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About us

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions. When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov /Research Reality

Website
https://business.yougov.com/
Industry
Business Intelligence Platforms
Company size
1,001-5,000 employees
Headquarters
London
Type
Public Company
Specialties
Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research, and Consumer Profiles

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  • View organization page for YouGov

    439,490 followers

    🏎️ Next-gen car brands are shifting the global auto market into a whole new gear. Are you buckled in? From EV upstarts to fast-moving disruptors, new brands are no longer in the rear-view mirror. YouGov’s next-gen automakers report 2025 reveals how awareness, perception and purchase intent are evolving for emerging car brands. 📊 Under the hood: • Which newcomers are standing out with consumers? • Who are near-term buyers? • Which countries top the list for perceived value and quality of auto manufacturers? • What's pumping the brakes for emerging car brand consideration? Get your free report copy for: • United States: https://okt.to/AtBaPm • United Kingdom: https://okt.to/R8UGj5 • Germany: https://okt.to/KxPN6O • Italy: https://okt.to/oYeadW • Indonesia: https://okt.to/fBcho4 • United Arab Emirates: https://okt.to/6kNyAe

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    439,490 followers

    🏦 Who’s banking the most love in 2025? Nearly everyone has a bank account, but who's actually happy with their bank? From digital-first disruptors to the big names we all know, the race for consumers’ hearts (and wallets) is a heated one. 🏆 YouGov’s Consumer bank rankings 2025 reveals which banks are winning on satisfaction and consideration, and how the rankings change among different demographics. Download the report to find: ✅ The top banks people based on customer satisfaction ✅ The top banks based on in-market consideration ✅ Who's in-market for new financial products in 2025, and what are they looking for? ✅ Who are today's neobank customers, and what matters most to them? Whether you’re in marketing, strategy, or insights, this is your data-backed view of what’s shaping banking in 2025. 👉🏻 Get your free report copy for: ● United States: https://okt.to/EyqQ9g ● United Kingdom: https://okt.to/k6UoB1 ● France, Belgium & Netherlands: https://okt.to/5oYg2t ● Switzerland: https://okt.to/1fURih ● Denmark: https://okt.to/72lbkn ● Australia: https://okt.to/ZTjFbM ● Singapore: https://okt.to/Lq3tf8

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    439,490 followers

    📣 The new YouGov Insights newsletter is here. From dining habits and shopping to consumer confidence and EV shifts, this edition is packed with real-world insights shaping 2025 behavior. Here’s what’s inside: 🍽️ Dining Out Report 2025 - Rising costs are redefining how often (and where) people eat out, from fast food to fine dining. 🛒 Quantifying category growth - Learn how to pinpoint what truly drives value in your market: more buyers, stronger loyalty, or higher spend. 🎄 Christmas shopping trends - Discover what Americans are really buying, spending, and valuing this festive season. 🖤 Are Britons over Black Friday? - Mega-sale fatigue is setting in, but not for everyone. ⛽ Americans return to gas engines - With EV interest stalling, 69% of car buyers now prefer gas engines. 🍦 When Jerry leaves Ben - Ben & Jerry's founder resigns, and the brand’s buzz takes a hit. Plus: British consumer confidence, top summer travel destinations, AI-powered mental health tools, and female leads in gaming. 📩 Subscribe now to see the world as it really is.

  • View organization page for YouGov

    439,490 followers

    YouGov data is the most trusted in the industry, not just for its quality but because it truly reflects reality. To further strengthen this, we’re excited to announce the appointment of Michelle Gelman as Chief Data Officer Recently named to Adweek’s Innovator 50 and a Top Woman in Media and AdTech 2024, Michelle brings deep expertise in transforming complex data into scalable, meaningful insights. In this new strategic role, Michelle will lead how we design, collect, and connect the high-quality, real-world data that powers our clients’ decisions. Her leadership will be central to ensuring that YouGov’s data continues to reflect reality and is accurate, consistent, and trusted by decision makers worldwide. Welcome, Michelle. Your leadership will help us continue delivering the most trusted data in the industry Read the full press release here: https://okt.to/4gw5XD

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  • View organization page for YouGov

    439,490 followers

    📰 If you read the headlines, you’ve seen YouGov data. We’re the most mentioned research brand in global media, from late-night shows to breaking news. Why? Because our data reflects reality. It's proof our data is the best. Whether it's for the media, brand tracking, political polling, or audience intelligence. ➡️ Discover the data behind the headlines: https://okt.to/GcgIFC

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  • View organization page for YouGov

    439,490 followers

    Are Americans getting priced out of dining out? 37% of US diners – and 44% of lower income diners - say they dine out less frequently now than they did in 2024. YouGov’s US dining out report 2025 explores how America’s dining habits are shifting amid rising costs: how often they go, what kinds of restaurants they visit, behavior changes, and more. Download the report here: https://okt.to/8b3WQD

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  • View organization page for YouGov

    439,490 followers

    From the thousands of brands we track in YouGov BrandIndex, Publix was the biggest moving brand heading into October. Which other brands are the top performers and trendiest brands of the month? Some hints: 🛞 👜 🧁 🤧 👉 See the top trending brands: https://okt.to/0aewXM

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  • View organization page for YouGov

    439,490 followers

    🪥🧼🧴Which personal care brands are winning with today’s consumers? Our latest 2025 rankings uncover how people across demographics are choosing their go-to brands, and what’s shifting in the category. You'll find insights on top brands by consideration, gender and generation patterns, the fastest risers in the category, and profiles of "youth-conscious" consumers. Download the full regional reports to dive into the findings. 👉 US report: https://okt.to/GCXS78 👉 Great Britain report: https://okt.to/mFEAIj 👉 Spain report: https://okt.to/01wL4R 👉 Hong Kong report: https://okt.to/k2puBe 👉 Indonesia report: https://okt.to/6Ihtil 👉 Thailand report: https://okt.to/OapMDq

  • View organization page for YouGov

    439,490 followers

    🤖💄 Should AI imagery be used in advertising beauty products? 📊 Tomorrow, October 8, YouGov’s Ashley Brown and Brandy H. will tackle this question and more, and they’ll reveal the list of personal care brands leading the market and what’s driving consumer preferences across generations. 🌟 Get insights into the top-ranked brands, emerging favorites, and the trends shaping skincare and haircare in 2025. Want to join tomorrow’s session? RSVP now: https://okt.to/GXpZig

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