In a media landscape defined by new formats and shifting consumer behavior, effective measurement is key to confident decision-making. At an Advertising Week New York panel by Cint, our SVP, Commercial Strategy & Advanced Advertising Solutions, Neala Brown, discussed how Teads is extending established measurement frameworks to #CTV, helping marketers evaluate performance with the same rigor used for digital video. She joined Laura Manning of Cint, Sona Cederquist of SiriusXM Media, and Allison McDuffee of Roblox in the conversation. Check out the full recap on Cint’s blog for a closer look: https://lnkd.in/gGFSN5yi
About us
Teads (NASDAQ: TEAD) is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 36 countries.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, CTV, DSP, and Open Internet
Locations
Employees at Teads
Updates
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As a trusted digital partner, Teads proudly celebrates the innovators shaping Pernod Ricard’s global marketing excellence. The Teads Brand Innovator Awards recognize standout teams across Creativity, Data, Measurement, and Campaign Orchestration, honoring the people who bring Pernod Ricard’s marketing vision to life through Teads’ omnichannel solutions. The winners — Camilla Travaglia, Matthias Lindner, Rodrigo de Marchi, Simon Talvard-Balland, and Sayaka Iyoda — were celebrated with an immersive experience at Teads Converge in Montpellier, where they connected with industry leaders and explored the future of innovation in advertising.
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Luxury storytelling is evolving, and heritage brands must innovate to stay relevant. In this Talks With Teads episode, Reid Myers sat down with Jennifer Lockhart to share how Baccarat combines craftsmanship, brand equity, and insight to engage today’s luxury consumers. Explore the key takeaways from their conversation: https://lnkd.in/dWk422hX
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Brands today need stories that move effortlessly across every screen. Teads brings premium environments, consistent quality, and true #omnichannel reach together to maximize impact wherever audiences choose to engage. Discover how to elevate your cross-screen strategy: https://lnkd.in/dwt72agM
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#GenZ is guiding the next chapter of technology adoption and brand engagement. Their expectations for relevance, consistency, and innovation are shaping the decisions brands need to make today. Learn more about this influential generation in the Global Tech Study: https://lnkd.in/dWkph-Fu
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Women@Teads is our initiative to connect women and allies, amplify contributions, and share stories that inspire change in technology and advertising. By building community and fostering opportunities to grow, we enable stronger teams and meaningful innovation. Be part of our journey and #JoinTeads: https://lnkd.in/euzqWxRu
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We’re excited to announce our new partnership with myTV SUPER, Hong Kong’s leading OTT and Connected TV platform with 2.7 million monthly active users. 🇭🇰 Through this collaboration, advertisers can now reach audiences on the myTV SUPER Homescreen — one of Hong Kong’s most valuable CTV entry points — via Teads’ omnichannel platform. This partnership marks an important step in expanding Teads’ premium CTV footprint in Hong Kong, helping brands connect with engaged, co-viewing audiences in high-attention environments. A big thank you to TVB & myTV SUPER, and especially to Benjamin Li for your trust and partnership throughout this collaboration. We’re also grateful to Marketech APAC for featuring the story - thank you Aliza Carmona and Teddy Cambosa for your kind support and coverage! 🔗 Read the article here https://lnkd.in/gsMTYRBV Charles L. Simon Klein Keyness Cheng Sam Pattison Emmanuel Fischmeister Christopher Maksymuk Jonathan Chan Anson Kwan Jerry Tse Natalie Yeung #Teads #myTVSUPER #CTV #OTT #Partnership #OpenInternet #Advertising #HongKong
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As a trusted digital partner, Teads proudly celebrates the collaboration and innovation driving Pernod Ricard’s marketing success with the Brand Innovator Awards. At a recent Teads Converge in Montpellier, Pernod Ricard’s global teams came together to share insights, discuss learnings, and explore how creativity, data, and measurement continue to evolve across the industry. The conversations highlighted how Teads’ omnichannel solutions help brands like Pernod Ricard connect storytelling with real business impact- turning innovation into measurable outcomes. A special thank you to Camilla Travaglia, Matthias Lindner, Rodrigo de Marchi, Simon Talvard-Balland, and Sayaka Iyoda for sharing their perspectives in this video!
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As #RetailMedia grows in influence, brands and retailers are presented with new opportunities to connect with consumers in relevant and measurable ways. Justin Sparks, our VP, Business Development & Strategy, shares his perspective in Econsultancy’s Retail Media Best Practice Guide, offering insight into this rapidly evolving space. Explore the summary to understand the strategic value of retail media for your business: https://lnkd.in/dZF5Ufd8
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#BlackFriday is just the start of a new era in tech shopping. Buyers are navigating digital spaces differently, and consistent brand experiences are more important than ever. Explore the insights shaping the season in Teads’ Global Tech Study: https://lnkd.in/dWkph-Fu