and reach across our retail media network.   With auction-based Onsite Display, you can bid precisely for the value of each impression, activate and optimize campaigns in real time, and reach new audiences through premium, unreserved inventory.   Early adopters are already seeing incredible results: ⬆️ +256% CTR 👀 +296% impressions 💥 +737% ROAS   Ready to evolve your retail media strategy? #RetailMedia #AdTech