Inside this edition of The Current: - PubMatic’s Kyle Dozeman reflects on a recent partnership with The Trade Desk to improve the supply chain. - The surge in AI slop is raising fresh questions for how brands should navigate social media.
The Trade Desk
Technology, Information and Internet
Ventura, CA 248,040 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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The Trade Desk reposted this
The best marketers know that where your message appears matters as much as the message itself. That’s why we’re taking a closer look at the channels defining today’s premium internet — starting with news. The first course in our Unlocking the Premium Internet series explores how trusted journalism can drive engagement, loyalty, and results for brands. Join Matt Adams (Stagwell Media Platform) and Josh Stinchcomb (Dow Jones and The Wall Street Journal) as they break down the data behind news audiences, brand safety myths, and what’s next for marketers in a world of evolving media. It’s 30 minutes, free to watch — and could change how you think about premium placement: https://bit.ly/3LM5But
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We recently hosted "Prescriptive Advertising: How HCPs Really Engage With Media," a webinar detailing: - What media health care providers consume - How they consume it - Why an audience-first omnichannel approach across premium media drives greater results across the open web, according to research conducted in partnership with YouGov In case you missed it, watch the video and read our recap on what pharma marketers need to know.
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Henkel, together with its agency, WPP Media, turned to Identity Alliance, our cross-device identity solution, to unify household exposure on connected TV and drive smarter pacing, delivering more impressions in moments that mattered. When Henkel used Identity Alliance within Kokai, its frequency management improved by 43%, enabling it to reach 15% more households.
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We had a great time at BTF®️ in London! It was a fantastic opportunity to connect with brilliant talent and share ideas about the future of tech and programmatic advertising. One highlight was the panel we hosted with Spotify Advertising featuring our own Akama Davies and Spotify's Richard_ C. on innovation and the evolving ad tech landscape. Thank you to everyone we met at our booth, and to those who attended our panel. We are already looking forward to returning to BTF next year! Interested in joining our team? View our open roles: https://lnkd.in/eEZD2W3F #BTF2025 #WeAreTheTradeDesk
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Georgia Aquarium and its agency, Doe-Anderson, utilized Kokai to launch an omnichannel campaign to increase ticket sales. Find out how activating omnichannel optimizations in Kokai resulted in immediate gains, including a decrease in cost per acquisition by more than 36%.
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Inside this edition of The Current: - IAB Tech Lab released the Agentic RTB Framework. We broke down what it is. - Why some top news publishers have struck an unlikely alliance with AI.
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Across the globe, campaigns that run on Kokai are producing strong, consistent results, illustrating how AI-powered optimization scales across markets with diverse media landscapes and consumer behaviors. Kokai’s AI-powered tools can help you make faster, more informed decisions that drive measurable performance. Find out more: https://lnkd.in/eAWSpkj5
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Across the globe, publishers that activate OpenPath are achieving higher fill-rates, stronger win rates, and significant programmatic revenue growth by gaining direct access to premium advertiser demand. See how OpenPath is improving outcomes for publishers of all kinds, from multinational media companies to local newsrooms and streaming platforms.
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While every audience is different, many audiences share similar interests: they binge Netflix, stream podcasts, and scroll the open internet. The key is delivering the right message in the right context. For Moderna's Nolan Castillo, MBA, an omnichannel ad strategy has become the standard for meeting audiences where they are: https://bit.ly/4oyc5f3
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