OMD

OMD wins Agency of the Year and Campaign of the Year at the 2025 Festival of Media Cause Campaign Awards. 🏆 🌍   A huge moment for our network at this year’s Festival of Media Cause Campaign Awards, where OMD took home two of the show’s biggest honours: Agency of the Year and Campaign of the Year, alongside five category wins and three Highly Commended accolades.   At the centre of this success was Uncensored Press for Al Joumhouria by OMD Dubai, created in collaboration with TBWA\Raad, named Campaign of the Year after earning Gold for Best Small Budget Campaign and Best Reactive Response. The creative work transformed war imagery censored by algorithms into typewritten art, pushing for algorithmic reform and ensuring silenced stories could be seen. A powerful example of how media can be a force for good. ✨   Our global wins also included: • ‘EstibADores’ for Mibanco, banco de la Microempresa by OMD Perú, Best Campaign Celebrating Cultural Communities and Local Impact Campaign 🌎 • ‘Good Tings’ for 2degrees by OMD New Zealand, Best Collaboration for a Cause 🤝 • Additional Highly Commended recognition for OMD Dubai and MG OMD.   Created to champion purpose-driven media, the Festival of Media Cause Campaign Awards celebrates work that shapes culture and drives meaningful impact.   This year’s results reflect the ambition, creativity, and commitment of our teams around the world, and how at OMD we create what’s next. 🚀   #OMD #WeCreateWhatsNext #FestivalOfMedia #CauseCampaignAwards #MediaForGood #PurposeDrivenWork 

OMD Philippines wins big at SMARTIES Philippines 2025, taking home 12 wins across Influencer Marketing, CTV, Cross Digital Media, Social Impact, AI, Data, including Media Agency of the Year. 🎉   We’re also proud that McDonald’s Philippines was named Brand of the Year, celebrating the strength of our partnership and the impact of the work.   #WeCreateWhatsNext #UniteToUplift #SMARTIES | MMA Philippines | McDonald's Philippines (Golden Arches Development Corporation) | OMD APAC

AI can accelerate outcomes — but only with the right guardrails. Adweek’s write-up of our Brandweek discussion with OMD’s Kim Einan and Voya Financial’s Jim Cowsert highlights human oversight, bias mitigation, and protecting creativity while scaling performance. Read on ADWEEK (by Leigh Belz Ray): https://lnkd.in/ejZhRj7i #WeCreateWhatsNext #Brandweek2025 #AI

Congratulations to OMD New Zealand for their standout performance at the 2025 Pressie Awards, delivering excellence, creativity, and impact across multiple categories. 🚀   Silver wins include Best Media Partnership for ‘Love Creep Partnerships’ with Ministry of Social Development (MSD), and the ‘On The Ladder’ campaign with Kiwibank took home Silvers for Best Media Partnership and Best Strategic Thinking.   OMD is also proud to have been a supporting partner on a Gold in the Best Social Content Creator or Influencer Marketing Campaign for ‘Make It Click’ with McDonald's New Zealand. 🙌   #WeCreateWhatsNext #PressieAwards2025 #Awards

Brands are moving beyond hype cycles to make creators true, full-funnel partners. In Adweek’s coverage of our Brandweek session, OMD’s Chrissie Hanson and Creo’s Kevin Blazaitis unpacked program rigor, AI-driven suitability, and why “longevity is the new reach.” Read on ADWEEK (by Michael Keenan): https://lnkd.in/g3qabJuR #WeCreateWhatsNext #Brandweek2025 #CreatorEconomy

Following a packed CreatorFest main stage session with Tinder and Beiersdorf, Mark Murray Jones sat down for an exclusive interview with Hello Partner to explore how strategic, creative, and cultural integration can help brands and creators work more closely together.   “Creators shouldn’t sit separate from the main marketing mix; they need to be accepted as part of it. Once that happens, the culture and behaviours around marketing start to shift in really exciting ways.” - Mark Murray Jones, OMD.   To create what’s next, Mark highlighted how curiosity and mutual understanding between brands and creators unlock new opportunities, even in traditionally cautious categories.   #WeCreateWhatsNext #CreatorFest #Interview 

OMD scores 13 Smarties X Global nominations 🚀 OMD earned 13 nominations at the MMA Smarties X Global Awards 2025 — spanning nine campaigns across seven countries in EMEA, APAC, and North America — underscoring our rigor in turning inventive ideas into measurable impact. Standouts include OMD Canada with three shortlists across McDonald's “Eat the Code” and “Menu Song,” alongside work for 2degrees (New Zealand) and Al Joumhouria (Dubai). From gamified code-hunts to culture-shaping music and purpose-led journalism, these shortlists show how we create what’s next — pairing innovation and creativity with media and technology to drive real outcomes. 🔗 View the full shortlist: https://lnkd.in/eTqqbDim #OMD #WeCreateWhatsNext #MMASmarties #Awards MMA Global

During OMD's panel titled "AI Won't Save Your Brand — But It Might Kill It" at Brandweek, Kim Einan from OMD and Jim Cowsert from Voya Financial discussed the idea that AI should enhance creativity rather than replace it.   In their fireside chat, Kim emphasized that the real danger lies in our indifference toward the use of AI. Her message was clear and powerful: when AI is guided by established guidelines and human judgment, it can enhance quality without sacrificing brand identity. This approach helps maintain trust while improving speed, consistency, and overall results.   #OMD #WeCreateWhatsNext #Brandweek #AI #Creativity #BrandSafety

Congratulations to OMD APAC on ranking #1 in Asia Pacific in the latest RECMA - Research company Dignostics Report. 👏 An outstanding achievement that reflects how, together, We Create What’s Next. 🚀 #OMD #WeCreateWhatsNext #MediaExcellence #APAC #RECMA

During a fireside chat at Brandweek with Creo's Kevin Blazaitis on the topic “Are Creators the New Operating System of Media?”, OMD's Chrissie Hanson highlighted that the role of creators as an “operating system” is influenced by a brand's level of maturity, rigor, and the integration of measurement, governance, and culture. Chrissie advised that brands and marketers should treat creators as ongoing infrastructure across paid, owned, earned, and commerce channels. She emphasized the importance of prioritizing durability over fleeting hype. In addition, she recommended enforcing full-funnel rigor, which includes establishing a clean taxonomy for attention, consideration, sales attribution, and incrementality. Chrissie also suggested combining governance and AI with human judgment, standardizing global playbooks while respecting local realities, and aligning dashboards with key performance indicators that drive decision-making. #OMD #WeCreateWhatsNext #Brandweek #Creators #Media #Commerce #AI