How #BlackFriday shoppers are changing tech shopping habits

#Holiday shopping for #ConsumerTech is evolving, influenced by how people explore, evaluate, and connect with brands. A clearer picture is emerging around what matters most and where engagement takes place. Learn more in Teads’ Global Tech Study: https://lnkd.in/dWkph-Fu

🎯 11.11: The Global Shopping Day That Became a Marketing Phenomenon November 11 is no longer just "Singles' Day" in China. It has evolved into a global benchmark for digital campaigns, retail innovation, and the battle for consumer attention. In 2025, brands from over 90 countries are participating, with transaction volumes reaching billions of dollars within hours. 📈 What makes 11.11 unique: • E-commerce meets entertainment: Livestreams, interactive shows, and gamified experiences have redefined how discounts are delivered. • AI and big data drive personalized offers, dynamic pricing, and real-time demand forecasting. • Mobile-first behavior: Over 70% of purchases happen via smartphones, reshaping UX, design, and conversion speed. • Cross-border momentum: Brands are integrating into global platforms - from Shopify to AliExpress - leveraging local stories for international reach. 💡 For marketers, product teams, and SMM specialists, this is a moment of truth: • Are your campaigns ready for peak traffic? • Are Gen Z behavioral patterns reflected in your strategy? • Do you have a plan for the holiday season that kicks off now? 🛍️ And for everyone hunting deals - 11.11 is the perfect time to refresh your tech, wardrobe, or gift list ahead of the holidays. 📣 If you're working with global brands, don't miss the chance to test new tools, gather insights, and scale your strategy. #Ecommerce #MarketingTrends #SinglesDay #DigitalStrategy #AIinRetail #11_11 #TechForGrowth #SMM #ProductMarketing #GlobalReach

🛍️ Retail Media is moving beyond the .com shelf... We’re now seeing real momentum around in-store screens, off-site inventory, and connected experiences that reach shoppers wherever they are. 💡 The definition of a “Retail Media Network” is expanding fast; it’s no longer just sponsored listings or onsite placements. Retailers are turning their data, loyalty programs, and physical environments into valuable media assets. 📊 Some of the most interesting growth right now is happening beyond the retailer site, where media, commerce, and technology overlap. It feels like we’re watching retail media mature into a true commerce media layer, one that connects online and offline shopper journeys. 🔥 Retail media isn’t just an ad channel anymore, it’s becoming the connective layer between retail, data, and media. It's interesting to see how quickly this space is evolving... it feels like we’ve only just scratched the surface? 👀 #RetailMedia #CommerceMedia #AdTech #RetailTech #DigitalCommerce #MarTech #Innovation

This year-end shopping season is too big to miss. 🛍️ Consumers in the US and Europe's top five economies contribute roughly one-third of the world’s total retail sales, and are open to trying new brands. For businesses with a global presence, this presents a massive opportunity to boost sales. Are you adjusting your marketing strategy to capture this audience? Discover how: https://goo.gle/43ABkVj #ThinkWithGoogle #ConsumerBehaviour #HolidaySales

Q4 is always a make-or-break season for brands, but 2025 is shaping up with some new twists: - Shoppers are more value-driven: Back-to-school spending is trending down, and buyers are hunting harder for deals and value. Bundle offers, “buy now, pay later,” and free shipping are more important than ever. - BFCM (Black Friday/Cyber Monday) fatigue is real: Consumers are becoming desensitised to endless discounts. To stand out, brands need to create genuinely unique experiences—think exclusive bundles, early access for loyal customers, or high-value gifts. - Cyber Monday is king: It’s overtaking Black Friday for online revenue, especially with Millennials and Gen Z. If you’re targeting younger shoppers, your creative and channel strategy needs to be mobile-first and authentic. - AI is entering the shopping journey: Over half of shoppers are now using AI tools for gift research, but most still want a personal, human touch when making the final decision. Use AI to inspire, not replace, the shopper’s role. - Holiday shopping is multichannel: Shoppers are blending online and offline experiences—browsing on mobile, checking out on desktop, and using click-and-collect. Consistency and convenience across all touchpoints are critical. - Winning Q4 in 2025: Go beyond just price cuts. Deliver seamless experiences, clear value, and flexible fulfilment. Make your promotional events feel like something worth participating in. The brands that adapt to these shifts—balancing value, experience, and trust—are the ones set to win big this holiday season. #ecommerce #digitalmarketing #Q42025 #holidaytrends #retail #onlineshopping

