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Generative AI is creating new ways for consumers to discover and connect with brands — but how close are we to true AI-driven shopping agents? Join our CEO Michael Komasinski at Web Summit Lisbon as he delivers a candid look at what’s real, what’s hype, and how marketers can prepare for the next era of commerce. 🗓️ November 13, 11:15AM 📍 Marketing Summit, Stage 15 If you’re attending Web Summit in Lisbon, make sure to catch this session exploring the reality of agentic commerce.💬 #WebSummit #GenAI #agentic

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