YouGov | October insights & research
Welcome to this month's YouGov newsletter!
This issue highlights:
🍽️ Dining out report 2025 — Rising costs are reshaping dining habits. Discover how often people eat out, where they go, and how choices are changing amid competition from fast food to fine dining.
🛒📈 Quantifying category growth — In our upcoming webinar, learn how to pinpoint what truly drives growth and value in your category: more buyers, stronger loyalty, or higher spend.
🎄🛍️ Christmas shopping trends — Find out what Americans are buying, spending, and valuing most this festive season.
🖤🛍️ Are Britons over Black Friday? — Mega-sale fatigue is setting in, but not for everyone. Our data reveals who’s still showing up for the deals.
⛽🚗 Americans return to gas engines — With EV interest stalling, 69% of car buyers now prefer gasoline engines.
And more: British consumer confidence, Ben & Jerry’s brand buzz, top summer travel destinations, AI-powered mental health tools, and female leads in gaming.
Happy reading!
🍽️ YouGov’s dining out report
Rising costs are reshaping dining habits. YouGov’s dining out report 2025 explores how often people eat out, where they go, and how their choices are changing amid tougher competition from fast food to fine dining.
Download the reports here:
🛒📈 How to quantify what truly drives category growth and value
What’s really driving your category’s growth: more buyers, stronger loyalty, or higher spend? Most category teams are swimming in data but still can’t answer that question with confidence.
Join us on November 18th at 11 AM CET.
🎄🛍️ How people shop for Christmas
New YouGov data reveals what Americans buy, spend, and value most this Christmas shopping season.
🖤🛒 Are Britons over Black Friday?
Mega-sale fatigue is setting but not for everyone. Our data uncovers which shoppers are still showing up for the deals.
⛽🚗 Americans return to gas engines as EV interest stalls
YouGov CategoryView data shows gasoline engines back in favor among car buyers with 69% now preferring them.
📉📈British consumer confidence
Household finance measures fall while job confidence rises.
👋 When Jerry leaves Ben
Ben & Jerry's founder resigns, bad Buzz ensues.
✈️🏖️ The top summer travel destinations
YouGov DestinationIndex charts the destinations that saw the most improvement over Summer 2025 compared to Summer 2024.
🤖🧠 Americans hesitant to trust AI-powered mental health tools
YouGov finds growing awareness but low trust in AI wellness tools, as Americans question accuracy, empathy, and privacy.
👩🎮 Female leads in games
Female protagonists spark more interest among women gamers — and male gamers might be on board too.
📰 Get headline-grabbing survey results
Optimize your PR strategy with YouGov's expert-supported research surveys. Gain top-tier media coverage, maximising sell-in with reputable data at the heart of your story. Fuel thought-leadership with trend-setting insights. Navigate through challenging situations and handle crisis management with confidence.
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