This year-end shopping season is too big to miss. 🛍️ Consumers in the US and Europe's top five economies contribute roughly one-third of the world’s total retail sales, and are open to trying new brands. For businesses with a global presence, this presents a massive opportunity to boost sales. Are you adjusting your marketing strategy to capture this audience? Discover how: https://goo.gle/4ozPoXj #ThinkWithGoogle #ConsumerBehaviour #HolidaySales

Our latest Lunge Marketing Prime Big Deal Days Report dives into the data behind this year’s event, where total sales hit $24.1B, but the story runs deeper: 📱 Over 53% of transactions came from mobile 💸 Average order value held steady at $57.12 🎧 Home, fashion, and tech categories surged while others slowed 🧠 Generative AI traffic spiked 3,300% as shoppers used new tools to discover and compare 📣 Influencer-driven conversions jumped 10x year-over-year From record-breaking mobile spend to the rise of AI-influenced shopping, Prime Day 2025 signaled the future of retail media. 👉 Learn how these shifts will shape your Q4 strategy. Download the full report here: https://lnkd.in/g79g6ZgY #PrimeDay2025 #AmazonStrategy #RetailMedia #EcommerceInsights #LungeMarketing

BFCM → Looking ahead at 2025” 🏁 Black Friday used to be “who has the biggest discount”. Now it's a performance marathon. In 2024, I saw more brands playing a different game: efficiency + experience, instead of just “-50% on everything”: • Mobile share at an all-time high • Users expect sub-2s load time • Consumers made decisions faster and closer to checkout What I believe we’ll see growing in 2025: 🛠️ Micro-optimizations instead of large redesigns – think PDP tweaks, media cleanup, checkout flow refinements. ⚡ Performance becomes a marketing strategy: every second counts. 🧩 Less reliance on heavy apps; more lightweight, purpose-built features. ❤️ Retention > discounts – loyalty programs, early access, tiered offers. 📊 Data-driven UX: less “we like this design”, more “our users buy this way”. This isn’t a revolution - it’s e-commerce maturing. What did you notice most this year? #BFCM2025 #ecommerce #shopify #d2c #retailtech #ecommercetrends #blackfriday #cybermonday #conversionrateoptimization #siteperformance #uxdesign #customerexperience #onlinestore

🚀 Did You Know? The new AI (8112) Universal Coupon is transforming how brands deliver savings — securely, digitally, and in real time. Each offer has a unique serialized ID, making it impossible to duplicate and unlocking a new era of frictionless, fraud-free promotions. Here’s why it matters 👇 💡 1. Frictionless Consumer Experience With Instasavings, shoppers can tap a link or scan a QR code from any digital, social, or in-store channel to download a coupon directly to their mobile wallet — no app, no account, no friction. 🛡️ 2. Eliminate Coupon Fraud 8112 coupons are single-use and fully traceable, ending duplication and counterfeit issues — saving brands from unplanned costs. 🛍️ 3. Retailer-Agnostic & Ready to Scale 8112 works across major U.S. retailers and both digital + traditional formats. CVS is already live nationwide — and more national chains (Target, Walmart, Walgreens) are on the way. ✨ This is the next generation of couponing: Real-time. Omnichannel. Secure. Performance-based. Instasavings is helping CPG brands activate 8112 across a network of 3M+ high-intent shoppers, paying only for verified engagement — not impressions. 🔥 Pro Tip: Early adopters are gaining a serious competitive edge. Now’s the time to prepare your 8112 strategy and future-proof your promotions. 📩 Want to learn how Instasavings can help you launch? Let’s connect. jeff@instasavings.io #8112 #UniversalCoupon #DigitalCoupons #RetailMedia #CPGMarketing #Instasavings #BrandLoyalty #PerformanceMedia #Innovation

This year-end shopping season is too big to miss. 🛍️ Consumers in the US and Europe's top five economies contribute roughly one-third of the world’s total retail sales, and are open to trying new brands. For businesses with a global presence, this presents a massive opportunity to boost sales. Are you adjusting your marketing strategy to capture this audience? Discover how: https://goo.gle/4o5I5a3 #ThinkWithGoogle #ConsumerBehaviour #HolidaySales