MiQ

In Human Resources, ‘human’ will always be the operative word. So what will the world of HR look like as AI assumes a greater role in how organizations hire, engage, and support their people? Robert C. Whitehouse (RC), MiQ's Global Chief People Officer, joined Melica Moshiri on FuturePulse to unpack how leaders must strike a balance between empathy and efficiency and use AI to support, not supplant people. Listen below: https://lnkd.in/eAMVHzQM

“Measuring TV is just as much about building brands as it is about performance.” Deborah Rosenthal-Davies, our Senior Director of Product and Solutions, shares from this year’s TV Rise how leveraging ACR data and commerce insights can deliver both immediate outcomes and long-term brand uplift. Watch the full interview by VideoWeek: https://bit.ly/4rdWram #WeAreMiQ #Videoweek #TVRise #CTV #CommerceMedia #ACR #ProgrammaticAdvertising

Shoppable ads have made the journey from viewer to customer easier than ever before. So it’s no surprise that they’ve fast become a marketer’s favorite format. But it’s not enough to just commit to using them. Success lies in using them right. In our latest blog post, we explore why marketers love shoppable ads so much, and how they can boost your Advanced TV strategy. Read the blog to find out for yourself. Plus, download the Winning TV Insights report to see more shoppable trends: https://bit.ly/3KcmVZ6 #WeAreMiQ #NotYourAverageProgrammatic #AdvancedTV #WinningInsights

As marketers, we know that all good things take time. (After all, Rome wasn’t built in a day.) The first edition of our new AI confidence curve report shows how we’re embracing AI, the hurdles we need to overcome and the opportunities up for grabs. See how the industry really feels about AI, and the road ahead. Curious to see where we currently are? Download the report now: https://bit.ly/4pmUCpT #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve

We got big news. MiQ has partnered with Titan OS, the Barcelona-based tech and entertainment innovator, making our TV data footprint the largest, most diverse across continental Europe. We are now the only managed service provider with direct access to Titan OS-level viewing and behavioural intelligence, extending our European TV data footprint to 20M connected TVs. What does this mean for marketers and agencies? • Smarter cross-channel campaigns to unify linear TV and streaming intelligence • Deeper audience insights from OS-level data • New premium inventory access to home screen video placements Interested in learning more? Read the full press release here: https://bit.ly/4oUdVXS

MiQ wins Big🏆 MiQ is taking home the award for the Best Programmatic Agency Of The Year at the e4m Media Ace Awards 2025! The e4m Media Ace Awards celebrate the trailblazers of media and marketing, honouring agencies and visionaries who redefine creativity, innovation and excellence in communication. We are truly honoured by this recognition. Thank you exchange4media and the Jury Team chaired by Santosh Iyer for this award. This win is a testament to our organization’s commitment and dedication to creating game-changing solutions for our clients. Varun Mohan | Annurag Batra | Nawal Ahuja #WeAreMiQ #e4mMediaAceAwards2025 #exchange4media #NotYourAverageProgrammatic

Our campaign with Dr. Squatch and Goodstuff took home gold for Exchange Wire's The Wires Award for Best Commerce Media Campaign 🏆 Our Commerce solution delivered an innovative CTV campaign for Dr. Squatch, leveraging complex purchase, footfall, and retail sales data. The result? They drove sales and captured market share, with significant revenue uplift, expanded incremental reach, and measurable brand impact. A massive thank you to our partners for their collaboration and support on this award-winning campaign. Want to know how we did it? Read the full case study here: https://bit.ly/4nq8leG #WeAreMiQ #NotYourAverageProgrammatic #TheWires2025

Sigma’s in the house in Singapore. We hosted MiQ House in Singapore to welcome our game-changing, AI-powered adtech to the market. It was fantastic to see our clients so excited by what MiQ Sigma has to offer, and discuss how it’s going to take their programmatic to the Nth degree. A massive thank you to everyone who came along to MiQ House. Want to see what all the (good) fuss is about? Click here to see it in action: https://bit.ly/3Xrsl5r #WeAreMiQ #MiQSigma #NotYourAverageProgrammatic #NthDegree #MiQHouse

The Ad Context Protocol (AdCP) is setting the stage for AI agents to transform how media is transacted. But is it a simple evolution, or a total revolution? John Goulding (Global Chief Strategy Officer at MiQ) tackles this topic at FutureWeek AI in Media and Marketing panel today, where he discusses why the focus needs to be on the marketer first. “When it comes to AdCP, we need to think about how we aspire to build a better industry for marketers. We should be asking, where are agents bringing the most value? And start from there.” Putting the marketer - not just the tech - at the centre of the conversation. This is how we build a better future for advertising. #WeAreMiQ #FutureWeekAIMM #AI #AdCP

We’re proud to have presented at IAB Canada, Masterclassing, and Social Pacific this month in Vancouver! 🇨🇦 Our VP of Channel Strategy, Hannah Scott took the stage to share insights around social and omnichannel AI strategy activations, creative fatigue, incremental reach, and so much more, sparking conversations and connecting industry leaders along the way. Here’s four things we heard from our Western Canada clients: 💡 TV & Video measurement continues to be an industry challenge 💡 If you aren’t using AI to build your social strategy, you’re already behind 💡 Without truly agnostic partners, you are stitching together pieces of a fragmented story 💡 Today, a localized approach to media is a non-negotiable Want to learn more about how to maximize the impact of your social strategy and bridge it with the rest of your media plan? Reach out to Hannah Scott!