VideoWeek

Canadian ad tech business StackAdapt has been on a growth mission in 2025, which has included a concentrated effort to win more business from the big agency holding groups. That's not always an easy pitch, but for StackAdapt, the massive transformation projects that the holding groups are going through at the moment are opening up windows of opportunity. VideoWeek spoke with Chris Keenan and Kim Marchan to hear how StackAdapt is approaching the big holdcos. https://lnkd.in/ewPfEQUs

MFE Looks to Germany as Spanish Ad Market Declines https://lnkd.in/ez-Wwzpy

VideoWeek100 is just two weeks away. This exclusive lunch event brings together senior leaders from across the video and CTV advertising landscape for a unique afternoon of insight, connection, and celebration. Location: The Ned, London Date: Thursday, 4th December, 2025 Learn more: https://100.videoweek.com/ #VW100 #VideoWeek100 #VideoWeek #VW1002025 #CTV #Video #Advertising

We’ve heard plenty of talk about supply path optimisation from the buy-side, as agencies and advertisers look to trim the number of tech partners they work with and create clearer, more transparent pathways to inventory. Now we’re seeing those plans come to fruition in EMEA says Sam Wilson, VP, SpringServe at Magnite. Now, agencies are really looking for tech partners they can double down on, but need to know those tech companies have the right relationships in place to be able to effectively connect them up with their sell-side partners. In this interview, Wilson discusses trends he’s seeing on both the buy-side and the sell-side of the industry, and also talks about Magnite’s recent acquisition of Streamr.ai. Filmed at TV Rise 2025 in Lisbon. Follow VideoWeek on LinkedIn.

Digital planners working with CTV tend to measure it by performance metrics, since programmatic trading allows CTV to be targeted towards more specific audiences. But many in the TV world still value CTV for its reach, and the quality of CTV’s content helps it deliver on brand metrics. So CTV measurement needs to harmonise these two factors says Deborah Rosenthal-Davies, Senior Director of Product and Solutions at MiQ. In this interview, Rosenthal-Davies also discusses the intersection of commerce data and CTV, and outlines where ACR data is adding value to the ecosystem. Filmed at TV Rise 2025 in Lisbon.

As UK businesses prepare for gloomy financial measures in next week’s Autumn Budget, new industry research suggest marketers are planning to spend through the economic headwinds next year. The ‘2026 Media Budgets Survey’ from ISBA, Ebiquity plc and the WFA suggests that 65 percent of UK marketers expect to see increased budgets next year, compared with the global average of 50 percent. https://lnkd.in/eTxCVWRd

We’ve seen a lot of data from the US showing the growth of YouTube viewership on connected TVs, and the platform’s TV set presence in the UK is growing rapidly too. Paulina Stankiewicz, Client Solutions Director, EMEA at Channel Factory, says that YouTube is the second biggest streaming platform for adults in the UK, and adults who watch YouTube via a TV set spend an average of 40 minutes per day doing so. In this interview, Stankiewicz talks through the numbers behind YouTube’s CTV growth, and also discusses how advertisers should think about effectiveness on CTV, and why transparency is so crucial for brands. Filmed at TV Rise 2025 in Lisbon.

We’re seeing growing adoption of programmatic in the CTV space across Europe says Stefanie Briec, Senior Director, Demand Sales at Comcast Advertising. More and more advertisers are buying through programmatic channels, seeking automation and flexibility, and that in turn is encouraging broadcasters to open up programmatic pipes. With live inventory, however, adoption in Europe is still lagging. Live inventory can thrive when traded programmatically, as has been seen in the US, but Europe has some catching up to do on this front. In this interview, Briec also discusses the wider challenges and opportunities around programmatic CTV, as well as ad format innovation. Filmed at TV Rise 2025 in Lisbon.

In this week's Week in Charts: Netflix and Disney+ Gain Ground on Amazon, Advertisers Lean on Engagement for Influencer Measurement, and PubMatic Courts the Buy-Side https://lnkd.in/e4gFS5wB

Barb Audiences has begun the search for a new chief executive, with Justin Sampson set to step down in 2026 after more than a decade leading the UK’s TV measurement body through a period of radical change. His tenure has seen Barb overhaul how it measures TV and video across platforms, expand its remit to new streaming and video-sharing services, and modernise its data infrastructure. https://lnkd.in/euqQF3wF